Does This Oil Spill Metaphor Work for You?

I saw this nonprofit advocacy commercial last night by VoteVets.org, the League of Conservation Voters, the Sierra Club, and SEIU who are all lobbying for clean energy climate legislation. While I recommend that nonprofits capitalize on opportunities to link their activities to what’s in the news, I don’t think this particular “cleaning wildlife covered by oil”…

Join Me at the Online Marketing Spa

I was going to wait until Tuesday to tell you about our new e-clinic for July, but what the heck. If you are at work today, you deserve a little bonus! (For those of you outside the U.S., this Sunday is Independence Day, which means most of America is slacking off today and Monday.) July…

What Does a Board Communications Committee Do?

A minute ago, I introduced you to a new partnership with NCGives, where we will all hopefully learn a lot more about running a communications department of one for a small nonprofit, through the experiences of Melinda Pearce, NCGives’ communications director. One of the challenges that Melinda is facing right now is how to use…

Write Your Marketing Plan in a Day with Nancy and Me

Nancy Schwartz and I have been talking about doing this for what seems like years now, and this October it’s finally happening. We are offering a joint one-day, in-person workshop on creating a marketing plan for your nonprofit. If you are a nonprofit communications or development staff member, hands-on board member, or executive director who…

Smart Ways to Make a Small Marketing Budget Go Far

At Noon Eastern today (9:00 a.m. Pacific), I’ll be answering your questions live during a Chronicle of Philanthropy chat on “Smart Ways to Make a Small Marketing Budget Go Far.” It’s part of my Virtual Book Tour. You’ll be able to review the transcript even if you can’t make the chat live. Watch later today…

Tips for Writing Facebook and Twitter Updates

You know they have to be short. But what else makes a good nonprofit Twitter or Facebook update? As with everything we say and do, we need to start by asking, “What’s the goal?” Or more specifically, what do you want the reaction to be when your tweet or update is read? I think this boils…