Carnival of Np Consultants #31: Nonprofit Excellence

Matthew Monberg at Beyond Giving has posted this week’s edition of the Carnival of Nonprofit Consultants, with Nonprofit Excellence as the theme. The posts highlight several nonprofits that our bloggers think are doing a particularly excellent job, as well as ways to work toward excellence in your nonprofit communications. Do stop by Matthew’s blog to…

What Goes into Excellent Nonprofit Writing?

I recently read an interview with Jack Hart, the managing editor of The Oregonian and author of “A Writer’s Coach: An Editor’s Guide to Words that Work.” He talked primarily about the writing process, but he also mentioned several qualities of good writing: -It’s tight, with clean syntax. -It’s forceful. -It’s colorful, with lively verbs…

Need Help with Social Marketing? Go to University.

Do you want to know how to create behavior change using commercial marketing tools? How to develop and implement an effective social marketing campaign? How to design effective messages and materials? If so, you should consider attending Nedra Kline Weinreich’s Social Marketing University on March 28-30, 2007 in Washington, DC. For all the details about…

Carnival #30 – Tips on Nonprofit Newsletters

This week’s Carnival of Nonprofit Consultants is back at its birthplace here at Nonprofit Communications. Our topic this week is Nonprofit Newsletters and we have lots of opinions to share about what works and what doesn’t. If you are responsible for your newsletter, read on. If someone else in the office does it, forward this…

Writing Better Personal Profiles for Your Newsletter

Including personal profiles in your newsletter is great way to tell an important story about your organization, while also recognizing the contributions of a single person. I write a lot of donor profiles, for example, that tell nice stories about the individuals and acknowledge their generosity, while highlighting the organization’s accomplishments — i.e. “Jane Donor…

Carnival #29: This Week’s Best on Social Marketing

Nedra at Spare Change has posted this week’s edition of the Carnival of Nonprofit Consultants with the week’s best posts on social marketing. It includes several posts on creative ways to get your audience’s attention and to make your messages more lasting. I’m hosting the Carnival here next week and the theme is “Newsletters.” What…

Connecting with Your Audience – A Fundraising Essential

There is no such thing as the “general public” in nonprofit communications, and especially in fundraising. From the core of your message to how you deliver it, your communications need to target specific people or at least specific groups of people. But if developing a targeted communications plan is a new concept for you, knowing…