Why You Must Work with Network for Good and How to Follow Up with Donors

Yesterday in “10 Donations. 3 Thank-Yous. 7 Failures to Communicate,” I shared the results of my recent giving experiment, where only 3 out of 10 national nonprofits acknowledged my gift with a thank-you. These results mimic last year’s, and in the comments on last year’s post, a few people suggested that the fact that the…

More Proof That Storytelling and Gratitude Pay Off

I’ve been working as a volunteer board member with Positive Wellness Alliance (PWA), a small nonprofit that serves low-income people with HIV/AIDS, to incorporate more storytelling and more gratitude into their donor communications. If you’ve been reading this blog for long, you know how strongly I believe in both storytelling and thank-yous as powerful nonprofit…

Ensure Your E-News is Read – Not Dead – on Arrival

I just wrapped up an hour-long teleconference for Network for Good’s Nonprofit 911 series titled “Ensuring Your E-Newsletters are Read – Not Dead – On Arrival This Year.” The focus of the call was on creating a newsletter strategy that really provides value for your readers. I created two new pages at Nonprofit Marketing Guide…

Integrating Your Website, Email Newsletter and Social Media Sites

Tomorrow I’m presenting a brand new webinar on How to Integrate Your Website, Email Newsletter, and Social Media Sites. It was the #1 requested topic in last fall’s survey of what you wanted to see on the weekly webinar series schedule. I have to admit, it’s a rather ambitious topic for one hour. I’m in…

A New Coaching Program for Freelance Writers Serving Nonprofits

This blog is all about helping small nonprofits and one-person marketing departments communicate as effectively as possible with their supporters. Sometimes the best way to do that is to outsource your content creation to a professional freelance writer. The problem is that there really aren’t all that many writers who specialize in producing the kind…

Sanity Saver: Organize What You’ll Need Again and Again

On Tuesday, January 12, I’m hosting an interactive conference call on “Nonprofit Marketing: Doing It Yourself Without Doing Yourself In.” It’s a new training based on a section in my upcoming book that’s written especially for all of you who are one-person communications departments or executive directors do it all on your own. I’ll share…