Do Not Ask Your Board to Fundraise or Friendraise!

Why shouldn’t you ask your board members to “fundraise” or “friendraise”? Because as we discussed during today’s webinar on Making the Ask, people don’t know what the heck you are talking about. There are scores of different ways that board members can “fundraise” and “friendraise.” If you don’t make your requests much more clear and…

Free Webinar on Setting Your Marketing Goals

When Nancy Schwartz and I first put our heads together on how to team up to help nonprofits strengthen their marketing impact, marketing planning was at the top of our list. We want to help you see how, by simply taking a little time to set some clear marketing goals, you can drastically increase your impact and…

Making Quirky Communications Work at DC Central Kitchen

When Claire Meyerhoff and I talk about good storytelling, we often talk about honing in on the quirks – those little details that make a story memorable. So I smiled ear to ear when William Neuheisel, communications manager at DC Central Kitchen, talked about how their communications personality is a little quirky. In this latest…

Managing Content on the National Wildlife Federation’s Website

Ever wonder how national nonprofits with hundreds of staff manage all that content on their websites? Who decides what goes online, and who actually puts it there? I do, so I was excited when Kristin Johnson of the National Wildlife Federation agreed to share how they do it. During this interview, the latest in our…

Deciding What the American Red Cross Tweets

In this interview in our series on Junction C: Where Creating and Curating Meet Content and Conversation, Wendy Harman, social media manager for the American Red Cross talks about how she and her team make decisions about what goes online and when. A few key points: Wendy calls editorial calendars “a necessary evil” that represent…

Results of My Daily Blogging Experiment

On January 3, 2011, I started a daily blogging experiment — and by “daily” I actually meant business daily, Monday – Friday. (Katya Andresen did the same thing, but really did blog every day, including weekends. Here’s what she learned about her 100 posts.) Out of the 64 business days between Monday, January 3 and…

Sanity Saver: What Goes in Your Marketing Bank

Feeling a little overwhelmed by your nonprofit marketing job? Who isn’t? On Tuesday, I’m teaching a one-hour webinar full of tips, tools, and advice that will help you get a handle on your workload. It’s called Time and Sanity Savers for the Overwhelmed Nonprofit Marketer. One of my favorite tips is building a Marketing Bank.…