Happy Friday! Ready to wind down the week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have some bad news for Twitter’s Fleets, podcast topics, year-end fundraising advice, and more. But before we get into the links, can I ask a favor?…
This week, Twitter announced that it too is jumping on the ephemeral content bandwagon by releasing the Fleets functionality — fleeting tweets or fleets that disappear after 24 hours. It is rolling out across accounts, so if you don’t have it yet, hang on, you will soon. It looks much as you would expect, taking…
A creative brief is a quick worksheet that you fill out before you get started on any significant piece of communications work. Using a creative brief forces you and/or your coworkers to consider important questions upfront, including the goal of the piece, the call to action, the style and tone, deadlines, how success will be…
Boo to you! Ready for some frightfully helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have free fonts, social media stats and tips, podcast ideas, scary stories, and more. It’s time for Mixed Links… New Research Reveals American Generosity EveryAction has Your Guide to a Successful…
Nonprofit communicators are preparing for a year-end giving season unlike any other. But while Covid-19 will make it downright impossible to host in-person fundraising events and quite difficult to bring members of the media onsite for site visits and interviews, it also creates some new opportunities. For example, we’ve discovered that Zoom and other virtual…
It’s one of those top perennial questions for nonprofit communications directors: What does your editorial calendar look like? What software is it in? There is no single right answer, although there are certainly editorial calendar trends and preferences in our sector. Before you make the right choice for yourself and your organization, you have to…
Have some gaps to fill in your editorial calendar for next month? The suggestions below should help! (If you aren’t using an editorial calendar we HIGHLY recommend you do! You can learn Everything You Need to Know about Editorial Calendars for 2021 in our next two-part webinar series.) These ideas come from our Monthly Nonprofit Writing…
Today Tony Martignetti joins us to talk about marketing your bequests program. ~ Kristina Guest Post by Tony Martignetti Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. But here’s the thing: your donors won’t think to include your organization in their wills unless you ask them. So ask.…
Through the Nonprofit Communications Director Mentoring Program, I talk to a lot of communications directors who feel overwhelmed. I thought it might be helpful to you for me to share some of the questions I ask when I am coaching them. The first question I usually ask is how empowered they feel to make choices…
A nonprofit brand and style guide is right up there with an editorial calendar as a top tool for nonprofit communications pros. Here are some of the core elements you might include in yours: Brand Guidelines (colors, fonts, logo use, etc.) Style Guide (word choices that convey voice and tone, preferred ways to say things,…
I just completed revising “The Nonprofit Marketing Guide” and the new edition will be out in Spring 2021. I made several updates to word choices and language — the book is 10 years old and our language has certainly evolved! I thought you might find it interesting what I changed, so I made a list.…
I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. Sometimes words like public relations or outreach are also thrown in the mix. Many of these debates center on which words should be included in someone’s job title or team…
