On Wednesday, Thom Clark, co-founder and president of Community Media Workshop, will present “How to Be an Effective Spokesperson for Your Nonprofit” during our weekly webinar series. I asked Thom to present this training because spokesperson skills are incredibly helpful to all nonprofit communicators, whether you are personally speaking with the media or not. Are you…
Nearly 400 people voted on the topic for our next Nonprofit Marketing Guide free webinar, and 61% of you picked “Content Creation Strategies: Making the Most of Your Writing, Photos, and More.” So that’s what we are offering on July 23 at 1:00 p.m. ET (10:00 a.m. PT). Register now – 249 people already have!…
One our All-Access Pass holders, Lane Phalen, a board member and PR committee chair for a local humane society called TAILS, recently submitted this question about what you say in an annual report when you are running a deficit: “TAILS was founded ten years ago and we haven’t done an annual report at all yet. Because we…
Here’s a tasty mix of links that I think you’ll find interesting or helpful as you build support for your good cause . . . Happy Friday! The next edition of the Nonprofit Blog Carnival (founded by yours truly) is coming up and the theme is nonprofit technology. Here’s how to submit your blog post…
I hear great stories all the time from nonprofit staff who are using their All-Access Passes to Nonprofit Marketing Guide’s webinar series to get more support for their good causes and to develop their own careers. Here are stories from three people who are relatively new to the nonprofit sector . . . “A group…
I’m always talking about the power of storytelling in nonprofit marketing, and a lot of those stories end up taking the form of personal profiles of donors, clients, volunteers and other supporters and partners. Problem is that many of them are just plain awful. I see bad profiles falling into four categories: 1. Tedious Bio…
Update (6/2/09, 1:15 p.m. ET) — Only 15 Summer Passes left! From right now until they are gone, I’m offering a special Summer All-Access Pass to Nonprofit Marketing Guide. You’ll get all the same stuff that you’d get with the regular All-Access Pass for less money (23% less to be exact). You can attend live…
During yesterday’s webinar on “Successful Nonprofit Websites: How to Make Your Website Work for You,” I asked participants to rank their own websites on 8 of the 10 criteria we discussed. About 30 people participated, mostly from small nonprofits, producing some interesting results from their own evaluations of their websites. 56% said that their website…
My favorite session at last week’s Nonprofit Technology Conference was “This is Iron Chef . . . Battle Nonprofit.” Three teams made up of consultants from four different agencies (Beaconfire Consulting, Forum One Communications, Free Range Studios, and Firefly Partners) got together on a Sunday for a strategy and design competition. Their challenge was to…
When we talk about fundraising through social media (and we had many of these conversations at 09NTC this week), the discussion always turns to how we should go about converting into long-term donors those friends of friends – people who gave to the cause because a friend of theirs and an existing supporter of ours…
Yesterday I attended a workshop organized by one of my favorite bloggers (and NTC roomie) Nancy Schwartz on how you deal with branding issues for your organization within social media. The panel featured Danielle Brigida, National Wildlife Federation; Felicia Carr, National Parks Conservation Association; and Wendy Harman, American Red Cross. Nancy created a wonderful guide…
I attended “The Seven Things Everyone Wants: What Freud and Buddha Understood (and We’re Forgetting) about Online Outreach” this morning with two of my favorite big brains in nonprofit marketing: Katya Andresen of Network for Good and Mark Rovner of Sea Change Strategies. Here is the PDF of their slides. A few points that stood…
