Mixed Links on Nonprofit Marketing and Fundraising February 4, 2011

Welcome to this week’s edition of Mixed Links! Social Media While many nonprofit professionals use LinkedIn for their personal use, not many organizations are using yet. But that may be changing. Joanne Fritz asks, “Are Nonprofits Warming Up to LinkedIn?” and highlights a few nonprofits who have jumped on the LinkedIn bandwagon. NTEN, Common Knowledge…

Talk about Family and Tradition, Not Raking Leaves

I presented the Thursday night keynote at the City of Jacksonville’s Board Development and Training Program last week (this North Carolina city requires nonprofit grantees to send their board members to free professional development training – a brilliant idea!). ┬áMy topic was the importance of storytelling, and how as board members, they needed to help…

Major Donors and Their No-Good Kids

If we agree that we should develop messaging that resonates with our donors, what should we do when that messaging might be offensive to others? Take the case of donors who make substantial gifts to charities rather than leaving assets to their “good for nothing” adult children. I presented a “Storytelling for Fundraisers” workshop in…

Revamping Your Tagline: Interview with Nancy Schwartz

Yesterday, we heard from Melinda Pearce McKee about how NCGives transformed its tagline. Today, I’m sharing an interview with Nancy Schwartz, queen of all things nonprofit tagline and publisher of Getting Attention.org. In this 17-minute interview, Nancy shares How your nonprofit can explore the nearly 5,000 taglines in her new database, searching by several criteria,…