Communications & Marketing Best Practices for Nonprofits

The North Carolina Center for Nonprofits (one of the leading state nonprofit associations) has just published Principles and Practices for Nonprofit Excellence: A Self-Help Tool for Organizational Effectiveness. Several other state associations have similar guides for their members. You’ll find several communications and marketing best practices included in the NC guide and most others: —…

How to Republish an RSS Feed Without Stealing Content (Pt.2)

Yesterday I replied to the arguments made by people who want to reprint blog posts or RSS feeds in full, often without proper credit. Let me be clear: I have no problem with others excerpting or discussing my posts – I wholeheartedly encourage that. That’s part of the natural beauty of the blogosphere. My problem…

How to Republish an RSS Feed Without Stealing Content (Pt.1)

An article from this blog was recently reprinted in an email newsletter and on a website without my permission and without a link back to this blog. The same thing has happened recently to a handful of blogging colleagues. Is that fair use or content theft? When and how is it OK to reprint information…

Are You Numbing or Inspiring Potential Supporters?

Are the copy and images in your nonprofit marketing materials drugging readers into ignoring you and your issue entirely? It’s a process called narcotization. Here’s how it works. People were shown pictures of gum disease. One group saw photos of a mouth just a little rotten. The second saw photos of moderately rotten gums. The…