Last night’s episode of The Office, where Jim, Pam, and the other Dunder-Mifflin staff battled it out over how to spend the end-of-year budget surplus brought me back to my days working at both the U.S. Environmental Protection Agency and at a small nonprofit that relied primarily on foundation funding. It really was true: if…
During this Friday’s edition of Magic Keys Radio (December 5, 2008, 1:00 p.m. ET), Claire Meyerhoff, Gail Perry, and I will be talking about those fundraising letters and emails everyone sends out in December. If you aren’t planning to send an appeal this month, you really need to. Make the time. Network for Good processes…
This week I’m asking for your help in crafting the schedule for the Nonprofit Marketing Guide Weekly Webinar Series in 2009. The results of this survey will determine what goes on the schedule, who I recruit as guest speakers, etc. Take the survey now. Seventy-five nonprofits have completed the survey this week and here are…
Nonprofits use personal profiles (aka personality profiles) all the time. You’ll often find them under headings like Volunteer Spotlight, Friends of (Your Issue), and Meet the Board. Nonprofits also use profiles as one form of storytelling to put a specific human face on their programs, accomplishments, needs, and advocacy positions. Every good profile starts with…
. . . me decide what should go on the 2009 Weekly Webinar Series schedule. Complete the quick survey now. Photo by FutureShape on Flickr I’m working on the weekly webinar series schedule for next year and need to know what’s most important to you! Please take this quick survey and let me know which…
Photo by psd on Flickr Thanksgiving is still two weeks away, but I have so many people to thank this year that I want to get started now. At the top of the list are all of you who read this blog and participate in Nonprofit Marketing Guide’s webinar series. You make it possible for…
You can get some good free advice from me and a couple of other smart nonprofit marketing gals this week. Free webinar on social media listening, Thursday, November 13. Register now. On Thursday, November 13 at Noon Eastern (9:00 a.m. Pacific), I’m hosting a free half-hour webinar with Lindy Dreyer called “What’s the Buzz? Find…
Maybe not, if you believe what Jakob Nielsen says about writing styles for print versus the web. Neilsen (whose Alertbox e-newsletter is a must-read) writes: In print, you can spice up linear narrative with anecdotes and individual examples that support a storytelling approach to exposition. On the Web, such content often feels like filler; it…
Photo by mattlogelin on Flickr I received this question via email this week: Our organization has gone through a huge transition in the last year. We are in a new neighborhood, with a new, beautiful building, new development staff (like myself, hired for the first-time by the organization) and a new, more sophisticated look –…
Free webinar on social media listening, Thursday, November 13. Register now. I’m offering a free webinar next week for fans of this blog: What’s the Buzz? Find Out Who’s Talking about Your Org and Issues Online Thursday, November 13, 2008 12:00 – 12:30 PM Eastern (9:00 a.m. Pacific) Registration required, but it’s free! If a…
Photo by Tanya Ryno on Flickr UPDATE: I’ve added two new articles to this post at the bottom. In my various online marketing trainings this year, I’ve been saying that within six months, somebody from the Obama campaign will write a book about how they used texting and social media to build the campaign…
Michelle Murrain at Zen and the Art of Nonprofit Technology has posted the latest edition of the Carnival of Nonprofit Consultants, where she asked how the economy is changing the way we all work in the nonprofit sector. Read her post. On the same topic, you might also be interested in these takes on the…
