Dealing with Critics on Facebook – My Advice

Beth Kanter has a great fictional example on her blog today about a nonprofit called “Seagulls Global Internship International” that works with students. Those students have turned against the nonprofit by creating a Facebook group to criticize the new organizational logo. Beth asks, what would you do if you were the social networking manager? Would…

Getting Google & Your Nonprofit Website on Speaking Terms

Next Thursday’s Nonprofit Marketing Guide webinar is on keywords and search engine optimization (SEO) for nonprofits and will feature guest speaker David Westbrook, an SEO expert with lots of nonprofit experience. If you just crinkled your nose and said, “Huh?” or if you are your office’s accidental techie and default webmaster, this webinar is for…

Quick Tips for Better Nonprofit Email Newsletters

I’ve posted a new article called 10 Surprisingly Easy and Startlingly Effective Ways to Improve Your Nonprofit E-Newsletter on NonprofitMarketingGuide.com. I used the article as the speaking notes for my presentation today on Network for Good’s Nonprofit 911 call on “bringing your e-newsletter from snoring to soaring.”  You can listen to the free recording after…

Nonprofit Storytelling Resources I’ve Found Online

Here are the best online resources (advice, how-tos, etc.) I’ve found to date on nonprofit storytelling. I’ll post nonprofit examples later. From Andy Goodman Andy has some fabulous advice on how nonprofits can use storytelling. — Watch Andy’s webinar for ReadyTalk on “Storytelling: Your Most Powerful Communications Tool” or a video of a keynote address…

Social Networking: Where You Can Find Me Online

I finally got my social networking act together and invite you to follow, connect with, and be-friend me online. You’ll find links to my profiles on Twitter, LinkedIn and Facebook in my blog sidebar and here in this post. Twitter lets you keep up with what I’m doing throughout the day. If you aren’t familiar…

Two Great Nonprofit Marketing Lessons on NBC Nightly News

Most nights I watch the NBC Nightly News and last night I saw two stories with interesting nonprofit marketing angles. They provide two great examples of how to create story hooks that are so enticing that the media simply can’t pass them up. Lesson #1: If your point isn’t quite compelling enough, it’s OK to…