Write Your Marketing Plan in One Day

I know how busy you are. I also know how much better you’d feel about your communications work if you had a focused, creative, and realistic marketing plan guiding your decisionmaking. That’s why I’m teaming up with Nancy Schwartz in October to provide a one-day, in-person, intensive marketing plan workshop. Look who’s already signed up…

Turn Your Nonprofit into a Media Mogul: Series Starts Today

This afternoon, I’m presenting the first webinar in a three-part series for NTEN on Turning Your Nonprofit into a Self-Made Media Mogul. Everyone, including your nonprofit, can be a self-made media mogul, thanks to affordable email, web hosting, and social media. But to become a media mogul, your nonprofit needs to look at marketing and communications in…

Conversation, Not Just Calls to Action, Pays Off

Amanda Byrne, IT Administrator at the Carolina Tiger Rescue, recently shared a story with me about changes she made to the way she managed her Facebook page after hearing me give a presentation on using social media to empower your fans. Here is Amanda’s story in her own words . . . “We recently participated…

The Personal-Professional Mix in Social Media: Interview with Geoff Livingston

You have to be genuine, generous, and grateful in social media to succeed, which means you have to be a real person. But if you go too far in putting yourself out there — what some people would call building your personal brand — you can overshadow the nonprofit cause that you are representing. Finding this…

Does This Oil Spill Metaphor Work for You?

I saw this nonprofit advocacy commercial last night by VoteVets.org, the League of Conservation Voters, the Sierra Club, and SEIU who are all lobbying for clean energy climate legislation. While I recommend that nonprofits capitalize on opportunities to link their activities to what’s in the news, I don’t think this particular “cleaning wildlife covered by oil”…

Join Me at the Online Marketing Spa

I was going to wait until Tuesday to tell you about our new e-clinic for July, but what the heck. If you are at work today, you deserve a little bonus! (For those of you outside the U.S., this Sunday is Independence Day, which means most of America is slacking off today and Monday.) July…