Think about your nonprofit’s newsletter. Does this sound familiar? You send it out 4-6 times a year. If it’s in print, it’s more than 4 pages long. If it’s an email, you have to scroll through more than three screens to see it all. It’s all about the work your staff is doing. It’s written…
I’m hearing some great stories from readers of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Amazon link) and I want you to be able to hear and share them too. So, Claire Meyerhoff, our resident media relations pro, and I are turning our Magic Keys Radio and Podcast into…
I released a new free e-book this week called 25 Metaphors Nonprofits Can Use to Get Their Messages Across – and the Decrepit Dozen to Avoid. It’s the first in the new “Ideas for Nonprofit Writers” series that I’m creating for you. This e-book will help you make complicated or foreign messages feel simple and…
Our September E-Clinic is all about getting your nonprofit and good cause more media exposure, and registration is now open! During this month-long e-clinic, you’ll get the training and coaching you need to learn how to get the media interested in your organization and your cause today. You’ll get the basic media training that all nonprofit…
This month at Nonprofit Marketing Guide, we presented a series of webinars aimed at helping you get more creative with your nonprofit communications, including using metaphors and humor. I heard from many people who want to guest blog for me, so you’ll see more creative ideas here in the coming months. For now, here is…
I think so, and so does Kerri Karvetski who is our guest speaker at tomorrow’s webinar, Funny Ha Ha! Using Humor in Nonprofit Communications (Wednesday, September 1, 1:00 p.m. ET / 10:00 a.m. PT). I just got a sneak peek at Kerri’s presentation and it’s loaded with tons of examples to get you thinking more…
I know how busy you are. I also know how much better you’d feel about your communications work if you had a focused, creative, and realistic marketing plan guiding your decisionmaking. That’s why I’m teaming up with Nancy Schwartz in October to provide a one-day, in-person, intensive marketing plan workshop. Look who’s already signed up…
On Thursday, August 19, I’m teaching a new webinar called “Using Metaphors and Themes to Get Your Messages Across.” It is part of our Get Creative series this month, and also part of the Ideas for Nonprofit Writers series of trainings I’m creating. As part of my preparation, I interviewed Susan Strong (@susancstrong), the founder…
It’s Get Creative Month here at Nonprofit Marketing Guide, and Lane Phalen, a board member with the TAILS Humane Society, shared one way that her organization has been getting creative to solve a common problem: More cats waiting for adoption than dogs. To help their feline friends find forever homes more quickly, TAILS runs numerous…
This afternoon, I’m presenting the first webinar in a three-part series for NTEN on Turning Your Nonprofit into a Self-Made Media Mogul. Everyone, including your nonprofit, can be a self-made media mogul, thanks to affordable email, web hosting, and social media. But to become a media mogul, your nonprofit needs to look at marketing and communications in…
I’m calling August “Get Creative” month at Nonprofit Marketing Guide. We are doing webinars on video, photography, and snazzing up your writing with metaphors and humor. In addition, I’d like to post lots of great ideas, resources, and case studies here on the blog during the month. Do you want to help? 1. Write Your Own…
Amanda Byrne, IT Administrator at the Carolina Tiger Rescue, recently shared a story with me about changes she made to the way she managed her Facebook page after hearing me give a presentation on using social media to empower your fans. Here is Amanda’s story in her own words . . . “We recently participated…
