I’ve updated the list of speaking topics on our website to better reflect the work I am doing these days. Here are few of the newer topics. For a complete list, see the keynotes and workshops sections. If you’d like me to present at your next event, here are some additional details. How to Stay…
You are so excited because your nonprofit is getting ready to do some strategic planning and you think you might — finally! — get some real strategic direction for your communications plan. Don’t hold your breath. While it’s fabulous that many nonprofits are recognizing the value of strategic communications plans, the sad fact is that…
Joshua Clay We Internet users have a voracious appetite for online video. Video is increasing in nearly every digital channel, from email to web pages to social networks. Done right, it drives clicks and conversions better than text alone. Marketers across the spectrum are planning to increase their use of videos to educate, service, and…
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Aug 2: Thought Leadership for Nonprofits: Marketing to Build Your Authority and Share Expertise with Kivi Leroux Miller Learn how to become a well-known thought leader whose work, knowledge, and experience are actively sought out by others Registration is FREE for everyone Learn More…
If you are interested in becoming a thought leader or cultivating better media relations at your nonprofit, our next Nonprofit Marketing Accelerator is for you: Marketing Your Expertise: Becoming a Thought Leader and Media Darling During the six-week program, you and your team will develop a Thought Leadership and/or Media Communications Plan. With my coaching, help from guest…
Even if you have no connection to Boy Scouts of America, you are probably well aware of the organization’s motto: Be Prepared. But in the wake of President Donald Trump’s address to the organization’s Jamboree this week, it appears BSA’s media relations team wasn’t following that motto. And the backlash the organization is facing this…
Good Friday afternoon, folks! Let’s end this week on a high note with some Mixed Links… M+R shares 10 Rules for a Brilliant Brainstorm with some help from Tina Fey. Now you can Ask a Question, Get an Answer in Google Analytics. Marc Pitman explains It’s Not about Scaring, but Caring when it comes to storytelling. Here are 7…
“You don’t take a photograph. You ask quietly to borrow it.” — Unknown The photo social network Instagram is on its way to 1 billion users, alongside Facebook and WhatsApp. In the past two years, Instagram has doubled its monthly active user base to 700 million, and the pace of growth is accelerating. That makes Instagram twice…
Happy Friday, everyone! Let’s end the week by sharing some Mixed Links… EXPIRES TODAY! Today is the last day to save $200 on our Annual All-Access Pass by using the promo code HOTSAVINGS. Learn more about the All-Access Pass and enter promo code HOTSAVINGS to save $200 Chris Brogan thinks Watching and Listening are the New Reading. Find out How to…
Two. Billion. Monthly. Users. Facebook hit this momentous milestone late last month. If Facebook were a country, it would be the most populous nation on earth, far surpassing China’s population of 1.4 billion. Whoa. Facebook even changed its mission for the first time in its 13 year history, from “to give people the power to…
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: All-Access Pass Sale Save $200 when you enter the promo code HOTSAVINGS at checkout. Sale ends this Friday, July 7th. Learn more about the All-Access Pass and enter promo code HOTSAVINGS to save $200. July 13: How to Measure the Effectiveness of Your Email,…
Amazon founder Jeff Bezos set the nonprofit world ablaze earlier this month by tweeting a “request for ideas” about how to direct his charitable giving. Not surprisingly, Bezos’ unusual public request has drawn massive media coverage, in addition to more than 42,000 replies on Twitter. It also offers a great opportunity to talk about ‘newsjacking‘ — the…
