Get Everyone on Your Marketing Team – 3 Steps

On Tuesday, I’m presenting the webinar, Turning Your Whole Staff and Board into an Effective Marketing Team.  Nonprofit marketers and fundraisers are overwhelmed and overworked. The best way to solve that problem is to get some help with your to-do list. The natural place to look for help is among your current staff and board.…

Mixed Links on Nonprofit Marketing and Communications

Welcome to the weekend and the latest edition of Mixed Links, our weekly roundup of good stuff you don’t want to miss. February’s Nonprofit Blog Carnival is up! Sandra Sims has compiled all the posts from this month’s topic: Nonprofit Jobs. Check out Bloggers Take on Nonprofit Jobs for different perspectives from those just starting out to…

Social Media Means Everyone is a Spokesperson

During last week’s webinar, Social Media Fear Factor: Getting Over What’s Holding You Back (recording available now to All-Access Pass holders), I asked participants how they felt about the idea that, because of social media, everyone associated with their cause, in any way, is now a potential spokesperson. I asked this same poll question on…

Using Stories in Fundraising: What Would You Do?

Love using storytelling in fundraising? Weigh in on this question about how you actually do it, from Barry Wein, the marketing manager of the Wisconsin Historical Foundation. I share my thoughts below, and I hope you’ll add yours to the comments. “I have a question for you about storytelling messaging consistency across touch points over the course…

Fearing What They’ll Say on Facebook

Nothing seems to elicit deeper sighs from the small nonprofits I talk to these days then how to best use social media. They know they need to “be there” and they understand the basics. But they are often troubled by the lack of strategy, and the lack of control. What staff, volunteers, and clients might…