Jeff at Donor Power Blog asks, “Just how useless is publicity?” Pretty darn useless for direct fundraising, says Jeff. This is a good example of how your nonprofit marketing strategy needs to match tactics like publicity with your goals and audiences. Getting favorable press coverage will not cause someone to pull out the credit card.…
As I copyedit text supplied by my nonprofit clients, I am constantly removing jargon. While phrases like “capacity building” and “fostering innovation” may mean something to your foundation funders, these terms usually have no meaning to the people you are serving with the grant the foundation gave you. Never cut and paste your grant application…
Hello Carnival Goers – This week’s Carnival of Nonprofit Consultants — a weekly roundup of the best of the nonprofit blogosphere — is up this week at Perspectives from the Pipeline and the theme is Nonprofit Leadership. Our host Rosetta Thurman has highlighted posts that emphasize simple gestures, taking the reins, transitioning into a new…
Katya at Nonprofit Marketing Blog is this week’s host for the Carnival of Nonprofit Consultants and it’s a bevy of fun and insight in the form of lots of top-five lists. Katya has categorized them for us in “Marketing Wisdom,” “Fundraising Inspiration,” and “Other Top Fives.” You’ll also see just how people met Katya’s “bikini,…
Last week I taught my “Strategies for Successful Nonprofit Newsletters” workshop through Duke University’s certificate program in nonprofit management. The workshop focuses mostly on print newsletters, and here are the top five questions that participants said they wanted answered during the course. You get my bottom-line, three-second answers here. Follow the links to www.nonprofitmarketingguide.com for…
In addition to helping nonprofits with their print and online communications, I also do some freelance writing on the side and am now contributing to GreenBiz.com. I wrote this week’s feature article, “Corporate Giants Find Success in Unexpected Partnerships” about Dell’s environmental partnerships with Goodwill and the National Cristina Foundation and Abitibi-Consolidated’s partnerships with thousands…
Heather Carpenter has posted this week’s Carnival of Nonprofit Consultants at her Aspiration blog. This week’s topics include open source software, website mistakes, authenticity, coaching, fundraising proposal failures, and more. Heather is going back to school, so she’ll now be blogging in a new location. The Carnival heads next to Katya’s Nonprofit Marketing Blog and…
Sea Change Strategies brings us a round-up of articles on being authentic in your nonprofit communications and marketing as the host of this week’s Carnival of Nonprofit Consultants. You’ll find some good examples of what’s considered authentic, what’s not, and how to get better at it in your own work. Thanks to first-time host Mark…
Much of the battle in helping nonprofits communicate more effectively is in convincing them to put a different spin on what they are currently saying in person, in print, and online. When talking to donors, that spin might be changing the language from the first person (“We, the nonprofit”) to the second person (“You, our…
Now this is serious dedication: David Brazeal at JournaMarketing, a first-time host of the Carnival of Nonprofit Consultants, posted his edition this week while his wife was in labor (early labor, but hey, labor is labor). Thanks to David for a great edition with lots of good stuff for nonprofits (check it out here) and…
Here are my replies to the five top questions I get about the lists that you find in the back of nonprofit annual reports. DONOR LIST: Do we need to list absolutely everyone who donated any amount of money? No. Many organizations set a minimum dollar amount for inclusion in the annual report to keep…
This week’s Carnival of Nonprofit Consultants is available at Solidariti. You’ll find posts with all kinds of great tips on a variety of topics. Thanks to Priscilla for hosting during this U.S. holiday week. Next week, the Carnival moves to JournaMarketing.
