I’m working on my fall schedule and I’m wondering when I should next offer some webinars and e-clinics on marketing planning. Will you take this quick poll and let me know when you are most likely to write your 2011 nonprofit marketing plan? (Here is the link if you don’t see the poll live.) QuestionsView…
A minute ago, I introduced you to a new partnership with NCGives, where we will all hopefully learn a lot more about running a communications department of one for a small nonprofit, through the experiences of Melinda Pearce, NCGives’ communications director. One of the challenges that Melinda is facing right now is how to use…
Today I’m introducing a new series of posts on this blog that over the next several months will take you behind-the-scenes and into the marketing and communications decision-making of a small nonprofit called NCGives. NCGives, with just three full-time staff, works statewide in North Carolina to redefine the way we think about philanthropy. Philanthropy is…
Nancy Schwartz and I have been talking about doing this for what seems like years now, and this October it’s finally happening. We are offering a joint one-day, in-person workshop on creating a marketing plan for your nonprofit. If you are a nonprofit communications or development staff member, hands-on board member, or executive director who…
At Noon Eastern today (9:00 a.m. Pacific), I’ll be answering your questions live during a Chronicle of Philanthropy chat on “Smart Ways to Make a Small Marketing Budget Go Far.” It’s part of my Virtual Book Tour. You’ll be able to review the transcript even if you can’t make the chat live. Watch later today…
You know they have to be short. But what else makes a good nonprofit Twitter or Facebook update? As with everything we say and do, we need to start by asking, “What’s the goal?” Or more specifically, what do you want the reaction to be when your tweet or update is read? I think this boils…
Is your marketing plan for 2010 . . . dancing around in pieces in your head? scattered across who-knows-how-many post-it notes and scraps of paper? shot to heck, because what you thought would happen so far this year didn’t? hopelessly unrealistic? non-existent? I’m going to show staff at 20 nonprofits how to take control of…
The release of my new book, The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, is finally less than a month away! To celebrate, we are hosting two book parties and you are invited. We’ll have eats, drinks, and books for sale. Both locations do have limited capacity, so please…
On Wednesday, May 19, 2010, Nancy Schwartz of GettingAttention.org, who I turn to for all things nonprofit branding, messaging and taglines, will be our guest expert for a special Q & A Coaching Call for Nonprofit Marketing Guide All-Access Pass Holders. Nancy will offer some tips on making your messages more memorable and will then…
Happy Friday! And Happy Mother’s Day to all of you Moms out there. I’m personally looking forward to French Toast in bed Sunday morning . . . but until then, let’s share some Mixed Links! Two Studies on Generations and Giving The Next Generation of American Giving: A Study on the Contrasting Charitable Habits of…
During last week’s webinar on Creating a Social Media Policy for Your Nonprofit, we used the Policy Tool for Social Media to create a rough draft of a policy. The online interview in the tool includes 12 questions, and I asked the 30 or so webinar participants to pick the answers via GoToWebinar polling. What…
Jeff Brooks at Future Fundraising Now is hosting the next Nonprofit Blog Carnival with an April Fool’s theme, so I decided to share with you those times during my week when I am most likely to think, “This is a joke, right?” This happens several times a week, as I review the email that comes…
