7 Reasons Why This Gen X Nonprofit Marketer Has Fallen In Love With Slack

As an independent marketing and communications consultant, I work with a wide variety of clients, from nonprofits of all sizes, to agencies, to training companies. Lately, when we begin working together, figuring out how we’ll communicate and manage communications and projects, I inquire, “Do you email? Or Slack.” I’ve used Basecamp, Asana and Trello. Skype…

5 Ways to Make Progress Daily and Keep Your #NPCOMM Work on Track

Making a little progress every day is really important to staying motivated and happy in your work. But when you feel like you are getting pulled in a hundred different directions, as many nonprofit communicators are, that can be tough. Experts recommend that you develop “progress rituals.” Here are 5 I like. Let us know…

How Much Is Spam Hurting Your Online Fundraising? [New Study]

EveryAction just released their annual Email Deliverability Study which answers that exact question. Let’s start with a few basics about email deliverability, and then we’ll break down the report. Email deliverability measures how successful an email is at making it into a recipient’s inbox. What determines your email deliverability? Many factors really, that are constantly changing, but…

How to Define Roles on Communications Projects

Communications work is complicated enough as it is. When you aren’t exactly sure who is responsible for what, it gets even more complicated. You can get clarity on important elements of your work processes, like who needs to be consulted and who has the final decision, using a simple roles and responsibilities framework. One popular model is…

Don’t Be a Gopher: Nonprofit Marketing and Program Sustainability

Is program sustainability something your nonprofit talks about? Kylie Hutchinson explains why it should be in today’s guest post. ~Kristina Guest Post by Kylie Hutchinson More than ever, program sustainability is a concern for nonprofits and the grantmaking organizations that fund them. But achieving sustainability can be a challenge, particularly when the flashy new pilot project that…

GET YOUR METRICS! New M+R Nonprofits Benchmarks Has Data on Nonprofit Email, Web, Social & Ads

Spring is here, and with it, the 11th Annual M+R Benchmarks Study. The 11th edition has a central theme – everything in nonprofit digital has accelerated. So this year’s benchmarks include more data from more supporter contacts in more media from more participating nonprofits in more sectors than ever before. Websites. Fundraising. Email. Advertising. Social…