5 Strategies to Guard Your To-Do List from What Doesn’t Belong

Today I presented the first in a two-part webinar series on streamlining your communications workflow. We focused on five strategies for managing what happens to ideas, suggestions, and other potential assignments BEFORE they make it on to your to-do list. After talking about each strategy, I polled participants about how easy they thought it would…

Simple Rules, Part I: How to Make Better and Faster #NpComm Decisions

  In their book, Simple Rules: How to Thrive in a Complex World (Amazon), Donald Sull and Kathleen M. Eisenhardt define simple rules as “shortcut strategies that save time and effort by focusing our attention and simplifying the way we process information.” They help us simplify complex systems and decisions so that we can move more quickly…

Are Print, Email, Website and Social Media Equally Time Consuming?

If you look at the preliminary results from our 2017 Nonprofit Communications Trends Report Survey, email marketing, print marketing, the website/blog and social media marketing are almost identical in the rankings for how much time nonprofit staff are spending on them. This chart shows a weighted average where 2 is “a limited amount of time” and 3…