Don’t Overlook Easy Ways to Track Your Online Marketing

Only 37% of nonprofits are tracking the effectiveness of their marketing campaigns, according to a new survey by Nancy Schwartz at Getting Attention. This is, of course, a real shame, because tracking is what helps you figure out what’s working, what’s not, and how you can be more effective over time. The great news is…

Branding Is for Cattle – A Lesson for Nonprofits

I have to admit, I am thoroughly sick of all the nonprofit branding talk, so when I saw “Branding Is for Cattle: What Really Matters to CEOs” in the MarketingProfs e-newsletter, I clicked on it immediately. The point of the article is that marketers who get all wound up in branding often forget why they…

Blogtipping: Three “New to Me” Blogs at “Give & Take”

It’s the first of the month, which is Blogtipping Day. This month I selected three blogs I hadn’t read before from the list at Philanthropy.com’s Give & Take section. It’s the Chronicle of Philanthropy’s section on the nonprofit blogosphere and they have a nice list of nonprofit blogs on the site. I’m also getting a…

How to Write an Event Summary for Your Newsletter

Whether it’s a board meeting, a seminar, or a conference, the events your organization hosts or attends can provide great fodder for newsletter articles — if you highlight the most important points and forget about the rest.When you start writing an event summary, you may be tempted to regurgitate the agenda with a few extra…

Carnival Of Nonprofit Consultants #38

Heather Carpenter at Aspiration Tech has posted this week’s edition of the Carnival of Nonprofit Consultants, which includes posts on fundraising, public speaking, accountability, burnout, sharing photos online, and the Nonprofit Technology Conference. Read all about it here. Next week, the Carnival returns home to Nonprofit Communications. The theme for next week will be “Overlooked…