Photo by Tanya Ryno on Flickr UPDATE: I’ve added two new articles to this post at the bottom. In my various online marketing trainings this year, I’ve been saying that within six months, somebody from the Obama campaign will write a book about how they used texting and social media to build the campaign…
Michelle Murrain at Zen and the Art of Nonprofit Technology has posted the latest edition of the Carnival of Nonprofit Consultants, where she asked how the economy is changing the way we all work in the nonprofit sector. Read her post. On the same topic, you might also be interested in these takes on the…
It’s only Wednesday, but the bod says it feels like Friday, so let’s have a little Mixed Links Happy Hour, shall we? The Nonprofit CEO’s Manifesto by Sasha Dichter is making the rounds. Read it if you haven’t yet, in its original form or on Seth Godin’s blog. It’s a nice B-12 shot for those…
Photo by raptortheangel on Flickr I did two private webinars today, both on online marketing basics for nonprofits. This morning’s webinar was hosted by the National Association of Child Care Resource & Referral Agencies and this afternoon’s was hosted by the Friedman Foundation for Educational Choice. This morning, the group was gathered in person at…
This Wednesday’s Webinar: Blogging for Nonprofits: Tips, Traps and Tales October 29, 2008 1:00 p.m. Eastern (10:00 a.m. Pacific) Get the details and register Let’s assume for a minute that your nonprofit should write a blog in the first place (more on that question some other time). What kind of blog should you write? You’ll…
We chant it together in my in-person nonprofit marketing trainings: “There is no such thing as the general public. There is no such thing as the general public.” If you are spending time and money trying to reach the general public with your nonprofit’s message, you are wasting it. All of it. OK, maybe just…
I was at the annual conference of the North Carolina Center for Nonprofits late last week. Here are a few things I learned there. 1. Nonprofits are very excited about Web 2.0, but also completely freaked out by the idea of people saying bad things about them online. I tweeted (used Twitter) from the conference,…
Photo by the_toe_stubber on Flickr Some might argue that annual reports are dead, but I say that they are simply undergoing a transformation, much like the rest of the publications that nonprofits use for advocacy, education, and fundraising. All print publications, including annual reports, are being reevaluated as online and multimedia tools become much more…
Your nonprofit does amazing work everyday. Unfortunately, you sometimes get so wrapped up in your work that you forget how to talk about it in ways that everyone else can understand! Sound familiar? Here are 10 signs that your writing may have tipped over to the dark side. 1. You are cutting and pasting grant…
Below you’ll find a TGIF blogging cocktail of links I think you’ll find helpful and interesting, but first a few quick reminders . . . The Nonprofit Tagline Challenge is still on! Send me your taglines for my safe-sex fundraiser and you could win free webinar passes. Details here. Please give $10 to help stop…
Photo by celebdu on Flickr Calling all of you wonderfully creative, zany, clever, and even snarky nonprofit communicators! Now is your chance to put to work what you’ve learned from Nancy Schwartz’s Nonprofit Tagline Report on a real fundraising campaign. And you can go wild because it’s not something your boss has to approve. And…
Here’s a quick update on what I’ve been working on the last week or so . . . Online Marketing Workshops I’m being asked to speak a lot lately on various elements of online marketing for nonprofits. Last week, I presented two workshops to museums, historical sites, and other arts organizations in Charlotte, NC. The…
