Last week I taught my “Strategies for Successful Nonprofit Newsletters” workshop through Duke University’s certificate program in nonprofit management. The workshop focuses mostly on print newsletters, and here are the top five questions that participants said they wanted answered during the course. You get my bottom-line, three-second answers here. Follow the links to www.nonprofitmarketingguide.com for…
In addition to helping nonprofits with their print and online communications, I also do some freelance writing on the side and am now contributing to GreenBiz.com. I wrote this week’s feature article, “Corporate Giants Find Success in Unexpected Partnerships” about Dell’s environmental partnerships with Goodwill and the National Cristina Foundation and Abitibi-Consolidated’s partnerships with thousands…
Heather Carpenter has posted this week’s Carnival of Nonprofit Consultants at her Aspiration blog. This week’s topics include open source software, website mistakes, authenticity, coaching, fundraising proposal failures, and more. Heather is going back to school, so she’ll now be blogging in a new location. The Carnival heads next to Katya’s Nonprofit Marketing Blog and…
Sea Change Strategies brings us a round-up of articles on being authentic in your nonprofit communications and marketing as the host of this week’s Carnival of Nonprofit Consultants. You’ll find some good examples of what’s considered authentic, what’s not, and how to get better at it in your own work. Thanks to first-time host Mark…
Much of the battle in helping nonprofits communicate more effectively is in convincing them to put a different spin on what they are currently saying in person, in print, and online. When talking to donors, that spin might be changing the language from the first person (“We, the nonprofit”) to the second person (“You, our…
Now this is serious dedication: David Brazeal at JournaMarketing, a first-time host of the Carnival of Nonprofit Consultants, posted his edition this week while his wife was in labor (early labor, but hey, labor is labor). Thanks to David for a great edition with lots of good stuff for nonprofits (check it out here) and…
Here are my replies to the five top questions I get about the lists that you find in the back of nonprofit annual reports. DONOR LIST: Do we need to list absolutely everyone who donated any amount of money? No. Many organizations set a minimum dollar amount for inclusion in the annual report to keep…
This week’s Carnival of Nonprofit Consultants is available at Solidariti. You’ll find posts with all kinds of great tips on a variety of topics. Thanks to Priscilla for hosting during this U.S. holiday week. Next week, the Carnival moves to JournaMarketing.
This week’s Carnival of Nonprofit Consultants looks at nonprofit partnerships. You’ll find some interesting case studies compiled by Leila Johnson at Data-Scribe, this week’s host. Next week the Carnival travels back to Solidariti in Australia. Want to know more about the Carnival, such as how to submit your own posts for consideration? Get the details…
Michele Martin at the Bamboo Project has posted this week’s Carnival of Nonprofit Consultants. You’ll find tips on using contests to create loyalty, entering the American Express Members Project, using online tools with your board, getting out of your outreach rut, working with offending donors, UNICEF’s celebrity marketing campaign, managing compensation in your nonprofit and…
If you are interested in hiring a consultant to help with your communications or marketing and want to compare a few firms or freelancers, you should put your needs in writing in an RFP (request for proposals). Nancy Schwartz at Getting Attention has drafted some great guidelines for marketing RFPs. Here are a few more…
If you watch any late night TV, you’ve probably seen the American Express commercials with Sheryl Crow, Ellen DeGeneres and others promoting the new Members Project. For every card member who registers at MembersProject.com, American Express will donate $1 toward a $5 million grant to a single project, selected in part by member voting. How…
