Here is a Friday afternoon cocktail of mixed links I think you’ll find interesting or insightful or both. Katya’s Nonprofit Marketing Blog gives an example of a good donor thank you letter and says you should say thank you at least three times more often than you ask for money. Emily has posted the Nonprofit…
The gals at Fix Your Marketing tagged me with the “Guide to Productivity” meme, so I’ll put my spin on it as a communications professional. Here are my tips: 1. Invest in speed. I don’t know how much time I’ve lost waiting for web pages to download, for email to send, and for various computer…
ProBlogger ran a “Top 5 List” group writing project last week and has published links to a whopping 893 lists. Here are a few that I think might be of particular interest to nonprofit communicators. Five Tips for Running a Successful Online Giveaway Top Five Ways to Connect Online with the 50+ Marketing Demographic Top…
Michelle Murrain at Zen and the Art of Nonprofit Technology has posted this week’s Carnival of Nonprofit Consultants. You’ll find it especially helpful if you are writing a tagline for your organization trying to figure out Web 2.0 tools thinking about using IM for marketing questioning how to get people to respond to your survey…
This question came in last week to AskKivi.com: “Should we include articles and photos of our fundraising events over the last year in our annual report? Based on your “Seven Easy Steps to Writing a Great Annual Report“, I would say no since it is an activity, not an accomplishment. What do you say?” —…
A few months ago, I got a bit huffy when I saw that my husband and I were listed in a local nonprofit’s annual report as “Mr. and Mrs. Edgar Miller” for a donation we’d made. I’ve been living in a small town in the South for five years, so I guess I should be…
This week’s host of the Carnival of Nonprofit Consultants, Jeff Brooks at Donor Power Blog, issued a challenge to our contributors: Use the word “barnyard” in a post of interest to nonprofits. You’ll find insightful commentary and advice on nonprofit marketing, fundraising and management — all with barnyard references! Here’s the Carnival link. Want to…
Only 37% of nonprofits are tracking the effectiveness of their marketing campaigns, according to a new survey by Nancy Schwartz at Getting Attention. This is, of course, a real shame, because tracking is what helps you figure out what’s working, what’s not, and how you can be more effective over time. The great news is…
If you are looking for a freelance writer or editor to help with your nonprofit communications and marketing work, I will post your listing on my other blog, Writing for Nonprofits, which is read by freelancers interested in working with nonprofit clients. I want to post only links and very short descriptions, so you’ll need…
Good consultants work hard to please their clients. Good clients work hard to keep their good consultants. In other words, your relationships with your consultants should be partnerships that both parties value. In the last two weeks, I received these three notes from three separate clients after submitting work to them: From a new nonprofit…
I have to admit, I am thoroughly sick of all the nonprofit branding talk, so when I saw “Branding Is for Cattle: What Really Matters to CEOs” in the MarketingProfs e-newsletter, I clicked on it immediately. The point of the article is that marketers who get all wound up in branding often forget why they…
I’ve got a new poll question up: How would you describe the length of your first drafts when writing at work? Too long, too short or just right? Take the poll and leave a comment if you have any questions or comments about writing first drafts. {democracy:5}
