My Five Favorite Twitter Tools

I’ve received several questions about the Twitter tools I use, so here are my five favorites. Yes, to use Twitter as efficiently as possible, you actually need to do more than what Twitter.com offers! 1. TweetDeck or Seesmic Desktop These tools let you put people you follow into groups, which is essential once you start following…

Why You Need Spokesperson Training – Get It This Wednesday

On Wednesday, Thom Clark, co-founder and president of Community Media Workshop, will present “How to Be an Effective Spokesperson for Your Nonprofit” during our weekly webinar series. I asked Thom to present this training because spokesperson skills are incredibly helpful to all nonprofit communicators, whether you are personally speaking with the media or not. Are you…

New to the Nonprofit World: Success Stories from All-Access Pass Holders

I hear great stories all the time from nonprofit staff who are using their All-Access Passes to Nonprofit Marketing Guide’s webinar series to get more support for their good causes and to develop their own careers.  Here are stories from three people who are relatively new to the nonprofit sector . . . “A group…

Where are the Problem Spots on Your Website’s Home Page?

During yesterday’s webinar on “Successful Nonprofit Websites: How to Make Your Website Work for You,” I asked participants to rank their own websites on 8 of the 10 criteria we discussed. About 30 people participated, mostly from small nonprofits, producing some interesting results from their own evaluations of their websites. 56% said that their website…

Online Marketing Strategy & Website Makeover – Example from #09NTC

My favorite session at last week’s Nonprofit Technology Conference was “This is Iron Chef . . .  Battle Nonprofit.” Three teams made up of consultants from four different agencies (Beaconfire Consulting, Forum One Communications, Free Range Studios, and Firefly Partners) got together on a Sunday for a strategy and design competition. Their challenge was to…

When Trying to Fundraise from Friends of Friends is a Complete Waste of Time

When we talk about fundraising through social media (and we had many of these conversations at 09NTC this week), the discussion always turns to how we should go about converting into long-term donors those friends of friends  –  people who gave to the cause because a friend of theirs and an existing supporter of ours…