I hear great stories all the time from nonprofit staff who are using their All-Access Passes to Nonprofit Marketing Guide’s webinar series to get more support for their good causes and to develop their own careers. Here are stories from three people who are relatively new to the nonprofit sector . . . “A group…
I’m always talking about the power of storytelling in nonprofit marketing, and a lot of those stories end up taking the form of personal profiles of donors, clients, volunteers and other supporters and partners. Problem is that many of them are just plain awful. I see bad profiles falling into four categories: 1. Tedious Bio…
Update (6/2/09, 1:15 p.m. ET) — Only 15 Summer Passes left! From right now until they are gone, I’m offering a special Summer All-Access Pass to Nonprofit Marketing Guide. You’ll get all the same stuff that you’d get with the regular All-Access Pass for less money (23% less to be exact). You can attend live…
During yesterday’s webinar on “Successful Nonprofit Websites: How to Make Your Website Work for You,” I asked participants to rank their own websites on 8 of the 10 criteria we discussed. About 30 people participated, mostly from small nonprofits, producing some interesting results from their own evaluations of their websites. 56% said that their website…
My favorite session at last week’s Nonprofit Technology Conference was “This is Iron Chef . . . Battle Nonprofit.” Three teams made up of consultants from four different agencies (Beaconfire Consulting, Forum One Communications, Free Range Studios, and Firefly Partners) got together on a Sunday for a strategy and design competition. Their challenge was to…
When we talk about fundraising through social media (and we had many of these conversations at 09NTC this week), the discussion always turns to how we should go about converting into long-term donors those friends of friends – people who gave to the cause because a friend of theirs and an existing supporter of ours…
Yesterday I attended a workshop organized by one of my favorite bloggers (and NTC roomie) Nancy Schwartz on how you deal with branding issues for your organization within social media. The panel featured Danielle Brigida, National Wildlife Federation; Felicia Carr, National Parks Conservation Association; and Wendy Harman, American Red Cross. Nancy created a wonderful guide…
I attended “The Seven Things Everyone Wants: What Freud and Buddha Understood (and We’re Forgetting) about Online Outreach” this morning with two of my favorite big brains in nonprofit marketing: Katya Andresen of Network for Good and Mark Rovner of Sea Change Strategies. Here is the PDF of their slides. A few points that stood…
I’m off to San Francisco tomorrow morning to attend NTEN’s Nonprofit Technology Conference. I’ll be live blogging throughout the event, right here and on the conference pages. That means when I’m live, you’ll see my notes as I add them and you can also submit questions and comments to me that I can add to…
It’s official . . . I’m writing a nonprofit marketing how-to book to be published by Jossey-Bass in Spring 2010. It will be the book version of what I’ve been doing for the last several years for clients, on this blog, and through the webinar series: giving you real-world advice on how to get more…
I included a shorter version of the following article in my Nonprofit Marketing Tips email newsletter that went out earlier today. The newsletter goes out a few times per month. Subscribe by visiting the Nonprofit Marketing Guide home page, in the left sidebar, under the blue bar. I see three trends that mean your nonprofit’s…
I turned 40 this week and as part of the ongoing celebration, I am raising $500 for Positive Wellness Alliance through my online network. I want to give a BIG THANKS to those who have contributed so far: Via the Facebook Birthday Cause App for a total of $345: Alnisa Allgood Nancy Schwartz Jono Smith…
