Communications & Marketing Best Practices for Nonprofits

The North Carolina Center for Nonprofits (one of the leading state nonprofit associations) has just published Principles and Practices for Nonprofit Excellence: A Self-Help Tool for Organizational Effectiveness. Several other state associations have similar guides for their members. You’ll find several communications and marketing best practices included in the NC guide and most others: —…

How to Republish an RSS Feed Without Stealing Content (Pt.2)

Yesterday I replied to the arguments made by people who want to reprint blog posts or RSS feeds in full, often without proper credit. Let me be clear: I have no problem with others excerpting or discussing my posts – I wholeheartedly encourage that. That’s part of the natural beauty of the blogosphere. My problem…

How to Republish an RSS Feed Without Stealing Content (Pt.1)

An article from this blog was recently reprinted in an email newsletter and on a website without my permission and without a link back to this blog. The same thing has happened recently to a handful of blogging colleagues. Is that fair use or content theft? When and how is it OK to reprint information…

Nonprofit How To’s @ This Week’s Carnival

Here is this week’s Carnival of Nonprofit Consultants, albeit a few days late (my business trip was busier than expected-sorry). It’s all about nonprofit how-to’s this week. Sit back, click around, and learn how to do something new! Cool People Care explains how to tell your story to generation Y. Cause-Related Marketing shows how to…

Fundraising Carnival Up; How-To’s Coming Next Week

Jeff Brooks at Donor Power Blog has posted this week’s edition of the Carnival of Nonprofit Consultants. He asked what’s good or bad about fundraising and got some interesting perspectives. Next week, the Carnival comes back home here to Nonprofit Communications and it will be a “How To” edition. If you want to contribute, write…

Are You Numbing or Inspiring Potential Supporters?

Are the copy and images in your nonprofit marketing materials drugging readers into ignoring you and your issue entirely? It’s a process called narcotization. Here’s how it works. People were shown pictures of gum disease. One group saw photos of a mouth just a little rotten. The second saw photos of moderately rotten gums. The…

Why I Don’t Write Grant Applications or Direct Appeals

Jeff Brooks at Donor Power Blog is looking for posts on what’s good or bad about fundraising for next week’s Carnival of Nonprofit Consultants. Here’s what’s bad about fundraising from my perspective as a nonprofit marketing and communications consultant. These are the three reasons that I nearly always turn down requests to write grant applications…

Can You Be Mainstream and Edgy at the Same Time?

I really enjoyed Marc Sirkin’s recent post on the differences between “radical attention hogs” and “platform players,” which he presents as a take of the difference between causes and organizations. He argues that as a nonprofit becomes more established, it will naturally lose its edge. I agree that this path is true for most organizations,…