Expert Advice about Online Newsrooms Part 2: From SEO to Analytics

We’re back with more of L. Danielle Baldwin’s expert advice related to online newsrooms. L. Danielle Baldwin is an award-winning digital strategist with more than 20 years of experience in design, content and media strategy, and web development. She has led social media and marketing efforts for notable startups and socially-conscious nonprofits as well as…

Expert Advice about Online Newsrooms, Part 1: Great Content

Throughout my years as a reporter with stressful deadlines, I’ve learned to appreciate companies with good online newsrooms on their websites. So I wasn’t surprised to find when we began conducting interviews with journalists for our Modern Media Relations book that vibrant online press rooms are more likely to make you a media darling and…

6 Reasons to Take the Problem-Solver Approach to a PR Challenge

Recently, when one of our clients faced an unexpected problem, my business partner, Scott Westcott, offered a rather unexpected anecdote to help them navigate the solution. The story came from a years-ago charter fishing trip on Lake Erie with a crew that couldn’t seem to avoid trouble. Before it even got off the dock, their…

How and When to Use ‘Off the Record’ Conversations With the Media

Your nonprofit has a number of tools at its disposal to help it build relationships with reporters and guide news coverage. One of the least talked about — yet potentially most dangerous — of these tools is going “off the record”. For most nonprofit media relations professionals, going off the record is rarely necessary. But, if…

Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town

We’ll be talking a lot about media in the next couple of weeks with guests Peter Panepento and Antionette Kerr (today’s guest blogger). Next Tuesday, August 29th, Peter will lead What Reporters Really Want: Building Media Relationships That Get Real Results. Then Antionette will present Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media on…

Lessons from the Boy Scouts Controversy: Be Prepared

Even if you have no connection to Boy Scouts of America, you are probably well aware of the organization’s motto: Be Prepared. But in the wake of President Donald Trump’s address to the organization’s Jamboree this week, it appears BSA’s media relations team wasn’t following that motto. And the backlash the organization is facing this…