Which is Most Effective: Print, Email, or In-Person?

When we were putting together the questions for the survey for the 2014 Nonprofit Communications Trends Report, one of top suggested questions was, “What one type of content do you think is most effective for your organization, regardless of the amount of time you spend producing it?” We provided a list to pick from and…

Donor Centered + Great Storytelling = A Newsletter That Raises a Lot of Money [Interview]

Today we have a guest “interview” instead of a guest post. Pam Grow talked with Michelle Brinson of Nashville Rescue Mission about how her organization’s newsletter brings in $2 million a year. We loved her approach so much, we asked Pam and Michelle to allow us to share an abbreviated version with you. You can read the full…

How Often Should Nonprofits Send Email and Direct Mail?

In this year’s Nonprofit Communications Trends Survey for 2014, we are asking the questions about communications frequency a little differently. We’ve split appeals with a call to action (like “donate now”) from newsletters or other informational communications. We’ve heard from 605 nonprofits so far (our goal is 2,000), and here’s what the preliminary results tell…

A Twice a Year Newsletter? Not a Good Idea

I hear something like this from nonprofits fairly often: “We used to do our print newsletter quarterly. Then we started doing email and social media too, and we got too busy (or the newsletter person left, or we had budget issues) so the print newsletter only went out three times last year. This year, I…

Let’s Hear Your Stories from Interviewing Donors, Volunteers and Clients

Kristina and I were looking over our Google Analytics a couple of weeks ago, and noticed that one relatively old article on our site consistently gets a lot of traffic, month in and month out: Interview Questions to Help You Write Great Donor, Volunteer and Client Profiles for Your Newsletters. So we thought we should update…

Emailing Monthly; Direct Mailing Quarterly

The survey for our 2013 Nonprofit Communications Trends Report will close tonight! Please add your voice if you aren’t one of the more than 1,300 nonprofit communicators participating in the survey so far! Here is your last sneak peak at the early data, before we provide the preliminary release during our free webinar on December 12. The report…

Charity Newsletters – Extraordinary Experiences … for the Rest of Us

Today we have more goodies from Tom Ahern on how to write more successful fundraising newsletters. Don’t forget he joins us next week for our new e-clinic Donor Newsletters That Raise More Money. We have just 8 seats left! ~Kivi Guest Post by Tom Ahern Simone Joyaux calls them “extraordinary experiences.” It’s a phrase she adopted…

The Nonprofit Newsletter: A Newcomer’s Perspective

Yesterday, I hosted the August edition of the Nonprofit Blog Carnival on nonprofit newsletter trends. Here’s another perspective to add to the mix, from the view of two young nonprofit professionals.  ~Kivi Guest Post by Antoinette Siu and Gillian Gurish of Wiser.org. In my many varied internship experiences over the past year, I have become quite friendly…