Writing Supporter Profiles: Some Interviewing Tips

Nonprofits use personal profiles (aka personality profiles) all the time. You’ll often find them under headings like Volunteer Spotlight, Friends of (Your Issue), and Meet the Board.  Nonprofits also use profiles as one form of storytelling to put a specific human face on their programs, accomplishments, needs, and advocacy positions. Every good profile starts with…

Freebies! Webinar on Thursday, Magic Keys Radio on Friday

You can get some good free advice from me and a couple of other smart nonprofit marketing gals this week. Free webinar on social media listening, Thursday, November 13. Register now. On Thursday, November 13 at Noon Eastern (9:00 a.m. Pacific), I’m hosting a free half-hour webinar with Lindy Dreyer called “What’s the Buzz? Find…

Can Storytelling and Good Online Writing Mix?

Maybe not, if you believe what Jakob Nielsen says about writing styles for print versus the web. Neilsen (whose Alertbox e-newsletter is a must-read) writes: In print, you can spice up linear narrative with anecdotes and individual examples that support a storytelling approach to exposition. On the Web, such content often feels like filler; it…

Just How Much Branding Can One Nonprofit Take?

Photo by mattlogelin on Flickr I received this question via email this week: Our organization has gone through a huge transition in the last year. We are in a new neighborhood, with a new, beautiful building, new development staff (like myself, hired for the first-time by the organization) and a new, more sophisticated look –…

Are You Listening to the Buzz About You? Learn How

Free webinar on social media listening, Thursday, November 13. Register now. I’m offering a free webinar next week for fans of this blog: What’s the Buzz? Find Out Who’s Talking about Your Org and Issues Online Thursday, November 13, 2008 12:00 – 12:30 PM Eastern (9:00 a.m. Pacific) Registration required, but it’s free! If a…

What Can Nonprofit Marketers Learn from the Election?

       Photo by Tanya Ryno on Flickr UPDATE: I’ve added two new articles to this post at the bottom. In my various online marketing trainings this year, I’ve been saying that within six months, somebody from the Obama campaign will write a book about how they used texting and social media to build the campaign…

Private Webinars for Your Association or Foundation

Photo by raptortheangel on Flickr I did two private webinars today, both on online marketing basics for nonprofits. This morning’s webinar was hosted by the National Association of Child Care Resource & Referral Agencies and this afternoon’s was hosted by the Friedman Foundation for Educational Choice. This morning, the group was gathered in person at…

What Type of Blog Should Your Nonprofit Write?

This Wednesday’s Webinar: Blogging for Nonprofits: Tips, Traps and Tales October 29, 2008 1:00 p.m. Eastern (10:00 a.m. Pacific) Get the details and register Let’s assume for a minute that your nonprofit should write a blog in the first place (more on that question some other time). What kind of blog should you write? You’ll…