6 Time-Saving Scheduling Tools Recommended by Fellow Nonprofits

Scheduling a meeting shouldn’t be hard. But all too often, it feels like: via GIPHY The back-and-forth is enough to suck your soul dry. Thankfully, there are apps to improve the process. I’ve used a few of these myself, and recently asked fellow nonprofit professionals which apps they use to book appointments, office hours and…

What’s Happening in September

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: September 7: Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media with Antionette Kerr Learn the three types of media and how you can get better at each of them. Registration is $50 or free with an All-Access Pass Learn More and Register September…

Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town

We’ll be talking a lot about media in the next couple of weeks with guests Peter Panepento and Antionette Kerr (today’s guest blogger). Next Tuesday, August 29th, Peter will lead What Reporters Really Want: Building Media Relationships That Get Real Results. Then Antionette will present Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media on…

CROWDFUNDING: Who’s Giving…To What and Where

Peer pressure works. Strangers make the smallest gifts. And love ‘em or hate ‘em, matches and prizes drive donations. These are some of the insights offered in the Donation Trends by Channel: 2016 Donor Data Report by online fundraising platform Kimbia and nonprofit marketing agency Strength in Members. The report uses data from 1.2 million…

7 Signs Your Communications Strategy Isn’t Strategic

You are so excited because your nonprofit is getting ready to do some strategic planning and you think you might — finally! — get some real strategic direction for your communications plan. Don’t hold your breath. While it’s fabulous that many nonprofits are recognizing the value of strategic communications plans, the sad fact is that…

4 Smart Ways to Use Thank You Videos in Nonprofit Fundraising

Joshua Clay We Internet users have a voracious appetite for online video. Video is increasing in nearly every digital channel, from email to web pages to social networks. Done right, it drives clicks and conversions better than text alone. Marketers across the spectrum are planning to increase their use of videos to educate, service, and…

Don’t Miss This Great Stuff Happening in August

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Aug 2: Thought Leadership for Nonprofits: Marketing to Build Your Authority and Share Expertise with Kivi Leroux Miller Learn how to become a well-known thought leader whose work, knowledge, and experience are actively sought out by others Registration is FREE for everyone Learn More…

Become a Thought Leader and Media Darling

If you are interested in becoming a thought leader or cultivating better media relations at your nonprofit, our next Nonprofit Marketing Accelerator is for you: Marketing Your Expertise: Becoming a Thought Leader and Media Darling During the six-week program, you and your team will develop a Thought Leadership and/or Media Communications Plan. With my coaching, help from guest…

Lessons from the Boy Scouts Controversy: Be Prepared

Even if you have no connection to Boy Scouts of America, you are probably well aware of the organization’s motto: Be Prepared. But in the wake of President Donald Trump’s address to the organization’s Jamboree this week, it appears BSA’s media relations team wasn’t following that motto. And the backlash the organization is facing this…

Mixed Links for Nonprofit Communicators July 21, 2017

Good Friday afternoon, folks! Let’s end this week on a high note with some Mixed Links… M+R shares 10 Rules for a Brilliant Brainstorm with some help from Tina Fey. Now you can Ask a Question, Get an Answer in Google Analytics. Marc Pitman explains It’s Not about Scaring, but Caring when it comes to storytelling. Here are 7…