What’s Your Nonprofit’s Soundtrack?

A couple of weeks ago, I noticed Beth Ann Spiegel’s status update on Facebook: “Beth Ann Spiegel needs your help finding hip songs (rock/alternative/punk/indie/folk/bluegrass/reggae, etc) related to disability/ability, respect, achievement, dignity, friendship, etc. –basically a soundtrack for The Arc of Atlantic County — to play on Stockton’s radio station…we’ll be on 91.7 WLFR talking about…

ROI of Listening: 17 Things to Do with What You Hear

If you’ve already started incorporating social media into your communications strategy and have done any research on it at all, you’ve come across the advice to LISTEN FIRST. What you are less likely to have found in your research is a practical list of what you can actually do with all of this new-found knowledge…

How to Make Your Print Marketing More Affordable

Print newsletters have been the default communications tactic for nonprofits forever.  Even though I now believe the default should be an e-newsletter, and we are seeing more and more nonprofits drop their print newsletters in favor of email,  print still remains an important tactic for many organizations. If you decide that sending a print newsletter…

Your Favorite Time-Saving Tips for Nonprofit Communicators?

I’m devoting a chapter in the upcoming “Nonprofit Marketing Guide” book  (available Spring 2010) to time.  One of my 10 realities of nonprofit marketing is that it takes more time than money to do it well. This particular chapter is only about half-written, so please help me finish it! What are some of your favorite…

10 Marketing Realities Nonprofits Need to Accept to Succeed

As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass.  As I was writing various chapters on both strategy and tactics, I realized that I was making choices about what to include and what to leave out…

Nonprofit Blog Carnival, Other Cool Links for You, and a Question

I need your advice on a question about this blog, which I’ve posted at the end, but first the good stuff . . . Heather Carpenter at Nonprofit Leadership 601 has posted the current edition of the Nonprofit Blog Carnival on nonprofit leadership issues. Check it out for posts on how nonprofit organizations are dealing…

Do You Need More Personality in Your Marketing Mix?

Next Thursday, Jocelyn Harmon will be presenting a new webinar for us called Your Nonprofit’s Face: Adding Personality to Your Marketing Mix . I asked Jocelyn to give us a little preview with a guest post. Here’s Jocelyn . . . Nonprofits have mixed feelings about marketing, branding and personality.On the one hand, we know…

The First 100 Hours – Turning Media Spikes into Fundraising Leads

On Tuesday, August 4, Alia McKee of Sea Change Strategies and Kevin Gottesman of Gott Advertising will present a webinar for us called Beyond Viral: Building Your Email List through Paid Marketing. If you are wondering how the leading nonprofits in U.S. expand to their email prospect lists to hundreds of thousands of people, Alia and…

A Content Creation Strategy for Nonprofits: The Webinar Slides

Yesterday I taught a webinar called “Content Creation Strategies for Nonprofits: Making the Most of Your Writing, Photos, and More.”  More than 650 people registered from 46 U.S. states and 22 other countries. (Pass this on to your nonprofit friends in Alaska, Delaware, Mississippi and South Dakota – we missed them!) Nonprofits are clearly very interested…

Getting the Personal – Professional Mix Right in Social Media

It’s a debate that anyone using social media these days is having: How much personal information do I share when I’m using social media for work, and how much work information do my personal friends care to know? What are reasonable expectations for a nonprofit to have about what staff members will say online? Should…

Market or Promote Your Cause on Social Media? Yes, You Can!

The conventional wisdom these days seems to be that nonprofit organizations should not use social media for marketing, communications, promotion or anything like that. Instead, the CW goes, social media is only for listening and learning (call it market research and professional development if you actually want it to survive your work planning process). Ironically,…

Nonprofit Blogs: 5 Reasons You Do & Don’t Need One

Thursday’s Webinar: Blogging for Nonprofits: Tips, Traps and Tales July 9, 2009 1:00 p.m. Eastern (10:00 a.m. Pacific) Get the details and register Missed It? Watch the recording when you get an All-Access Pass. Does your nonprofit need a blog? That depends on your overall communications strategy. But to help you think through this question,…