Nonprofit Brand and Style Guide [Video Tour]

A nonprofit brand and style guide is right up there with an editorial calendar as a top tool for nonprofit communications pros. Here are some of the core elements you might include in yours: Brand Guidelines (colors, fonts, logo use, etc.) Style Guide (word choices that convey voice and tone, preferred ways to say things,…

Is Your Nonprofit Work Called Marketing, Communications, or Something Else?

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. Sometimes words like public relations or outreach are also thrown in the mix. Many of these debates center on which words should be included in someone’s job title or team…

3 Ideas for Engagement Campaigns That Are Truly Strategic

Many nonprofits focus on creating engaging content that gets people to like, comment, share or click. And that’s great! But with a bit more thinking and planning upfront, those same content marketing campaigns could be even more strategic — producing even more impressive results. Consider trying one of these approaches. Improve Conversion on Your Highest…

How Do You Define Community Engagement?

It’s the number one goal for nonprofit communications professionals: Community Engagement. Our Nonprofit Communications Trends Reports show that year after year. But what does Community Engagement mean? Googling will produce many definitions that speak to large organizations like government agencies collaborating in various ways with other organizations within their communities. That’s not exactly what we…

Which of My Three Books is Right for You?

If you are new to Nonprofit Marketing Guide, you might not realize that I’ve written three books on nonprofit communications, marketing, and fundraising. Which one is right for you? Here’s what I suggest. The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause is my first book and it’s a great…