How to Start a Blog Carnival: Five Tips from Experience

As the founder of the Carnival of Nonprofit Consultants, I’m happy to see that the success of this carnival has inspired two of our participants to start their own carnivals. Sean Stannard-Stockton at Tactical Philanthropy started The Giving Carnival and Michele Martin at the Bamboo Project started the Wiki Carnival. A quick web search will…

Writing Great ALT Tags for Your E-Newsletters

ALT tags are the bits of text that you can attach to images on webpages and in email messages and e-newsletters. As I explained yesterday, using the ALT tag is essential when including images in email campaigns and e-newsletters, because if the people reading your email have image blocking turned on, they won’t see the…

Images in Email and E-Newsletters: Dos and Don’ts

I always advise nonprofits to include photos in their print newsletters. But what about images in e-newsletters? The answer is not as clear-cut and here’s why: a large portion of your online readers probably won’t see the images automatically. Worse yet, if you don’t watch your design carefully, these readers may see only a big…