Writing a “Quick and Dirty” Marketing Strategy

Every time you launch a new campaign or implement a new program, I am sure you give yourself ample time to sit down and think through the very best marketing strategies and communications tactics. I have no doubt that you have ample funding to do market research, to hire the most creative talent, to always…

Who Has the Best Nonprofit Tagline? You Decide.

Nancy Schwartz at Getting Attention wants your votes on the best nonprofit taglines for her first-ever Getting Attention Nonprofit Tagline Awards. The tagline finalists you’ll see in the poll have been carefully culled from the more than 1,050 taglines submitted to the recent Getting Attention Tagline Survey. While they may all be good, let’s decide…

How to Build Your Nonprofit’s Email List

12 Easy Ways to Build Your Nonprofit’s Email List List churn — the drops in your list size as people change email addresses without telling you or unsubscribe from your list — is inevitable. Many nonprofits lose 20-30% of their lists each year to this natural turn-over. How can you combat the churn and keep…

Applying the Hot Marketing Trends to Your Newsletters

Last Friday, I had the pleasure of speaking at the National Capital Gift Planning Council’s Annual “Planned Giving Days” conference in Washington DC. Planned giving refers to philanthropy in estate planning, like leaving money to a charity in your will or setting up a charitable gift annuity. My friend Rob Blizard, who was coordinating the…

Mixed Links: More Nonprofit Marketing Tips for You

My “blog about this” folder overfloweth with great stuff to share with you. Here are a few of the more recent items: The Chronicle of Philanthropy did an online chat Q&A with Seth Godin yesterday. As to be expected, he didn’t disappoint. My favorite quote: “Obsessing about the basics is far more effective than managing…

It Would Be Easier to Work in Nonprofits If . . .

See how several bloggers complete this sentence in this week’s Carnival of Nonprofit Consultants, hosted by Rosetta Thurman at Perspectives from the Pipeline. Next week the Carnival flies over to London, where Bryan Miller will host at Giving in a Digital World. Bryan is looking for posts with insights, tips and tricks for online fundraising.…

Dozen Nonprofit Marketing Webinar Recordings Now Online

Photo by RaeA If you’ve been waiting for me to make the recordings from the Nonprofit Marketing Guide webinar series available, wait no more. The following titles are now all available when you purchase an All-Access Pass. For $97, you’ll get to view all of these webinars and any I add in the next twelve…

Nonprofit Marketing Tip: Be Nice. It Pays Off.

A couple of weeks ago, I spoke at a conference in Nashville for Neighborhood Networks, a HUD program that supports nonprofits who run technology centers in and around public housing projects. The session was on nonprofit marketing, and I gave my talk on nonprofit website basics. On the panel with me was David Zermeno, executive…