126 Email Subject Line Ideas for Your #GivingTuesday Campaigns

Giving Tuesday is coming on Nov. 28. Are you ready? If not, here are Ideas, Events and Additional Resources (like Social Media Toolkit and Press Release Template) to get you started. I’ve been working on Giving Tuesday campaigns for several of my clients, and I found myself diving into my email inbox again and again for inspiration. (READ:…

How @GlennEMartin of JustLeadershipUSA Tweets Like a Boss

For my September NPMG Tweet Like a Boss webinar, I connected with Glenn E. Martin, President and Founder of JustLeadershipUSA, about how he personally uses Twitter to advance his organization’s mission. JustLeadershipUSA is dedicated to cutting the U.S. correctional population in half by 2030, and its leader Glenn speaks from personal experience. He spent six years incarcerated in a…

Measuring Your Communications Effectiveness: 3 Concepts to Keep in Mind

Measuring the effectiveness of your nonprofit’s communications is a complicated puzzle. You have the effectiveness of specific channels like your website or Facebook page. Those depend on the effectiveness of the content you create. That depends on the effectiveness of your editorial calendar. That in turn depends on your larger marketing strategy, which depends on…

6 Time-Saving Scheduling Tools Recommended by Fellow Nonprofits

Scheduling a meeting shouldn’t be hard. But all too often, it feels like: via GIPHY The back-and-forth is enough to suck your soul dry. Thankfully, there are apps to improve the process. I’ve used a few of these myself, and recently asked fellow nonprofit professionals which apps they use to book appointments, office hours and…

What’s Happening in September

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: September 7: Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media with Antionette Kerr Learn the three types of media and how you can get better at each of them. Registration is $50 or free with an All-Access Pass Learn More and Register September…

Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town

We’ll be talking a lot about media in the next couple of weeks with guests Peter Panepento and Antionette Kerr (today’s guest blogger). Next Tuesday, August 29th, Peter will lead What Reporters Really Want: Building Media Relationships That Get Real Results. Then Antionette will present Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media on…