Our good friends Antionette Kerr and Peter Panepento have been working together to bring you a brand new book – Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today’s World. The book will serve as your guide to successfully working with reporters, editors, and opinion makers and also prepare you for crises such as…
Here’s what’s happening at Nonprofit Marketing Guide this month: On the Blog: Antionette Kerr will talk about Confrontation versus Conversations on the 5th. Peter Panepento will be back on the 26th. Kivi will talk about building a positive culture of communications at your nonprofit throughout the month. I usually publish our Day in the Life of a…
Good Friday to you all! Won’t you join me for the best articles, posts, tips, and more from around the world of marketing and fundraising? It’s time for Mixed Links… ENDS TOMORROW! In honor of Kivi’s birthday tomorrow we are having an All-Access Pass Flash Sale. You can save $200 on our Annual All-Access Pass…
FOR BLOG AND NEWSLETTER READERS ONLY! It’s Kivi’s birthday Saturday, March 31st and to help her celebrate, we are inviting YOU to join our amazing All-Access Pass Holder community (and save $200). For the next 3 days (Thursday, Friday, and Saturday), you can save $200 off our Annual All-Access Training Pass when you use promo…
We recently started working with a healthcare nonprofit that wanted to take a fresh approach to its communications and marketing content. The nonprofit had seen attendance at its community events slip over the past two years — and its fundraising revenues had declined. After a quick review of its website, marketing materials, and social-media accounts,…
On this afternoon’s #NPCOMM Chat Live on Facebook, I talked about how nonprofit communications staff need to set boundaries. You can check out the replay here. Here’s a quick outline of what I discussed . . . 1. Define the Boundary Before you can set boundaries, you need to know your own limits. When are you feeling…
As you’re winding down your week, join me for the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… Missed the CALM not BUSY webinar? Kivi is presenting it for PRSA’s Nonprofit Section on March 29 and you can attend free, even if you aren’t a member.…
I’m working on a new two-part webinar series for late April on building an organizational culture that supports your communications work. I’d love to hear what questions or challenges you are facing in the comments. Or you can email me directly. I’m using a basic definition of culture: The shared assumptions, values, beliefs, attitudes, and…
Good day, good friends! It’s time for the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… If your emails aren’t being delivered, check out Landing Your Emails – Expert Email Deliverability Tips. Jeff Bullas breaks down Why Facebook Has a Big Problem. Feel like you’re from…
I decided to go all in with Google for my productivity apps this year, getting everything into some combination of Inbox by Gmail, Google Calendar, and Google Keep. While I loved playing with Asana and Trello and Remember the Milk over the years, I never fully adopted them the way I have my Google apps.…
Communications directors are in the perfect place to lead inclusive conversations–but let’s be honest–it’s not always easy. My colleague, Kim Pevia, is an expert in this field and she often calls inclusive conversations “crunchy.” I’ve dubbed it “challenging” or “messy,” but the image of the “crunch” resonated. “You know the moment when it happens, you feel…
Sometimes in the nonprofit world, we get consumed with the specific details of online fundraising, advocacy and education for our causes and forget about the bigger trends at play. Let’s take a quick look at three really big trends that will affect everything you do online, including fundraising. Think about all the pieces in the…
