Newsjacking for Nonprofits

Amazon founder Jeff Bezos set the nonprofit world ablaze earlier this month by tweeting a “request for ideas” about how to direct his charitable giving. Not surprisingly, Bezos’ unusual public request has drawn massive media coverage, in addition to more than 42,000 replies on Twitter. It also offers a great opportunity to talk about ‘newsjacking‘ — the…

Communications Directors, Step Up and Lead

Just about every week, I talk to nonprofit communications directors who have “limiting beliefs” that are holding them back.  Limiting beliefs are ideas or assumptions that you have about yourself, your situation, or others that limit your ability to succeed. But limiting beliefs are just that: beliefs. They are not indisputable facts, and they are…

7 Reasons Why This Gen X Nonprofit Marketer Has Fallen In Love With Slack

As an independent marketing and communications consultant, I work with a wide variety of clients, from nonprofits of all sizes, to agencies, to training companies. Lately, when we begin working together, figuring out how we’ll communicate and manage communications and projects, I inquire, “Do you email? Or Slack.” I’ve used Basecamp, Asana and Trello. Skype…

5 Ways to Make Progress Daily and Keep Your #NPCOMM Work on Track

Making a little progress every day is really important to staying motivated and happy in your work. But when you feel like you are getting pulled in a hundred different directions, as many nonprofit communicators are, that can be tough. Experts recommend that you develop “progress rituals.” Here are 5 I like. Let us know…

How Much Is Spam Hurting Your Online Fundraising? [New Study]

EveryAction just released their annual Email Deliverability Study which answers that exact question. Let’s start with a few basics about email deliverability, and then we’ll break down the report. Email deliverability measures how successful an email is at making it into a recipient’s inbox. What determines your email deliverability? Many factors really, that are constantly changing, but…

How to Define Roles on Communications Projects

Communications work is complicated enough as it is. When you aren’t exactly sure who is responsible for what, it gets even more complicated. You can get clarity on important elements of your work processes, like who needs to be consulted and who has the final decision, using a simple roles and responsibilities framework. One popular model is…