Beth Kanter has a great fictional example on her blog today about a nonprofit called “Seagulls Global Internship International” that works with students. Those students have turned against the nonprofit by creating a Facebook group to criticize the new organizational logo. Beth asks, what would you do if you were the social networking manager? Would…
Next Thursday’s Nonprofit Marketing Guide webinar is on keywords and search engine optimization (SEO) for nonprofits and will feature guest speaker David Westbrook, an SEO expert with lots of nonprofit experience. If you just crinkled your nose and said, “Huh?” or if you are your office’s accidental techie and default webmaster, this webinar is for…
I’m working on a new webinar for later this spring currently titled “Nonprofit Writing Sucks – How to Write Like the Smart, Passionate Human Being You Are Instead of the Wonky, Dead-Inside Droid You Sound Like Now. ” Yes, I agree, the title needs some work, but you get the gist. I’ve been collecting examples…
Please welcome Claire Meyerhoff — a new guest blogger here at Nonprofit Communications. Claire (whose last name is actually Meyerhoff) sees things others don’t! ~ Kivi _____________ By Guest Blogger Claire Voyant Here I am, Claire Voyant, . . . and I see a trend, people! Actually, it’s Kivi who sees things clearly by highlighting…
I’ve posted a new article called 10 Surprisingly Easy and Startlingly Effective Ways to Improve Your Nonprofit E-Newsletter on NonprofitMarketingGuide.com. I used the article as the speaking notes for my presentation today on Network for Good’s Nonprofit 911 call on “bringing your e-newsletter from snoring to soaring.” You can listen to the free recording after…
Last week I said that the call to action is the most important part of a nonprofit brochure. Yesterday, in my Nonprofit Marketing Tips e-newsletter (sign up here in the left sidebar) I sent out an article that explains how to write a good call to action for a brochure. That article is now available…
This week’s Carnival of Nonprofit Consultants is up at Perspectives from the Pipeline. Rosetta asked bloggers to share their one big idea for making the nonprofit sector better. See what people said here. Next week the Carnival moves to Donor Power Blog, with host Jeff Brooks on March 3. In honor of it (finally) being…
NOT your mission statement. NOT your description of activities. NOT your photographs. The most important part of a nonprofit brochure is your call to action. Once you’ve answered my questions about your organization and inspired me to take the next step, what do I do? Whom do I call (don’t just give me a phone…
Here are the best online resources (advice, how-tos, etc.) I’ve found to date on nonprofit storytelling. I’ll post nonprofit examples later. From Andy Goodman Andy has some fabulous advice on how nonprofits can use storytelling. — Watch Andy’s webinar for ReadyTalk on “Storytelling: Your Most Powerful Communications Tool” or a video of a keynote address…
I finally got my social networking act together and invite you to follow, connect with, and be-friend me online. You’ll find links to my profiles on Twitter, LinkedIn and Facebook in my blog sidebar and here in this post. Twitter lets you keep up with what I’m doing throughout the day. If you aren’t familiar…
Here are a few posts from various blogs I read that I think you’ll find interesting and helpful. Fundraising If you are writing fundraising copy without a clue, Donor Power Blog has a nice, short, doable list of seven steps to a relevant fundraising offer. Katya Andresen at Nonprofit Marketing Blog wants to help you…
Most nights I watch the NBC Nightly News and last night I saw two stories with interesting nonprofit marketing angles. They provide two great examples of how to create story hooks that are so enticing that the media simply can’t pass them up. Lesson #1: If your point isn’t quite compelling enough, it’s OK to…
