Using Stories in Your Annual Report; Webinar on Thursday

Using stories in your nonprofit annual report is a great way to bring to life what might otherwise be some stiff writing on your activities and accomplishments. But simply throwing some stories into the text won’t do. You need to be very focused and highly selective about which stories you use and how you tell…

Nonprofit Marketing as Gift Giving: Which Gifter Are You?

One the biggest challenges organizations face when trying to improve their nonprofit marketing programs is to stop thinking about themselves and to focus on their audience instead. One analogy I use in my nonprofit training courses is gift giving. With the holidays still in our short-term memories, you’ll recognize some of the five types of…

Nonprofit Annual Reports Webinar Ready to Download

If you missed my free webinar today on “Getting Ready to Write Your 2007 Annual Report,” you can now view the 37-minute recording online at no charge. Here is the registration page. It covers what information you need to be gathering now, what decisions you should make before the end of your fiscal year, and…

Forget MySpace and Facebook and Try Sites for Boomers?

If the boomers have all the money and time for nonprofits, it seems like getting on social networking sites like TeeBeeDee, Multiply, and Eons would be a much better investment of time for nonprofits seeking new donors through social networks than creating MySpace and Facebook pages. This New York Times article describes several recent rounds…

Anatomy of a Direct Mail Makeover: Lessons from Cal

This is the fifth in a five-post series on a direct mail make-over currently being tested by the University of California at Berkeley (Cal). Read Part 1 | Part 2 | Part 3 | Part 4 This week I have chronicled the story of how Cal’s fundraisers took a new approach to turning alumni into…

Anatomy of a Direct Mail Makeover: Connect with Donors

This is the fourth in a five-post series on a direct mail make-over currently being tested by the University of California at Berkeley (Cal). Read Part 1 | Part 2 | Part 3 | This is Part 4 | Part 5 The direct mail makeover by Cal fundraisers highlights the cultural contributions of alumni and…

Preparing for Your 2007 Annual Report – Free Webinar

I’m hosting another free webinar: Getting Ready to Write Your 2007 Annual Report. As the end of 2007 draws near, nonprofits need to begin thinking about their annual reports for the year. — What information do you need to compile? — What decisions should you be making right now? — What can you put off…

Anatomy of a Direct Mail Makeover: Knead Until It Shines

This is the second in a five-post series on a direct mail make-over currently being tested by the University of California at Berkeley (Cal). Read Part 1 | This is Part 2 | Part 3 | Part 4 | Part 5 The fundraisers at Cal have decided to break away from their standard business letter…

Anatomy of a Direct Mail Makeover: The Value in Listening

This is the first in a five-post series on a direct mail make-over currently being tested by the University of California at Berkeley (Cal), my alma mater. Read Part 2 | Part 3 | Part 4 | Part 5 The fundraisers at Cal had a problem: they needed to raise more money from alumni to…

Tips for Nonprofits on Using Social Media Technology

This afternoon at the North Carolina Center for Nonprofits Annual Conference, I attended another great session called “Social Media Technology: How to Raise Money, Recruit Volunteers, and Spread Your Message” by Chris Meade, COO of NPower, Charlotte Region. NPower is a nonprofit consultancy that helps other nonprofits with technology. It has 13 affiliates around the…