How Nonprofits Can Use Video – This Week’s Carnival

Nancy Schwartz at Getting Attention has posted another stellar edition of the Carnival of Nonprofit Consultants, this time on how nonprofits can use online video to strengthen their marketing impact. It’s loaded with great examples, how-tos, and pitfalls — a must-read for anyone considering how to use video to promote a nonprofit cause. Next week…

10 Ways to Use Storytelling in Your Nonprofit

Storytelling is all the rage in the marketing world these days, because it works. Examples are everywhere in commercial advertising. Samuel Adams commercials feature real employees and customers talking about beer. Those Geico commercials (not the ones with the gecko or the cavemen) feature customers and celebrities telling real stories. The UPS ad executive at…

My Favorite Tool for Online Photo Galleries

I’ve played around with lots of different photo galleries, both free and for a fee, for both clients and for my personal blog, where I keep my far-flung family happy with lots of kid photos. I’ve decided that I like Shozam the best (formerly Web Gallery Wizard) and here’s why. It gives me complete control…

New E-Book on Writing Annual Reports – Save $5

I’ve just released my new e-book, “How to Write a Nonprofit Annual Report” and am offering you, my blog readers, a $5 off coupon, if you download the e-book by August 31, 2007. Here is the coupon code you’ll need: 329855 The e-book is compilation of practically everything I have written to date on nonprofit…

Nonprofit Marketing: Pick the Right Tool

Jeff at Donor Power Blog asks, “Just how useless is publicity?” Pretty darn useless for direct fundraising, says Jeff. This is a good example of how your nonprofit marketing strategy needs to match tactics like publicity with your goals and audiences. Getting favorable press coverage will not cause someone to pull out the credit card.…

Getting the Jargon Out of Your Nonprofit Marketing

As I copyedit text supplied by my nonprofit clients, I am constantly removing jargon. While phrases like “capacity building” and “fostering innovation” may mean something to your foundation funders, these terms usually have no meaning to the people you are serving with the grant the foundation gave you. Never cut and paste your grant application…