During last week’s webinar, Social Media Fear Factor: Getting Over What’s Holding You Back (recording available now to All-Access Pass holders), I asked participants how they felt about the idea that, because of social media, everyone associated with their cause, in any way, is now a potential spokesperson. I asked this same poll question on…
Love using storytelling in fundraising? Weigh in on this question about how you actually do it, from Barry Wein, the marketing manager of the Wisconsin Historical Foundation. I share my thoughts below, and I hope you’ll add yours to the comments. “I have a question for you about storytelling messaging consistency across touch points over the course…
I’m working on a new e-book for nonprofit communicators on managing content, as well as some new webinars in May and June, and would love to highlight your story and tips in them. How do you keep all those content buckets (website, email, Facebook, etc.) full? Here are a few questions to get you thinking.…
Happy Friday, everyone! Welcome to another round of Mixed Links, our weekly cocktail of good stuff I’ve come across recently for nonprofit marketers and fundraisers. I’m saving the best for last this time, so don’t miss the links at the bottom! Filling out forms for the IRS is never fun, but did you know your…
I have some really smart friends. I get the most amazing stuff in my email box from them. Take this email I got this morning from Claire Meyerhoff, who many of you know as our media relations expert at Nonprofit Marketing Guide. She spent many years in the broadcast news business, including writing news copy…
In the last 24 hours, two of my favorite nonprofit marketing bloggers who I admire as colleagues and love as friends had the same experience: a reader admonished them for using examples from pro-choice organizations in their blogs and e-newsletters. The readers threatened to unsubscribe in both cases to protest what they saw as abortion…
During my recent webinar on new and improved nonprofit annual reports (recording available to All-Access Pass Holders), I said that I would love to see a nonprofit do its annual report as an oversized postcard (think that big size popular with political candidates). This format has lots of advantages: The small space forces you to…
Nothing seems to elicit deeper sighs from the small nonprofits I talk to these days then how to best use social media. They know they need to “be there” and they understand the basics. But they are often troubled by the lack of strategy, and the lack of control. What staff, volunteers, and clients might…
Welcome to this week’s Mixed Links! Tuesday, February 22, I am presenting a webinar hosted by my good friends at Network for Good called 9 Tips to Improve Your Small-places Writing: How to Compose Better Microcontent and Social Network Updates. This is part of Network for Good’s Nonprofit 911 training series and registration is FREE.…
During the Writing to Raise More Money webinar last week (recording available to All-Access Pass holders), I talked about four ways to improve your fundraising copy: 1. Cue an Emotional Response 2. Make the Request Feel Personal 3. Convey Urgency 4. Ask Clearly At the end of the webinar, I asked participants which of the…
I came across 17 Email Marketing Terms Every Business Should Know last week and it’s a nice summary written in plain English. We included a plain English glossary of online marketing terms at the back of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Amazon). If you’ve been afraid…
Here are five common questions I get about nonprofit annual reports, along with my answers. If you are still trying to figure out how to produce your 2010 nonprofit annual report, join us tomorrow’s webinar (2/8/11 at 1:00 pm Eastern, 10:00 am Pacific), where I’ll explain how to create a “New and Improved Nonprofit Annual…
