Special Olympics Blows It with Tropic Thunder Boycott

UPDATE 8/20/08: The Chronicle of Philanthropy picked up this post. Please feel free to comment here or there, but do participate in the conversation! I’ll respond to comments in both places. ~ Kivi Advocates for the intellectually disabled, led by Special Olympics, are boycotting the movie Tropic Thunder because of the use of the word…

Make Your Website About Visitors, Not About You

The biggest mistake that a nonprofit can make with its website is to use it as an old-fashioned brochure, where you immediately hit the visitor with your long, jargon-filled mission statement, right at the top or smack in the middle of the home page, followed by bulleted lists of “projects” or “services.” Why is this…

If Social Networking Isn’t Marketing, Why Bother?

Photo by kevindooley on Flickr The nonprofit blogerati have been weighing in lately about how nonprofits are bad, bad, bad for looking at social networking as a way to market their organizations. And “communications” seems to have become a dirty word too. Here are a few samples: Online Social Networks are Not Mailing Lists by…