This week’s edition of Real Time with Bill Maher featured Cornel West and Mos Def, and it was one of the most entertaining and interesting episodes this year. At one point, they talked about the complacency of the media and how many mainstream reporters want to fit in with and be liked by the people…
Nancy Schwartz at Getting Attention has posted another stellar edition of the Carnival of Nonprofit Consultants, this time on how nonprofits can use online video to strengthen their marketing impact. It’s loaded with great examples, how-tos, and pitfalls — a must-read for anyone considering how to use video to promote a nonprofit cause. Next week…
Priscella at Solidariti posted this week’s Carnival of Nonprofit Consultants yesterday. You’ll find several interesting posts on communicating with supporters, including tips on using YouTube, MySpace, blogs, podcasting, and more. Next week the Carnival moves to Getting Attention with Nancy Schwartz.
Harold Jarche has put together an edition full of Canadian bloggers as his first foray into hosting the Carnival of Nonprofit Consultants. Thanks Harold – I hope we’ll hear more from these bloggers in the future (hint, hint, sign up for the contributors’ list to get a weekly email reminder to submit your posts to…
Storytelling is all the rage in the marketing world these days, because it works. Examples are everywhere in commercial advertising. Samuel Adams commercials feature real employees and customers talking about beer. Those Geico commercials (not the ones with the gecko or the cavemen) feature customers and celebrities telling real stories. The UPS ad executive at…
This week’s Carnival of Nonprofit Consultants is now up at the Bamboo Project. Michele has a keen eye for truly helpful and insightful posts, so you’ll want to grab your favorite cool drink and spend some time clicking through the Carnival. Next week, the Carnival moves to a new host, Harold Jarche’s Blog. See you…
I’ve played around with lots of different photo galleries, both free and for a fee, for both clients and for my personal blog, where I keep my far-flung family happy with lots of kid photos. I’ve decided that I like Shozam the best (formerly Web Gallery Wizard) and here’s why. It gives me complete control…
I’ve just released my new e-book, “How to Write a Nonprofit Annual Report” and am offering you, my blog readers, a $5 off coupon, if you download the e-book by August 31, 2007. Here is the coupon code you’ll need: 329855 The e-book is compilation of practically everything I have written to date on nonprofit…
This week’s Carnival of Nonprofit Consultants is now up for your reading pleasure at Nonprofit Leadership 601. You’ll find some great posts on nonprofit marketing and leadership. Next week, the Carnival moves to The Bamboo Project.
When does a nonprofit need a model release? This is a frequent question from nonprofit communicators. Before I answer, let me share this true story (I swear, it really is true). A nonprofit hosts a fundraiser that includes a dance band. The newsletter editor wants to include a photo of the band in the newsletter.…
Jeff at Donor Power Blog asks, “Just how useless is publicity?” Pretty darn useless for direct fundraising, says Jeff. This is a good example of how your nonprofit marketing strategy needs to match tactics like publicity with your goals and audiences. Getting favorable press coverage will not cause someone to pull out the credit card.…
As I copyedit text supplied by my nonprofit clients, I am constantly removing jargon. While phrases like “capacity building” and “fostering innovation” may mean something to your foundation funders, these terms usually have no meaning to the people you are serving with the grant the foundation gave you. Never cut and paste your grant application…
