If Social Networking Isn’t Marketing, Why Bother?

Photo by kevindooley on Flickr The nonprofit blogerati have been weighing in lately about how nonprofits are bad, bad, bad for looking at social networking as a way to market their organizations. And “communications” seems to have become a dirty word too. Here are a few samples: Online Social Networks are Not Mailing Lists by…

Notes on “Building Your Online Presence on a Tight Budget”

“Conversation in the Clouds” by Swamibu on Flickr The Chronicle of Philanthropy hosted a live chat earlier this week with Beth Kanter (Beth’s Blog) and Jonathon Coleman (The Nature Conservancy) called “Building Your Online Presence on a Tight Budget.” Beth and Jonathon are two of my favorite social media experts, so I took a few…

Stand Out with Thank You Notes, Part II

Yesterday I wrote about how you can use thank you notes to set yourself apart from the competition, because lots of nonprofits (1) don’t do thank you notes at all, (2) don’t do them very well, or (3) overlook easy opportunities to touch their donors’ hearts. Here’s another story for you about the power of…

Stand Out: Write a Decent Thank You Note

After many years of living in the San Francisco Bay Area and Washington DC, my husband and I moved back to his hometown of Lexington, North Carolina in 2001. Living in a small town in rural county has given me an entirely new appreciation for the complexities involved in nonprofit management, fundraising, and marketing. We…

Is Web 2.0 Software You Buy from Microsoft?

And Other “Stupid” Questions You Were Too Afraid to Ask! Photo by B Tal on Flickr The “Be the Media” project led by the Nonprofit Technology Network and Beth Kanter starts today. The project will ultimately be the “go-to” spot for people who are both learning and teaching about the use of social media in…

Measure Your Marketing in More Than Dollars

Several nonprofit friends have forward me Daniel Gross’s column on the “Coming Charity Crisis” which appears in both Newsweek and Slate. Yes, it’s likely that charitable giving will drop because of the recession. If you think it’s already hard to raise money for your cause, it may feel even harder before it gets easier again.…

Quick and Dirty Marketing Strategies in Action

During last week’s webinar on “How to Write a Quick and Dirty Marketing Strategy”, I worked through the three most important questions with three volunteers, while all of the other participants chatted in their suggestions too. Those three questions are 1) What you you trying to do — specifically, what are trying to get someone…

How Nonprofits Can Use Slideshare.net

My recent presentation on “Message & Media: Marketing for Small Community-Based Nonprofits” is featured on the homepage of Slideshare.net today. It’s the same presentation that I shared with you in a post on Monday. I’ve been meaning to talk a little bit about the value of Slideshare to nonprofit communicators, so this is a good…

Writing a “Quick and Dirty” Marketing Strategy

Every time you launch a new campaign or implement a new program, I am sure you give yourself ample time to sit down and think through the very best marketing strategies and communications tactics. I have no doubt that you have ample funding to do market research, to hire the most creative talent, to always…

Who Has the Best Nonprofit Tagline? You Decide.

Nancy Schwartz at Getting Attention wants your votes on the best nonprofit taglines for her first-ever Getting Attention Nonprofit Tagline Awards. The tagline finalists you’ll see in the poll have been carefully culled from the more than 1,050 taglines submitted to the recent Getting Attention Tagline Survey. While they may all be good, let’s decide…

How to Build Your Nonprofit’s Email List

12 Easy Ways to Build Your Nonprofit’s Email List List churn — the drops in your list size as people change email addresses without telling you or unsubscribe from your list — is inevitable. Many nonprofits lose 20-30% of their lists each year to this natural turn-over. How can you combat the churn and keep…