What’s Better? Short or Long Nonprofit Annual Report?

I recently asked this question in a different way on the Nonprofit section of LinkedIn Answers. The sum advice from all the responses was this: Keep it short. Focus on accomplishments. Thank your supporters. My annual reports e-book tells you everything you need to know to write a traditional nonprofit annual report, whether it’s 8…

Nonprofit SEO Tip: Don’t Sweat the Keyword Meta Tag

As you know, I’m hosting a webinar this week with search engine optimization (SEO) expert David Westbrook. It’s going to be full of great tips on how to do your keyword research and search engine optimization, which is really essential if you expect your website to produce new supporters. David will speak in plain English,…

Dealing with Critics on Facebook – My Advice

Beth Kanter has a great fictional example on her blog today about a nonprofit called “Seagulls Global Internship International” that works with students. Those students have turned against the nonprofit by creating a Facebook group to criticize the new organizational logo. Beth asks, what would you do if you were the social networking manager? Would…

Getting Google & Your Nonprofit Website on Speaking Terms

Next Thursday’s Nonprofit Marketing Guide webinar is on keywords and search engine optimization (SEO) for nonprofits and will feature guest speaker David Westbrook, an SEO expert with lots of nonprofit experience. If you just crinkled your nose and said, “Huh?” or if you are your office’s accidental techie and default webmaster, this webinar is for…

Quick Tips for Better Nonprofit Email Newsletters

I’ve posted a new article called 10 Surprisingly Easy and Startlingly Effective Ways to Improve Your Nonprofit E-Newsletter on NonprofitMarketingGuide.com. I used the article as the speaking notes for my presentation today on Network for Good’s Nonprofit 911 call on “bringing your e-newsletter from snoring to soaring.”  You can listen to the free recording after…