This question came up recently in the Communications Director Mentoring Program: “I’ve been asked to start attracting new groups of people as volunteers and donors who are different than our current volunteers and donors. How do I do that without losing the ones we have?” This question comes up A LOT, especially in the context…
You can get our Annual All-Access Pass for only $499. Sale ends July 3rd, 2019. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. Or . . . you might have a new budget starting on July 1. Or .…
When communications directors are lobbying their executive directors to approve their enrollment in our Communications Director Mentoring Program, we will occasionally get questions like this: Will participating in this program guarantee this, that or the other? Executive directors who don’t really understand communications, marketing and fundraising Of course, the answer is No. Mind you, there…
Based on the research for the annual Nonprofit Communications Trends Reports (get the 2019 report here), communications team effectiveness increases dramatically once you hit three FTE (full-time equivalents). To learn more about how big your team should be, check out this quick video and our 2019 Trends Report. Can’t see the video player? Watch it…
We want to add a new member to the Nonprofit Marketing Guide crew. Please share this with your freelance graphic designer friends! Nonprofit Marketing Guide LLC is seeking a graphic designer for a variety of projects, including Graphics for email promotions, landing pages, and online advertising Iconography for sections of our website and various training…
Next week is our annual Week of Freebies on the blog, so this is our last Mixed Links for 2018. But don’t despair – I am looking to the future and gathered the best articles and posts on marketing and fundraising trends and advice for 2019. Before you leave for the holidays, get your Annual All-Access…
Our All-Access Pass’ most popular feature is the live training webinars you get to attend for 365 days. It’s a great value – over $3,000 worth of webinars for only $699 $499 through January 4, 2019. But what if you don’t have time to attend live? In addition to recording all of those webinars so…
“There’s no there there.” ~ Gertrude Stein The same is true with many nonprofit communications strategies. There’s no strategy in the strategy! Watch today’s Facebook video for an explanation and some next steps. Is Your Nonprofit Communications Strategy Missing the Actual Strategy? You have a lot of goals and tactics in your communications plan, but where's…
I hope you all had a great week! Please, join me as we dive into the best articles, posts, tips, and more from around the world of marketing and fundraising. Today we look forward to 2019, learn how to deal with online bullies and how to be more like Bill Belichick. Another reminder before we get to the…
We’ve rebooted the CALM not BUSY Book Club this week, and I would love for more people to join us! Instead of treating the book club like a traditional reading club, we are focusing on how you apply #CALMnotBUSY in the real world. Each week, I’m posting a challenging scenario based on real stories from…
I was recently emailing with someone who worked in a fast-paced, for-profit job for years but said she was finding that “nonprofit marketing has A LOT of moving parts.” Sound familiar? Part of what makes nonprofit marketing and communications so challenging is it always seems to be changing. What worked just a few years ago (or…
This time of year is extra busy – understatement of the week, right? You not only have to deal with the regular stress of the holidays, but also the added strain of year-end campaigns at your organization. Even if you have nothing to do with fundraising at your organization, I thought we could all benefit…
