When Claire Meyerhoff and I talk about good storytelling, we often talk about honing in on the quirks – those little details that make a story memorable. So I smiled ear to ear when William Neuheisel, communications manager at DC Central Kitchen, talked about how their communications personality is a little quirky. In this latest…
Last week, I talked about creating a graphic design style guide. Along with that, you need an editorial style guide. These are just two of several very important tools that all nonprofit communicators should be using. Your editorial style guide should contain a word list that shows how you will use, format, and spell certain words.…
Ever wonder how national nonprofits with hundreds of staff manage all that content on their websites? Who decides what goes online, and who actually puts it there? I do, so I was excited when Kristin Johnson of the National Wildlife Federation agreed to share how they do it. During this interview, the latest in our…
Happy Friday! Welcome to our latest edition of Mixed Links where I share the good stuff on nonprofit marketing and communications that I’ve come across over the last week or so. With a few tips from me and Nancy Schwartz, the National Clearinghouse on Families and Youth shows what goes into Creating a Simple Marketing…
In this interview in our series on Junction C: Where Creating and Curating Meet Content and Conversation, Wendy Harman, social media manager for the American Red Cross talks about how she and her team make decisions about what goes online and when. A few key points: Wendy calls editorial calendars “a necessary evil” that represent…
On January 3, 2011, I started a daily blogging experiment — and by “daily” I actually meant business daily, Monday – Friday. (Katya Andresen did the same thing, but really did blog every day, including weekends. Here’s what she learned about her 100 posts.) Out of the 64 business days between Monday, January 3 and…
Feeling a little overwhelmed by your nonprofit marketing job? Who isn’t? On Tuesday, I’m teaching a one-hour webinar full of tips, tools, and advice that will help you get a handle on your workload. It’s called Time and Sanity Savers for the Overwhelmed Nonprofit Marketer. One of my favorite tips is building a Marketing Bank.…
Here’s your Friday afternoon round-up of Mixed Links . . . I’m presenting my storytelling workshop, Three Stories Every Nonprofit Should Be Telling, free of charge at the San Francisco Foundation Center on Tuesday, April 19, 10:00 a.m. – Noon. If you are in the Bay Area, I’d love to meet you in person at…
ASPCApro’s blog is one of my favorite nonprofit examples because it’s so friendly, useful, and timely. That’s why I was really excited to talk with Pune Dracker (rhymes with Moonraker), Director of Content and Editorial Services (she manages the blog and social media), and Valerie Sheppard, Director of E-Learning (she manages the e-newsletter) for ASPCA…
This Thursday (April 7, 2011), I’m presenting a webinar called “Rethinking Your Nonprofit Newsletter: Making It More Relevant for Today.” I first presented this webinar back in September, and one of the big questions that people wanted to discuss was: Is it better to keep your email newsletter to members only or make it openly…
I toyed with turning this edition of Mixed Links into an April Fool’s edition, but . . . I got lazy. So here are some genuine links to good stuff for nonprofit communicators and fundraisers. Were you unable to make this year’s NTEN Nonprofit Technology Conference (NTC) in Washington, DC? No worries! I blogged a…
It was no easy feat, but I managed to keep my schedule completely clear today in celebration of my 42nd birthday. I decided that I wanted to be able to do whatever it was that I wanted to do at any given moment during the day. So far, that’s included going to my yoga class…
