Freelancers/Consultants: How to Work for Nonprofit Clients

In addition to everything we do at Nonprofit Marketing Guide directly for nonprofits, I also have a small side project that helps freelance writers and consultants do a better job serving their own nonprofit clients. It’s called Freelance Writing for Nonprofits. I’ve re-opened registration for another session of the “Freelance Writing for Nonprofits” coaching program created…

Getting Over Social Media Culture Shock #cncn

Yesterday I presented part of NTEN’s “We are Media” workshop at the annual conference of the North Carolina Center for Nonprofits, along with Holly Ross, Jordan Viator, and Ruby Sinreich. Here’s the slideshow, which gives you some quick tips on how to deal with the six most common concerns nonprofits have about using social media.…

Connecting with Your REAL Target Audience

Nancy Schwartz and I talked this morning about how nonprofits need to stop trying to reach out to the mythical “general public” and instead focus on the specific groups of people who matter most to your success. We recorded our conversation for you. Nancy and I will be spending lots of time working closely with…

Marketing Plan Workshop Early Bird Registration Ends Tomorrow

If you’ve been thinking about attending the Total Focus Marketing Plan Workshop that Nancy Schwartz and I are presenting in October, you’ll save $100 if you go ahead and register now. Friday, October 17 is the last day for Early Bird registration. The price goes up by $100 on Saturday. Look what we’ve built into…