It’s a debate that anyone using social media these days is having: How much personal information do I share when I’m using social media for work, and how much work information do my personal friends care to know? What are reasonable expectations for a nonprofit to have about what staff members will say online? Should…
The conventional wisdom these days seems to be that nonprofit organizations should not use social media for marketing, communications, promotion or anything like that. Instead, the CW goes, social media is only for listening and learning (call it market research and professional development if you actually want it to survive your work planning process). Ironically,…
Thursday’s Webinar: Blogging for Nonprofits: Tips, Traps and Tales July 9, 2009 1:00 p.m. Eastern (10:00 a.m. Pacific) Get the details and register Missed It? Watch the recording when you get an All-Access Pass. Does your nonprofit need a blog? That depends on your overall communications strategy. But to help you think through this question,…
I’ve received several questions about the Twitter tools I use, so here are my five favorites. Yes, to use Twitter as efficiently as possible, you actually need to do more than what Twitter.com offers! 1. TweetDeck or Seesmic Desktop These tools let you put people you follow into groups, which is essential once you start following…
As I’ve mentioned before, I am writing the book version of Nonprofit Marketing Guide this summer, which will be published in Spring 2010 by Jossey-Bass, and I want to put your story in the book! Right now, I’m most interested in “before and after” stories. Tell me how things used to be, what you did…
On Wednesday, Thom Clark, co-founder and president of Community Media Workshop, will present “How to Be an Effective Spokesperson for Your Nonprofit” during our weekly webinar series. I asked Thom to present this training because spokesperson skills are incredibly helpful to all nonprofit communicators, whether you are personally speaking with the media or not. Are you…
Nearly 400 people voted on the topic for our next Nonprofit Marketing Guide free webinar, and 61% of you picked “Content Creation Strategies: Making the Most of Your Writing, Photos, and More.” So that’s what we are offering on July 23 at 1:00 p.m. ET (10:00 a.m. PT). Register now – 249 people already have!…
One our All-Access Pass holders, Lane Phalen, a board member and PR committee chair for a local humane society called TAILS, recently submitted this question about what you say in an annual report when you are running a deficit: “TAILS was founded ten years ago and we haven’t done an annual report at all yet. Because we…
Here’s a tasty mix of links that I think you’ll find interesting or helpful as you build support for your good cause . . . Happy Friday! The next edition of the Nonprofit Blog Carnival (founded by yours truly) is coming up and the theme is nonprofit technology. Here’s how to submit your blog post…
I hear great stories all the time from nonprofit staff who are using their All-Access Passes to Nonprofit Marketing Guide’s webinar series to get more support for their good causes and to develop their own careers. Here are stories from three people who are relatively new to the nonprofit sector . . . “A group…
I’m always talking about the power of storytelling in nonprofit marketing, and a lot of those stories end up taking the form of personal profiles of donors, clients, volunteers and other supporters and partners. Problem is that many of them are just plain awful. I see bad profiles falling into four categories: 1. Tedious Bio…
Update (6/2/09, 1:15 p.m. ET) — Only 15 Summer Passes left! From right now until they are gone, I’m offering a special Summer All-Access Pass to Nonprofit Marketing Guide. You’ll get all the same stuff that you’d get with the regular All-Access Pass for less money (23% less to be exact). You can attend live…
