Admit it. You took a quiz on Facebook, or clicked on a clever subject line from your email inbox to find out your aura, or your inner animal, or which Star Wars or Walking Dead (can I be Michonne?) character you are most like. via GIPHY We loooooove our quizzes, because the good ones are all…
Not using Facebook or Instagram ads? You are missing out on a great way to: Grow your email list Enhance email marketing campaigns Re-engage past supporters Acquire new donors Using Facebook and Instagram Ads, but they aren’t working? You need to learn how to target: People who like your Page but aren’t on your email…
According to research by Teresa Amabile from the Harvard Business School, your best work days likely include making progress – even if it is just a small win — on work you consider meaningful or important. Amabile calls this the “progress principle.” When she compared her research participants’ best and worst days (defined by…
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Apr 4: Writing a Direct Mail Appeal Letter In-House, Part 2 with Tom Ahern (Part 1 took place earlier today, but you will get the recording when you register.) Learn everything you need to know about writing an appeal letter. Starts at 1:00 p.m. ET…
Happy Friday AND “Happy Birthday” to my sister and business partner, Kivi! We’re celebrating her birthday with a special offer – save $200 on our All-Access Training Pass. Offer expires tonight at midnight ET. Now, let’s dive into our Mixed Links for the week… Canva shows us How to Stand Out with a Brilliant Facebook Cover…
It’s Kivi’s birthday tomorrow and to help her celebrate, we are inviting you to join our amazing All-Access Pass Holder community (and save $200). Today and tomorrow, you can save $200 off our Annual All-Access Training Pass. For just $499 you’ll have 365 days of access to our live webinars, recorded webinars, e-books, weekly time-savers,…
When you open your e-mail box, which messages are you most likely to open: generic messages from unknown senders or personal notes sent by someone you know? The answer to this question is obvious, right? You’re going to open the personal message first. And you’re more likely to trust that message than you would a message…
You’re losing email subscribers. Every month. All year long. They unsubscribe. They bounce. They stop responding. According to M+R Benchmarks, on average, about 24% of subscribers are considered inactive. What’s a nonprofit communicator to do? Practice your ABC’s (Always Be Collecting), AND offer content worth subscribing to, AND…how about rekindling and reconnecting with your inactives! Inactives are people…
I’m working on finishing my next book, which will be called “CALM not BUSY: Managing Your Nonprofit’s Communications for Great Results.” It will be out in late May. I’d love to include YOU in the book! I need stories and anecdotes for specific sections in the book. If you can help with any of these…
Good Friday to you! Join me for some Mixed Links… Kivi and I will be at NTC in DC next week. Will you? Here are 10 Conference Hacks to Help You Crush Marketing Event Attendance. And CauseVox also shared some conference advice in Attending NTC? Read These 4 Networking Tips Before You Go and #17NTC: A Fundraiser’s Guide…
We are having some fun with a new quiz tool we are trying, courtesy of Interact. Want to find out your top strength as a nonprofit communications director? Take the Quiz!
In brand-new research for the 2017 edition of the Nonprofit Communications Trends Report, we discovered that four types of communications teams are most prevalent in our sector. While those teams are equally distributed, that’s really where the similarities end. Only two of the team models — Integrated and Centralized — performed well on the…
