Five Questions Nonprofits Should Answer With Stories

New donors, volunteers and other potential supporters have questions that they want answered before taking the next step with your organization. These five simple but universal questions that people will have about your organization are best answered not with statistics or wonky program statements, but with stories. Your website is the perfect place to answer…

The Training You Want Most – And the Free Pass Winners

Thanks to everyone who took the survey on which topics should be on the nonprofit marketing weekly webinar series schedule for this summer. Staff at more than 130 nonprofits voted and here are the top five webinar titles (schedule and registration pages coming soon): – Must-Have Features for Nonprofit Websites – How to Increase Traffic…

Folks Not Get What You Do? Look at Your Brand

How many of these situations sound familiar to you? People call your nonprofit all the time asking for assistance on issues you don’t really work on, because they are confusing your organization with another one in town. You don’t have an “elevator speech” because it’s just too hard to explain what it is you do…

Inspiring People You Care About @ Carnival

This week’s Carnival of Nonprofit Consultants is live at Sea Change Strategies, with some pleasantly surprising responses to Mark’s question about how nonprofits can inspire their audiences. A definite must-read this week. Next week, for April 7, the Carnival returns home here to Nonprofit Communications. It’s early spring here in North Carolina. Yellow bells and…

Five-Step Strategy to Market Your Nonprofit Online

The days when your nonprofit could get away with not having an online marketing strategy are over. Even the smallest or most locally based organizations are expected to use email and have some kind of website (or at a minimum, a web page on another organization’s umbrella site). And most nonprofits should be doing much,…