Folks Not Get What You Do? Look at Your Brand

How many of these situations sound familiar to you? People call your nonprofit all the time asking for assistance on issues you don’t really work on, because they are confusing your organization with another one in town. You don’t have an “elevator speech” because it’s just too hard to explain what it is you do…

Inspiring People You Care About @ Carnival

This week’s Carnival of Nonprofit Consultants is live at Sea Change Strategies, with some pleasantly surprising responses to Mark’s question about how nonprofits can inspire their audiences. A definite must-read this week. Next week, for April 7, the Carnival returns home here to Nonprofit Communications. It’s early spring here in North Carolina. Yellow bells and…

Five-Step Strategy to Market Your Nonprofit Online

The days when your nonprofit could get away with not having an online marketing strategy are over. Even the smallest or most locally based organizations are expected to use email and have some kind of website (or at a minimum, a web page on another organization’s umbrella site). And most nonprofits should be doing much,…

Carnival: Pull Your Base into Your Organization

Nancy Schwartz has posted this week’s edition of the Carnival of Nonprofit Consultants on how you can more fully involve your base of supporters in your organization. She’s highlighted several great examples of how nonprofits are doing just that through a variety of means, including several creative campaigns that you should consider borrowing and remaking…