If your online marketing program isn’t quite what it should be, these five webinars over the next three weeks can help! July 14: Integrating Your Website, Email Newsletter, and Social Media Sites July 20: 10 Ways to Engage Your Facebook Fans July 21: Twitter for Nonprofits: The Truth about Tweeting for Your Cause (Featuring John…
I saw this nonprofit advocacy commercial last night by VoteVets.org, the League of Conservation Voters, the Sierra Club, and SEIU who are all lobbying for clean energy climate legislation. While I recommend that nonprofits capitalize on opportunities to link their activities to what’s in the news, I don’t think this particular “cleaning wildlife covered by oil”…
I was going to wait until Tuesday to tell you about our new e-clinic for July, but what the heck. If you are at work today, you deserve a little bonus! (For those of you outside the U.S., this Sunday is Independence Day, which means most of America is slacking off today and Monday.) July…
Here’s a new question from Melinda Pearce at NCGives (read about our partnership here): How do you connect online and offline communities? from Kivi Leroux Miller on Vimeo. At the NC Tech4Good conference last week, we learned that North Carolina is second only to Texas for the total number of people living in rural communities,…
Tomorrow, Tuesday, June 29 at 1:00 p.m. Eastern (10:00 a.m. Pacific), I’m doing a free webinar in Network for Good’s Nonprofit 911 series. Our topic is “Survival Tips for Nonprofit Communicators.” Register now. Here’s how Network for Good is describing the session: You can take this job . . . and love it? Nonprofit marketing…
I’m working on my fall schedule and I’m wondering when I should next offer some webinars and e-clinics on marketing planning. Will you take this quick poll and let me know when you are most likely to write your 2011 nonprofit marketing plan? (Here is the link if you don’t see the poll live.) QuestionsView…
A minute ago, I introduced you to a new partnership with NCGives, where we will all hopefully learn a lot more about running a communications department of one for a small nonprofit, through the experiences of Melinda Pearce, NCGives’ communications director. One of the challenges that Melinda is facing right now is how to use…
Today I’m introducing a new series of posts on this blog that over the next several months will take you behind-the-scenes and into the marketing and communications decision-making of a small nonprofit called NCGives. NCGives, with just three full-time staff, works statewide in North Carolina to redefine the way we think about philanthropy. Philanthropy is…
Nancy Schwartz and I have been talking about doing this for what seems like years now, and this October it’s finally happening. We are offering a joint one-day, in-person workshop on creating a marketing plan for your nonprofit. If you are a nonprofit communications or development staff member, hands-on board member, or executive director who…
At Noon Eastern today (9:00 a.m. Pacific), I’ll be answering your questions live during a Chronicle of Philanthropy chat on “Smart Ways to Make a Small Marketing Budget Go Far.” It’s part of my Virtual Book Tour. You’ll be able to review the transcript even if you can’t make the chat live. Watch later today…
You know they have to be short. But what else makes a good nonprofit Twitter or Facebook update? As with everything we say and do, we need to start by asking, “What’s the goal?” Or more specifically, what do you want the reaction to be when your tweet or update is read? I think this boils…
Is your marketing plan for 2010 . . . dancing around in pieces in your head? scattered across who-knows-how-many post-it notes and scraps of paper? shot to heck, because what you thought would happen so far this year didn’t? hopelessly unrealistic? non-existent? I’m going to show staff at 20 nonprofits how to take control of…
