Inclusive Conversations: Don’t Call Them That!

I had been asking around, researching, and interviewing nonprofit friends about inclusive language for the upcoming webinar Don’t Call Them That: Language that Divides, well before the most recent national controversy. Now it seems as though the international conversation (albeit embarrassing) has forced us to talk to each other about things said behind closed doors…

Your Editorial Calendar Should Accommodate the Important AND the Urgent

Editorial calendars work. Our research in this year’s and last year’s Trends Reports makes that clear. But I often hear from nonprofits who say their editorial calendars just don’t work. The urgent always overtakes the important, and the plan gets thrown out and never revisited to make way for all the other things that come…

Hot Topics in February: Facebook, Inclusive Messaging, Editorial Calendars and More

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Feb 6 and 8: Everything You Need to Know About Editorial Calendars in 2018 Learn how to create an editorial calendar and use it strategically in order to create more effective communications. Registration is $99 for Part 1 Only, $199 for Parts 1 and…

Mixed Links for Nonprofit Communicators January 26, 2018

Gather around and partake from the finest articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… If you want to up your social media game this year, read 14 Exciting New Things to Try on Social Media in 2018. Kyle McClure talks about Letting Your Nonprofit Vision Statement Guide…

6 Reasons to Take the Problem-Solver Approach to a PR Challenge

Recently, when one of our clients faced an unexpected problem, my business partner, Scott Westcott, offered a rather unexpected anecdote to help them navigate the solution. The story came from a years-ago charter fishing trip on Lake Erie with a crew that couldn’t seem to avoid trouble. Before it even got off the dock, their…

Download the 2018 Nonprofit Communications Trends Report #NPCOMM2018

Our Nonprofit Communications Trends Report has become the “go-to” source for what’s REALLY happening in the world of nonprofit communications and fundraising. And the 2018 edition is now available! Get your FREE copy now. During the eight years we’ve been publishing this report, we’ve see nonprofit communications staff evolve to become strategic partners with programmatic, development, and…

Facebook’s Latest News Feed Changes: What Nonprofits Can Do

Another week, another change to Facebook. (See Mark Zuckerberg’s post from January 11, 2018.) This one actually may make a big difference in how nonprofits use the networking site though. In case you haven’t heard, Facebook is changing what you see on your news feed. You’ll now see more from your friends than from Facebook Pages.…

Preview: Some “Top Threes” from the 2018 Nonprofit Communications Trends Report

    We’ll release the 2018 Nonprofit Communications Trends Report on January 17, but here are a few “Top Three” highlights for now. Top Three Goals Where Nonprofit Communicators Feel Most Effective We asked you rate how effective your work is on a dozen different communications goals. The top three goals with the highest effectiveness…