Tips for Nonprofits on Using Social Media Technology

This afternoon at the North Carolina Center for Nonprofits Annual Conference, I attended another great session called “Social Media Technology: How to Raise Money, Recruit Volunteers, and Spread Your Message” by Chris Meade, COO of NPower, Charlotte Region. NPower is a nonprofit consultancy that helps other nonprofits with technology. It has 13 affiliates around the…

Tips for Effective Stewardship of Individual Donors

I’m blogging today and tomorrow from the North Carolina Center for Nonprofits Annual Conference in Winston-Salem. This morning, I attended a great session called “Building and Sustaining Your Individual Donor Base through Effective Stewardship.” The two speakers were Amanda Osborne, Director of Development for Fellowship Hall, Inc., an alcohol and drug treatment program, and Peggy…

More Reasons to Do Nonprofit Communications Right

Independent Sector has just released Principles for Good Governance and Ethical Practice, after three years of discussion on the best ways to encourage self-governance and self-regulation in the nonprofit sector. If you receive any foundation funding, you can bet that those funders will insist you adopt these practices and work toward their full implementation. Several…

Communications & Marketing Best Practices for Nonprofits

The North Carolina Center for Nonprofits (one of the leading state nonprofit associations) has just published Principles and Practices for Nonprofit Excellence: A Self-Help Tool for Organizational Effectiveness. Several other state associations have similar guides for their members. You’ll find several communications and marketing best practices included in the NC guide and most others: —…

Are You Numbing or Inspiring Potential Supporters?

Are the copy and images in your nonprofit marketing materials drugging readers into ignoring you and your issue entirely? It’s a process called narcotization. Here’s how it works. People were shown pictures of gum disease. One group saw photos of a mouth just a little rotten. The second saw photos of moderately rotten gums. The…

Why I Don’t Write Grant Applications or Direct Appeals

Jeff Brooks at Donor Power Blog is looking for posts on what’s good or bad about fundraising for next week’s Carnival of Nonprofit Consultants. Here’s what’s bad about fundraising from my perspective as a nonprofit marketing and communications consultant. These are the three reasons that I nearly always turn down requests to write grant applications…

Annual Report Show-Down: Who Is More Convincing?

As I was looking over annual reports from environmental groups this week, I noticed that both Environmental Defense (ED) and the Natural Resources Defense Council (NRDC) claimed that they were largely responsible for getting California’s law on global warming passed. Now, I really have no idea who did what or how much, and I am…

A Great Learning Tool: All Those Free Trials

Michele Martin at the Bamboo Project asked about our favorite learning resources and what gets us excited about learning new things. I get tons of great information from reading other people’s blogs, but I saw that Rosetta Thurman wrote a great post about that already, so I’ll go with another favorite learning tool of mine:…