Mixed Links for Nonprofit Communicators – November 20, 2020

Happy Friday! Ready to wind down the week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have some bad news for Twitter’s Fleets, podcast topics, year-end fundraising advice, and more. But before we get into the links, can I ask a favor?…

Mixed Links for Nonprofit Communicators – October 30, 2020

Boo to you! Ready for some frightfully helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have free fonts, social media stats and tips, podcast ideas, scary stories, and more. It’s time for Mixed Links… New Research Reveals American Generosity EveryAction has Your Guide to a Successful…

zoom meeting

How to Stage a Successful Virtual News Conference

Nonprofit communicators are preparing for a year-end giving season unlike any other. But while Covid-19 will make it downright impossible to host in-person fundraising events and quite difficult to bring members of the media onsite for site visits and interviews, it also creates some new opportunities. For example, we’ve discovered that Zoom and other virtual…

Spreadsheet or calendar brain

Editorial Calendars: Do You Have Calendar Brain or Spreadsheet Brain?

It’s one of those top perennial questions for nonprofit communications directors: What does your editorial calendar look like? What software is it in? There is no single right answer, although there are certainly editorial calendar trends and preferences in our sector. Before you make the right choice for yourself and your organization, you have to…

Social Media and Newsletter Ideas for November 2020

Have some gaps to fill in your editorial calendar for next month? The suggestions below should help! (If you aren’t using an editorial calendar we HIGHLY recommend you do! You can learn Everything You Need to Know about Editorial Calendars for 2021 in our next two-part webinar series.) These ideas come from our Monthly Nonprofit Writing…

How To Market Your Planned Giving Program

Today Tony Martignetti joins us to talk about marketing your bequests program. ~ Kristina Guest Post by Tony Martignetti Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. But here’s the thing: your donors won’t think to include your organization in their wills unless you ask them.  So ask.…

stressed and overwhelmed

Some Questions to Ask Yourself When Your Workload is Too Overwhelming

Through the Nonprofit Communications Director Mentoring Program, I talk to a lot of communications directors who feel overwhelmed. I thought it might be helpful to you for me to share some of the questions I ask when I am coaching them. The first question I usually ask is how empowered they feel to make choices…

Nonprofit Brand and Style Guide [Video Tour]

A nonprofit brand and style guide is right up there with an editorial calendar as a top tool for nonprofit communications pros. Here are some of the core elements you might include in yours: Brand Guidelines (colors, fonts, logo use, etc.) Style Guide (word choices that convey voice and tone, preferred ways to say things,…

Is Your Nonprofit Work Called Marketing, Communications, or Something Else?

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. Sometimes words like public relations or outreach are also thrown in the mix. Many of these debates center on which words should be included in someone’s job title or team…