How ASPCApro Manages Content Creation

ASPCApro’s blog is one of my favorite nonprofit examples because it’s so friendly, useful, and timely. That’s why I was really excited to talk with Pune Dracker (rhymes with Moonraker), Director of Content and Editorial Services (she manages the blog and social media), and Valerie Sheppard, Director of E-Learning (she manages the e-newsletter) for ASPCA…

Are Members-Only Nonprofit Newsletters Ancient Relics?

This Thursday (April 7, 2011), I’m presenting a webinar called “Rethinking Your Nonprofit Newsletter: Making It More Relevant for Today.”  I first presented this webinar back in September, and one of the big questions that people wanted to discuss was: Is it better to keep your email newsletter to members only or make it openly…

What Google Has for You #google4np

Yesterday at Google’s DC Headquarters, they gathered about 200 nonprofits, consultants, and bloggers to unveil their latest version of Google for Nonprofits. Google’s had all of its tools of interest to nonprofits on one page for awhile, but here’s what’s different now: They are bundling several services into a suite of tools that you can apply…