The days when your nonprofit could get away with not having an online marketing strategy are over. Even the smallest or most locally based organizations are expected to use email and have some kind of website (or at a minimum, a web page on another organization’s umbrella site). And most nonprofits should be doing much,…
Dannette Sharpley is the executive director of the Black Family Land Trust. As a single staff person, it’s tough for Dannette to reach out to her constituents across the Southeast, many of whom don’t regularly use the Internet. Click on the link to hear Dannette talk about her situation. Have ideas for ways to reach…
I asked John Bell of the Conservation Trust for North Carolina for his top tip for a new communications or development director. Click the links to hear what he said, and leave a comment with your own top tips. Mobile post sent by kivilm using Utterz. Replies. mp3
I’m at the Southeast Land Trust Conference in the beautiful Blue Ridge Mountains in Montreat, NC. I’m speaking on online marketing for nonprofits tomorrow (Thursday) and recorded some interviews with people at the opening party tonight using my cell phone and Utterz.com. You’ll need to click on the links to hear the audio. Listen to…
Nancy Schwartz has posted this week’s edition of the Carnival of Nonprofit Consultants on how you can more fully involve your base of supporters in your organization. She’s highlighted several great examples of how nonprofits are doing just that through a variety of means, including several creative campaigns that you should consider borrowing and remaking…
I need your help deciding the topics for this summer’s weekly webinar series at Nonprofit Marketing Guide.com. Please take this 3-minute survey where you’ll quickly rank your interest in several topics on a scale of 1-5. I guarantee that the top five topics will be on the webinar schedule this summer. Here are the top…
You’ve decided that the benefits of emailing your newsletter to your supporters outweigh the costs and you are ready to make the transition from print to email. Here are seven tips to help you do it right. 1. Don’t try the short-cuts. Sending a PDF of your print newsletter out as an attachment to an…
Sam Davidson is hosting this week’s Carnival of Nonprofit Consultants with a green theme for St. Patrick’s Day. You’ll find posts on how nonprofits can save both kinds of green: money and the environment. Next week the Carnival heads over to Getting Attention with Nancy Schwartz.
If you were starting from scratch, how would you spend an annual budget of just $1,000 to market your nonprofit online? Let’s say you have a computer with the basic Microsoft Office package and you have a high-speed Internet connection. But that’s it. Here’s how I would spend the money. Let me know how you…
. . . if they don’t see themselves in them. I just read this interesting article by Tom Neveril called “Consumers Ignore Ads that Don’t Tell Their Stories” in Advertising Age. The first part of the article talks about some market research for a new beverage targeted at surfers and then analyzes what happened with…
By Guest Blogger Claire Voyant If you’re a later baby boomer, maybe you remember “The Archies†singing their animated hearts out during the Saturday morning cartoons. “Sugar, Sugar . . . ah, honey, honey. You are my candy girl . . . †Now that you’re a grown-up, working in the wonderful world of nonprofits,…
Rob Blizard A good friend of mine, Rob Blizard, has written an interesting article (pdf) for the Planned Giving Today newsletter on the effectiveness of online tactics like web pages and email in marketing planned giving to nonprofit donors. If you aren’t hip to the development lingo, planned giving refers to gifts often associated with…
