Download Your 2020 Nonprofit Communications Trends Report

It’s here! The 2020 Nonprofit Communications Trends Report has both good news and bad news to share, compiled from the answers of 625 nonprofit communications professionals who took our annual survey in November 2019. It’s free to download. I am also presenting a free webinar on Thursday, January 30 on the Trends Report results. During…

Reserve Your Copy of the 2020 Nonprofit Communications Trends Report

We’ve closed the 2020 Nonprofit Communications Trends Survey and are pouring through the answers of the 600+ nonprofit professionals who took the survey. Here are a few preliminary tidbits we’ve pulled already: Most Comms Directors Feel Valued and Respected. If You Don’t, Get Out. Your Favorite and Least Favorite Projects This Year [Word Clouds] Stand…

Nonprofit Explainer Videos: Two Examples from Feeding America

An explainer video explains who you are and what you do in simple and clear yet engaging language. Explainers can also cover concepts, problems and programs. I recommend one of two different approaches to explainer videos when organizations are trying to explain their missions: The Problem and Solution. In this type of explainer, you lay…

People with Speech Bubbles

How to Connect Email Engagement to Your Big Goals

This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement. Our CRM tells us who is engaged and who isn’t according to a basic test: If they have opened or clicked any email or filled out a web form in the past 90 days, they…

Hot Topics in September: Nonprofit Writing and Marketing Bequests

Here’s what’s happening this month at Nonprofit Marketing Guide… Online Training: You can attend all of our training webinars below with an All-Access Pass. You also get exclusive online courses and downloads, access to our Private Facebook Group and more for 365 days. Learn more and get your All-Access Pass. September 10 & 12: Mastering…

When You Are Asked to Market to New and Different People

This question came up recently in the Communications Director Mentoring Program: “I’ve been asked to start attracting new groups of people as volunteers and donors who are different than our current volunteers and donors. How do I do that without losing the ones we have?” This question comes up A LOT, especially in the context…

clouds

Do Best Practices Guarantee Success?

When communications directors are lobbying their executive directors to approve their enrollment in our Communications Director Mentoring Program, we will occasionally get questions like this: Will participating in this program guarantee this, that or the other? Executive directors who don’t really understand communications, marketing and fundraising Of course, the answer is No. Mind you, there…