The 23 CALMing Actions to Go from BUSY to CALM

CALM not BUSY is the framework we created to help you understand how to manage your nonprofit’s communications work for maximum effectiveness. You should work on being more Collaborative, Agile, Logical, and Methodical (CALM) and less Bogus, Unrealistic, Sidestepping, and Yoked (BUSY). I just finished teaching the CALM not BUSY approach via a three-hour workshop…

Jump Start Your Style Guide and Creative Brief

At Nonprofit Marketing Guide, we’ve been exploring new ways to provide training and coaching, in addition to our training webinars and Communications Director Mentoring Program. Last month we kicked off a new 3-hour workshop format called a Master Class, and today we are announcing the creation of a 60-minute DIY workshop called a Jump Starter.…

stressed and overwhelmed

Some Questions to Ask Yourself When Your Workload is Too Overwhelming

Through the Nonprofit Communications Director Mentoring Program, I talk to a lot of communications directors who feel overwhelmed. I thought it might be helpful to you for me to share some of the questions I ask when I am coaching them. The first question I usually ask is how empowered they feel to make choices…

What Managing Expectations Can Look Like

A lot of the conversations I am having with nonprofit communications directors can be lumped under the category of “managing expectations.” That includes expectations from your boss and coworkers about what you do — or could do — as the communications lead. It includes expectations about how fast things will happen and the results work…

Nonprofit Brand and Style Guide [Video Tour]

A nonprofit brand and style guide is right up there with an editorial calendar as a top tool for nonprofit communications pros. Here are some of the core elements you might include in yours: Brand Guidelines (colors, fonts, logo use, etc.) Style Guide (word choices that convey voice and tone, preferred ways to say things,…

When You Can’t Get Info Out of Coworkers

Let’s look at another common collaboration problem for communications staff: You can’t get the information you need from the right people to do your job well. We’ll tackle this situation using our Four Steps to Work Through Collaboration Problems. Name the Problem Naming the problem helps you depersonalize it. If people are missing meetings with you,…

4 Steps to Work Through Collaboration Problems

Under normal circumstances, communications directors need to collaborate with their coworkers and managers, and that’s even more true now. But collaboration is messy because people are messy! We all have our own opinions, feelings, fears, stressors, and motivators. While solving communications collaboration problems can feel impossible sometimes, if you depersonalize and get strategic in your…

Virtual Volunteering: Ideas to Engage Your Volunteers Remotely

As we continue to switch our fundraising, events, and work to digital platforms, don’t forget to keep your volunteers involved too. Today Elizabeth Neufeld, CEO and Founder of Strat Labs, shares some ways you can still get your volunteers to help. ~Kristina Guest Post by Elizabeth Neufeld, CEO and Founder of Strat Labs Let’s set…