Several people have unsubscribed from this blog recently citing “too many updates” — all of them were receiving the feed via email. If you are getting the email version, but aren’t happy with the amount of email it’s creating in your inbox, please consider changing your subscription from email to an RSS reader. RSS readers…
Answer readers’ questions. Google is the most popular site on the web because people are searching for answers to the questions they have. The ubiquitous “FAQ” page is so popular on websites because it directly answers those questions. There’s an important lesson here: Your website content should be focused on the needs and interests of…
New donors, volunteers and other potential supporters have questions that they want answered before taking the next step with your organization. These five simple but universal questions that people will have about your organization are best answered not with statistics or wonky program statements, but with stories. Your website is the perfect place to answer…
Wednesday, April 16 has been declared Blog Reader Appreciation Day — thanks to Michele Martin for letting me know. In celebration, I am going to give away one free Annual All-Access Pass to a blog reader. This pass entitles you to attend every webinar I host for a full year, along with free access to…
By Guest Blogger Claire “Voyant” Meyerhoff In the old days, before the Internet and even fax machines, the Press Release (aka News Release) was Queen of P.R. All over the country, Newsroom Assistants earning $4/hour sorted mail, opened envelopes, unfolded press releases and stacked them in neat piles. For many of these bottom-of-the-totem polers, it…
Michelle Murrain at Zen and the Art of Nonprofit Tech has posted this week’s edition of the Carnival of Nonprofit Consultants. It’s a really interesting mix this week ranging from the economy and ethics to cause-related marketing and Twitter. Check it out here. Next week, the Carnival will be hosted by Jason Dick at A…
Thanks to everyone who took the survey on which topics should be on the nonprofit marketing weekly webinar series schedule for this summer. Staff at more than 130 nonprofits voted and here are the top five webinar titles (schedule and registration pages coming soon): – Must-Have Features for Nonprofit Websites – How to Increase Traffic…
I’m hosting this week’s edition of the Carnival of Nonprofit Consultants, and I asked what people in the nonprofit sector were looking forward to (spring always puts me in that kind of mood). Here’s what some of your colleagues are eagerly anticipating . . . Social Butterfly is looking forward to lots in life, the…
How many of these situations sound familiar to you? People call your nonprofit all the time asking for assistance on issues you don’t really work on, because they are confusing your organization with another one in town. You don’t have an “elevator speech” because it’s just too hard to explain what it is you do…
This week’s Carnival of Nonprofit Consultants is live at Sea Change Strategies, with some pleasantly surprising responses to Mark’s question about how nonprofits can inspire their audiences. A definite must-read this week. Next week, for April 7, the Carnival returns home here to Nonprofit Communications. It’s early spring here in North Carolina. Yellow bells and…
The days when your nonprofit could get away with not having an online marketing strategy are over. Even the smallest or most locally based organizations are expected to use email and have some kind of website (or at a minimum, a web page on another organization’s umbrella site). And most nonprofits should be doing much,…
Dannette Sharpley is the executive director of the Black Family Land Trust. As a single staff person, it’s tough for Dannette to reach out to her constituents across the Southeast, many of whom don’t regularly use the Internet. Click on the link to hear Dannette talk about her situation. Have ideas for ways to reach…
