How Much Is Spam Hurting Your Online Fundraising? [New Study]

EveryAction just released their annual Email Deliverability Study which answers that exact question. Let’s start with a few basics about email deliverability, and then we’ll break down the report. Email deliverability measures how successful an email is at making it into a recipient’s inbox. What determines your email deliverability? Many factors really, that are constantly changing, but…

Don’t Be a Gopher: Nonprofit Marketing and Program Sustainability

Is program sustainability something your nonprofit talks about? Kylie Hutchinson explains why it should be in today’s guest post. ~Kristina Guest Post by Kylie Hutchinson More than ever, program sustainability is a concern for nonprofits and the grantmaking organizations that fund them. But achieving sustainability can be a challenge, particularly when the flashy new pilot project that…

GET YOUR METRICS! New M+R Nonprofits Benchmarks Has Data on Nonprofit Email, Web, Social & Ads

Spring is here, and with it, the 11th Annual M+R Benchmarks Study. The 11th edition has a central theme – everything in nonprofit digital has accelerated. So this year’s benchmarks include more data from more supporter contacts in more media from more participating nonprofits in more sectors than ever before. Websites. Fundraising. Email. Advertising. Social…

How Clever Are You? Test Your Communications Smarts With These 16 Nonprofit Quizzes – and Emails to Match!

Admit it. You took a quiz on Facebook, or clicked on a clever subject line from your email inbox to find out your aura, or your inner animal, or which Star Wars or Walking Dead (can I be Michonne?) character you are most like. via GIPHY We loooooove our quizzes, because the good ones are all…

Tomorrow Only – How to Grow Your Donor List with Facebook and Instagram Ads

Not using Facebook or Instagram ads? You are missing out on a great way to: Grow your email list Enhance email marketing campaigns Re-engage past supporters Acquire new donors Using Facebook and Instagram Ads, but they aren’t working? You need to learn how to target: People who like your Page but aren’t on your email…

Mixed Links for Nonprofit Communicators March 31, 2017

Happy Friday AND “Happy Birthday” to my sister and business partner, Kivi! We’re celebrating her birthday with a special offer – save $200 on our All-Access Training Pass. Offer expires tonight at midnight ET. Now, let’s dive into our Mixed Links for the week… Canva shows us How to Stand Out with a Brilliant Facebook Cover…