Fearing What They’ll Say on Facebook

Nothing seems to elicit deeper sighs from the small nonprofits I talk to these days then how to best use social media. They know they need to “be there” and they understand the basics. But they are often troubled by the lack of strategy, and the lack of control. What staff, volunteers, and clients might…

Mixed Links on Nonprofit Marketing and Fundraising February 4, 2011

Welcome to this week’s edition of Mixed Links! Social Media While many nonprofit professionals use LinkedIn for their personal use, not many organizations are using yet. But that may be changing. Joanne Fritz asks, “Are Nonprofits Warming Up to LinkedIn?” and highlights a few nonprofits who have jumped on the LinkedIn bandwagon. NTEN, Common Knowledge…

Talk about Family and Tradition, Not Raking Leaves

I presented the Thursday night keynote at the City of Jacksonville’s Board Development and Training Program last week (this North Carolina city requires nonprofit grantees to send their board members to free professional development training – a brilliant idea!). ┬áMy topic was the importance of storytelling, and how as board members, they needed to help…

Major Donors and Their No-Good Kids

If we agree that we should develop messaging that resonates with our donors, what should we do when that messaging might be offensive to others? Take the case of donors who make substantial gifts to charities rather than leaving assets to their “good for nothing” adult children. I presented a “Storytelling for Fundraisers” workshop in…