Just How Much Branding Can One Nonprofit Take?

Photo by mattlogelin on Flickr I received this question via email this week: Our organization has gone through a huge transition in the last year. We are in a new neighborhood, with a new, beautiful building, new development staff (like myself, hired for the first-time by the organization) and a new, more sophisticated look –…

Are You Listening to the Buzz About You? Learn How

Free webinar on social media listening, Thursday, November 13. Register now. I’m offering a free webinar next week for fans of this blog: What’s the Buzz? Find Out Who’s Talking about Your Org and Issues Online Thursday, November 13, 2008 12:00 – 12:30 PM Eastern (9:00 a.m. Pacific) Registration required, but it’s free! If a…

What Can Nonprofit Marketers Learn from the Election?

       Photo by Tanya Ryno on Flickr UPDATE: I’ve added two new articles to this post at the bottom. In my various online marketing trainings this year, I’ve been saying that within six months, somebody from the Obama campaign will write a book about how they used texting and social media to build the campaign…

Private Webinars for Your Association or Foundation

Photo by raptortheangel on Flickr I did two private webinars today, both on online marketing basics for nonprofits. This morning’s webinar was hosted by the National Association of Child Care Resource & Referral Agencies and this afternoon’s was hosted by the Friedman Foundation for Educational Choice. This morning, the group was gathered in person at…

What Type of Blog Should Your Nonprofit Write?

This Wednesday’s Webinar: Blogging for Nonprofits: Tips, Traps and Tales October 29, 2008 1:00 p.m. Eastern (10:00 a.m. Pacific) Get the details and register Let’s assume for a minute that your nonprofit should write a blog in the first place (more on that question some other time). What kind of blog should you write? You’ll…

Who’s Your Target Audience? Please Not the General Public!

We chant it together in my in-person nonprofit marketing trainings: “There is no such thing as the general public. There is no such thing as the general public.” If you are spending time and money trying to reach the general public with your nonprofit’s message, you are wasting it. All of it. OK, maybe just…

What I Learned about Nonprofits at the NC Conference

I was at the annual conference of the North Carolina Center for Nonprofits late last week. Here are a few things I learned there. 1. Nonprofits are very excited about Web 2.0, but also completely freaked out by the idea of people saying bad things about them online. I tweeted (used Twitter) from the conference,…

Video Annual Reports: Tips for Nonprofits Who Want to Try It

Photo by the_toe_stubber on Flickr Some might argue that annual reports are dead, but I say that they are simply undergoing a transformation, much like the rest of the publications that nonprofits use for advocacy, education, and fundraising. All print publications, including annual reports, are being reevaluated as online and multimedia tools become much more…