Writing Better Personal Profiles for Your Newsletter

Including personal profiles in your newsletter is great way to tell an important story about your organization, while also recognizing the contributions of a single person. I write a lot of donor profiles, for example, that tell nice stories about the individuals and acknowledge their generosity, while highlighting the organization’s accomplishments — i.e. “Jane Donor…

Connecting with Your Audience – A Fundraising Essential

There is no such thing as the “general public” in nonprofit communications, and especially in fundraising. From the core of your message to how you deliver it, your communications need to target specific people or at least specific groups of people. But if developing a targeted communications plan is a new concept for you, knowing…

Top 5 Annual Report Questions

The Columbus Foundation asked me to write an article  on annual reports for  one of their newsletters. That article appears below. If you’d like a customized article for your foundation or association newsletter on  nonprofit annual reports or another nonprofit communications topic, contact me at kivi  *AT*  writing911.com  or  336-499-5816. Even though nonprofit organizations aren’t…

Newsletter Photo Mistakes – And How to Avoid Them

When I teach newsletter classes, I always like to show examples of good newsletters as well as examples of ones that have big problems. The most glaring errors, because they are so easy to see, are those involving photos. Here are a few newsletter photo horrors you’ll want to avoid. Photos at the wrong resolution.…

Executive Directors: What Your Staff Want to Tell You

Earlier this week I taught “Strategies for Successful Nonprofit Newsletters” for the Duke University Certificate Program in Nonprofit Management. During the course, several students expressed their frustrations about working with their executive directors on various newsletter issues. Here are three questions they asked and how I answered. Q: We always have to print the “letter…