By Guest Blogger Claire “Voyant†Meyerhoff On Monday, I gave you my new acronym for getting press coverage — the Triple Ps: Precise Perfect Placement. I explained how I was going to put it to the test this week for a Mother’s Day event. So here’s my casual Friday update. Like I said, I did…
Earlier today I emailed my Nonprofit Marketing Tips newsletter out to subscribers. It’s a free e-newsletter that I send 2-3 times per month, usually with at least two full-length articles and several shorter blurbs. While there is some overlap in topics, the articles in the e-newsletter usually do not appear on the blog and vice-versa.…
By Guest Blogger Claire “Voyant” Meyerhoff Fanfare please. “Ladies and Gentleman, Claire Meyerhoff and Nonprofit Marketing Guide present a new acronym . . .” PPP The Three P’s of Pitching will help your nonprofit get better coverage! It will solve all your public relations problems! It will build strong bones twelve different ways! Nine out…
Volunteering is a significant part of the identity of Generation Y – people in their 20s – because they grew up doing it. Service learning has been fully integrated into many high schools and college-bound teens know that admissions officers love community service. Volunteering is so well ingrained in the Gen Y culture that a…
Lots of studies of interest to nonprofit marketers have been published lately . . . Sea Change Strategies and Convio have released a new report on the “wired wealthy” — people who are giving big online. Get the full report here or read a nice summary on Katya’s blog. Only 40% of these donors thought…
Sometime very soon, I am going to launch an experiment where I donate to 20-30 nonprofits that I currently have no contact with and then see what kind of communications I get back from them over time. I’d like your help in shaping this project. I’m especially interested in the frequency and content of the…
I’m going to be speaking at the following events. If you’ll be there, please be sure to introduce yourself. I would love to meet some of my blog readers in person! I’ll also be making several of these presentations available on Slideshare, so stay tuned. This Friday, April 25 Neighborhoods Networks Regional Workshop in Nashville,…
Several people have unsubscribed from this blog recently citing “too many updates” — all of them were receiving the feed via email. If you are getting the email version, but aren’t happy with the amount of email it’s creating in your inbox, please consider changing your subscription from email to an RSS reader. RSS readers…
Answer readers’ questions. Google is the most popular site on the web because people are searching for answers to the questions they have. The ubiquitous “FAQ” page is so popular on websites because it directly answers those questions. There’s an important lesson here: Your website content should be focused on the needs and interests of…
New donors, volunteers and other potential supporters have questions that they want answered before taking the next step with your organization. These five simple but universal questions that people will have about your organization are best answered not with statistics or wonky program statements, but with stories. Your website is the perfect place to answer…
Wednesday, April 16 has been declared Blog Reader Appreciation Day — thanks to Michele Martin for letting me know. In celebration, I am going to give away one free Annual All-Access Pass to a blog reader. This pass entitles you to attend every webinar I host for a full year, along with free access to…
By Guest Blogger Claire “Voyant” Meyerhoff In the old days, before the Internet and even fax machines, the Press Release (aka News Release) was Queen of P.R. All over the country, Newsroom Assistants earning $4/hour sorted mail, opened envelopes, unfolded press releases and stacked them in neat piles. For many of these bottom-of-the-totem polers, it…
