During last week’s webinar on “How to Write a Quick and Dirty Marketing Strategy”, I worked through the three most important questions with three volunteers, while all of the other participants chatted in their suggestions too. Those three questions are 1) What you you trying to do — specifically, what are trying to get someone…
My recent presentation on “Message & Media: Marketing for Small Community-Based Nonprofits” is featured on the homepage of Slideshare.net today. It’s the same presentation that I shared with you in a post on Monday. I’ve been meaning to talk a little bit about the value of Slideshare to nonprofit communicators, so this is a good…
I taught a marketing workshop on “message and media” for our local United Way agencies here in Davidson County, North Carolina about a week ago (the slides are below). Since I had an op-ed column due for our local paper the same day, and no real topic in mind, I decided to ask the nonprofits…
Every time you launch a new campaign or implement a new program, I am sure you give yourself ample time to sit down and think through the very best marketing strategies and communications tactics. I have no doubt that you have ample funding to do market research, to hire the most creative talent, to always…
Nancy Schwartz at Getting Attention wants your votes on the best nonprofit taglines for her first-ever Getting Attention Nonprofit Tagline Awards. The tagline finalists you’ll see in the poll have been carefully culled from the more than 1,050 taglines submitted to the recent Getting Attention Tagline Survey. While they may all be good, let’s decide…
12 Easy Ways to Build Your Nonprofit’s Email List List churn — the drops in your list size as people change email addresses without telling you or unsubscribe from your list — is inevitable. Many nonprofits lose 20-30% of their lists each year to this natural turn-over. How can you combat the churn and keep…
Last Friday, I had the pleasure of speaking at the National Capital Gift Planning Council’s Annual “Planned Giving Days” conference in Washington DC. Planned giving refers to philanthropy in estate planning, like leaving money to a charity in your will or setting up a charitable gift annuity. My friend Rob Blizard, who was coordinating the…
This week’s Carnival of Nonprofit Consultants is up at Giving in a Digital World. The theme is online fundraising and you’ll find posts on optimizing your website to raise more money, as well as using email and social networking more effectively. Thanks to Bryan for another great edition of the Carnival! My apologies for posting…
My “blog about this” folder overfloweth with great stuff to share with you. Here are a few of the more recent items: The Chronicle of Philanthropy did an online chat Q&A with Seth Godin yesterday. As to be expected, he didn’t disappoint. My favorite quote: “Obsessing about the basics is far more effective than managing…
Update: This afternoon I answered several nonprofit marketing questions on my blog during live “office hours.” You can click on the box below to see the transcript. (If you reading this post in email or in a reader, you’ll probably need to click over to the blog to see the chat transcript.)
See how several bloggers complete this sentence in this week’s Carnival of Nonprofit Consultants, hosted by Rosetta Thurman at Perspectives from the Pipeline. Next week the Carnival flies over to London, where Bryan Miller will host at Giving in a Digital World. Bryan is looking for posts with insights, tips and tricks for online fundraising.…
I’ll be answering your nonprofit marketing/communications questions live here on the blog tomorrow, Tuesday 5/20/08 at 2:00 p.m. ET. Simply visit the blog homepage and you’ll see the live chat going on. You’ll be able to type in your questions and I’ll answer as many as I can.
