Learn Storytelling from NBC’s Making a Difference Reports

I’m a regular watcher of the NBC Nightly News with Brian Williams (usually recorded – it’s part of my nightly wind-down routine), and one of my favorite segments is Making a Difference. For the last few years, the Nightly News has regularly run segments on do-gooders. Because these clips are so popular, NBC recently created…

What’s Exciting and Scary to Nonprofit Marketers

I’ve closed the 2011 Nonprofit Communications Trends Survey . . . thanks to the 785 people who participated! We are analyzing all the data and preparing the report this week. It’s full of really interesting information about the nonprofit sector’s communications plans for 2011, as well as what excites and scares nonprofit marketing professionals about…