Voting for the 2010 Getting Attention Nonprofit Tagline Awards end tomorrow, so if you haven’t voted yet, it’s time! You’ll learn a ton just from the voting process, and Nancy Schwartz will send everyone who votes a special report. Vote here. The 70 tagline finalists have been culled from over 2,700 entries in 13 categories.…
Yesterday I presented part of NTEN’s “We are Media” workshop at the annual conference of the North Carolina Center for Nonprofits, along with Holly Ross, Jordan Viator, and Ruby Sinreich. Here’s the slideshow, which gives you some quick tips on how to deal with the six most common concerns nonprofits have about using social media.…
Nancy Schwartz and I talked this morning about how nonprofits need to stop trying to reach out to the mythical “general public” and instead focus on the specific groups of people who matter most to your success. We recorded our conversation for you. Nancy and I will be spending lots of time working closely with…
If you’ve been thinking about attending the Total Focus Marketing Plan Workshop that Nancy Schwartz and I are presenting in October, you’ll save $100 if you go ahead and register now. Friday, October 17 is the last day for Early Bird registration. The price goes up by $100 on Saturday. Look what we’ve built into…
Think about your nonprofit’s newsletter. Does this sound familiar? You send it out 4-6 times a year. If it’s in print, it’s more than 4 pages long. If it’s an email, you have to scroll through more than three screens to see it all. It’s all about the work your staff is doing. It’s written…
I’m hearing some great stories from readers of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Amazon link) and I want you to be able to hear and share them too. So, Claire Meyerhoff, our resident media relations pro, and I are turning our Magic Keys Radio and Podcast into…
I released a new free e-book this week called 25 Metaphors Nonprofits Can Use to Get Their Messages Across – and the Decrepit Dozen to Avoid. It’s the first in the new “Ideas for Nonprofit Writers” series that I’m creating for you. This e-book will help you make complicated or foreign messages feel simple and…
Our September E-Clinic is all about getting your nonprofit and good cause more media exposure, and registration is now open! During this month-long e-clinic, you’ll get the training and coaching you need to learn how to get the media interested in your organization and your cause today. You’ll get the basic media training that all nonprofit…
This month at Nonprofit Marketing Guide, we presented a series of webinars aimed at helping you get more creative with your nonprofit communications, including using metaphors and humor. I heard from many people who want to guest blog for me, so you’ll see more creative ideas here in the coming months. For now, here is…
I think so, and so does Kerri Karvetski who is our guest speaker at tomorrow’s webinar, Funny Ha Ha! Using Humor in Nonprofit Communications (Wednesday, September 1, 1:00 p.m. ET / 10:00 a.m. PT). I just got a sneak peek at Kerri’s presentation and it’s loaded with tons of examples to get you thinking more…
I know how busy you are. I also know how much better you’d feel about your communications work if you had a focused, creative, and realistic marketing plan guiding your decisionmaking. That’s why I’m teaming up with Nancy Schwartz in October to provide a one-day, in-person, intensive marketing plan workshop. Look who’s already signed up…
On Thursday, August 19, I’m teaching a new webinar called “Using Metaphors and Themes to Get Your Messages Across.” It is part of our Get Creative series this month, and also part of the Ideas for Nonprofit Writers series of trainings I’m creating. As part of my preparation, I interviewed Susan Strong (@susancstrong), the founder…
