How a Little Communications Research Can Yield Big Results
Apr25

How a Little Communications Research Can Yield Big Results

In order to have an effective communications strategy, you need to know who your people are and what they care about. Beth Hallowell joins us today to share some ideas on how to do that. ~Kristina Guest Post by Beth Hallowell Every nonprofit communications team knows that the secret to good marketing is that it’s not about you. It’s about the people you serve, the ones you engage, and the ones that donate to your cause. It’s about who...

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Why Voice and Tone Might Be the Secret Sauce to Social Fundraising Success
Apr11

Why Voice and Tone Might Be the Secret Sauce to Social Fundraising Success

Finding donors on social media comes down to being true to yourself and your cause. How do you make sure you’re doing that? By having a consistent voice and tone. Gary Wohlfeill explains how you can in today’s post. ~Kristina Guest Post by Gary Wohlfeill, Director of Marketing at CrowdRise Nonprofits are used to holding their narratives close to the chest — “this is who we are, what we do, and we’d love if you’d rally...

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How to Collect Donor Data Without Being Annoying
Mar07

How to Collect Donor Data Without Being Annoying

Do you worry you’re being too intrusive when you ask for information about your supporters? Today, Rachel Clemens shares some tips on getting that information the right way. ~Kristina Guest Post by Rachel Clemens of Mighty Citizen One of my first questions for any new nonprofit client is: How good is your data? I’m not asking if they have data, but how good is it? As a marketer, I want to build communication strategies that are...

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5 Ways to Help Get Your Executive Director Excited About Marketing
Feb27

5 Ways to Help Get Your Executive Director Excited About Marketing

Not getting buy-in from your boss is one of the biggest complaints we hear from nonprofit communicators. Today, former executive director, Angela Crist will give you some tips on how to get them to come around. ~Kristina Guest Post by Angela Crist As a nonprofit communications professional, you’ve got so many ideas. You love the mission you serve and your workload can’t handle the opportunities you see to spread your organization’s...

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Creating a Thank-You Video in a Day – How This Nonprofit Did It
Dec05

Creating a Thank-You Video in a Day – How This Nonprofit Did It

Last week Angela Crist, CEO of Findlay Hope House, reached out to me and Kivi about a thank you video they created after attending our recent webinar. It was so simple, yet so effective, we had to have her tell you the story! ~Kristina Guest Post by Angela Crist I’ve been keeping my eye on creative thank-you videos for a couple years, mulling over ways my organization could put one together that was: Mission-centric without being...

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How We Cleaned Up Our Email List and Re-Engaged Our Subscribers
Oct05

How We Cleaned Up Our Email List and Re-Engaged Our Subscribers

We love to hear how it goes when you’ve used one of our tactics! Today’s post comes from Aubrey Brennan of Green Bay Botanical Garden who took our suggestions regarding finding engaged email subscribers and deleting everyone else. Find out how it worked for her organization. ~Kristina Guest Post by Aubrey Brennan Thanks to Nonprofit Marketing Guide, we knew it was important to segment our email list to increase engagement....

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