Photo by psd on Flickr Thanksgiving is still two weeks away, but I have so many people to thank this year that I want to get started now. At the top of the list are all of you who read this blog and participate in Nonprofit Marketing Guide’s webinar series. You make it possible for…
You can get some good free advice from me and a couple of other smart nonprofit marketing gals this week. Free webinar on social media listening, Thursday, November 13. Register now. On Thursday, November 13 at Noon Eastern (9:00 a.m. Pacific), I’m hosting a free half-hour webinar with Lindy Dreyer called “What’s the Buzz? Find…
Maybe not, if you believe what Jakob Nielsen says about writing styles for print versus the web. Neilsen (whose Alertbox e-newsletter is a must-read) writes: In print, you can spice up linear narrative with anecdotes and individual examples that support a storytelling approach to exposition. On the Web, such content often feels like filler; it…
Photo by mattlogelin on Flickr I received this question via email this week: Our organization has gone through a huge transition in the last year. We are in a new neighborhood, with a new, beautiful building, new development staff (like myself, hired for the first-time by the organization) and a new, more sophisticated look –…
Free webinar on social media listening, Thursday, November 13. Register now. I’m offering a free webinar next week for fans of this blog: What’s the Buzz? Find Out Who’s Talking about Your Org and Issues Online Thursday, November 13, 2008 12:00 – 12:30 PM Eastern (9:00 a.m. Pacific) Registration required, but it’s free! If a…
Photo by Tanya Ryno on Flickr UPDATE: I’ve added two new articles to this post at the bottom. In my various online marketing trainings this year, I’ve been saying that within six months, somebody from the Obama campaign will write a book about how they used texting and social media to build the campaign…
Michelle Murrain at Zen and the Art of Nonprofit Technology has posted the latest edition of the Carnival of Nonprofit Consultants, where she asked how the economy is changing the way we all work in the nonprofit sector. Read her post. On the same topic, you might also be interested in these takes on the…
It’s only Wednesday, but the bod says it feels like Friday, so let’s have a little Mixed Links Happy Hour, shall we? The Nonprofit CEO’s Manifesto by Sasha Dichter is making the rounds. Read it if you haven’t yet, in its original form or on Seth Godin’s blog. It’s a nice B-12 shot for those…
Photo by raptortheangel on Flickr I did two private webinars today, both on online marketing basics for nonprofits. This morning’s webinar was hosted by the National Association of Child Care Resource & Referral Agencies and this afternoon’s was hosted by the Friedman Foundation for Educational Choice. This morning, the group was gathered in person at…
This Wednesday’s Webinar: Blogging for Nonprofits: Tips, Traps and Tales October 29, 2008 1:00 p.m. Eastern (10:00 a.m. Pacific) Get the details and register Let’s assume for a minute that your nonprofit should write a blog in the first place (more on that question some other time). What kind of blog should you write? You’ll…
We chant it together in my in-person nonprofit marketing trainings: “There is no such thing as the general public. There is no such thing as the general public.” If you are spending time and money trying to reach the general public with your nonprofit’s message, you are wasting it. All of it. OK, maybe just…
I was at the annual conference of the North Carolina Center for Nonprofits late last week. Here are a few things I learned there. 1. Nonprofits are very excited about Web 2.0, but also completely freaked out by the idea of people saying bad things about them online. I tweeted (used Twitter) from the conference,…
