Going from a Print Newsletter to Email: What to Leave Behind

It seems like every nonprofit I’ve talked to in the last few months is either dropping their print newsletter entirely or carefully considering ways to cut back on the expense of publishing it (e.g. publishing fewer pages or printing fewer copies). If you are considering moving from print to email, I recommend starting from scratch…

End-of-Year and Annual Appeal Letters – Join Us Friday

During this Friday’s edition of Magic Keys Radio (December 5, 2008, 1:00 p.m. ET), Claire Meyerhoff, Gail Perry, and I will be talking about those fundraising letters and emails everyone sends out in December. If you aren’t planning to send an appeal this month, you really need to. Make the time. Network for Good processes…

Writing Supporter Profiles: Some Interviewing Tips

Nonprofits use personal profiles (aka personality profiles) all the time. You’ll often find them under headings like Volunteer Spotlight, Friends of (Your Issue), and Meet the Board.  Nonprofits also use profiles as one form of storytelling to put a specific human face on their programs, accomplishments, needs, and advocacy positions. Every good profile starts with…

Freebies! Webinar on Thursday, Magic Keys Radio on Friday

You can get some good free advice from me and a couple of other smart nonprofit marketing gals this week. Free webinar on social media listening, Thursday, November 13. Register now. On Thursday, November 13 at Noon Eastern (9:00 a.m. Pacific), I’m hosting a free half-hour webinar with Lindy Dreyer called “What’s the Buzz? Find…