EveryAction just released their annual Email Deliverability Study which answers that exact question. Let’s start with a few basics about email deliverability, and then we’ll break down the report. Email deliverability measures how successful an email is at making it into a recipient’s inbox. What determines your email deliverability? Many factors really, that are constantly changing, but…
Communications work is complicated enough as it is. When you aren’t exactly sure who is responsible for what, it gets even more complicated. You can get clarity on important elements of your work processes, like who needs to be consulted and who has the final decision, using a simple roles and responsibilities framework. One popular model is…
Is program sustainability something your nonprofit talks about? Kylie Hutchinson explains why it should be in today’s guest post. ~Kristina Guest Post by Kylie Hutchinson More than ever, program sustainability is a concern for nonprofits and the grantmaking organizations that fund them. But achieving sustainability can be a challenge, particularly when the flashy new pilot project that…
Spring is here, and with it, the 11th Annual M+R Benchmarks Study. The 11th edition has a central theme – everything in nonprofit digital has accelerated. So this year’s benchmarks include more data from more supporter contacts in more media from more participating nonprofits in more sectors than ever before. Websites. Fundraising. Email. Advertising. Social…
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: May 9 & 11: Creating Awesome Email Newsletters, Parts 1 and 2, with Kivi Leroux Miller Learn how to create a newsletter worthy of the time you are investing in it. Registration for Part 1 is $99 | Registration for Parts 1 and 2 is…
Admit it. You took a quiz on Facebook, or clicked on a clever subject line from your email inbox to find out your aura, or your inner animal, or which Star Wars or Walking Dead (can I be Michonne?) character you are most like. via GIPHY We loooooove our quizzes, because the good ones are all…
Not using Facebook or Instagram ads? You are missing out on a great way to: Grow your email list Enhance email marketing campaigns Re-engage past supporters Acquire new donors Using Facebook and Instagram Ads, but they aren’t working? You need to learn how to target: People who like your Page but aren’t on your email…
According to research by Teresa Amabile from the Harvard Business School, your best work days likely include making progress – even if it is just a small win — on work you consider meaningful or important. Amabile calls this the “progress principle.” When she compared her research participants’ best and worst days (defined by…
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Apr 4: Writing a Direct Mail Appeal Letter In-House, Part 2 with Tom Ahern (Part 1 took place earlier today, but you will get the recording when you register.) Learn everything you need to know about writing an appeal letter. Starts at 1:00 p.m. ET…
Happy Friday AND “Happy Birthday” to my sister and business partner, Kivi! We’re celebrating her birthday with a special offer – save $200 on our All-Access Training Pass. Offer expires tonight at midnight ET. Now, let’s dive into our Mixed Links for the week… Canva shows us How to Stand Out with a Brilliant Facebook Cover…
It’s Kivi’s birthday tomorrow and to help her celebrate, we are inviting you to join our amazing All-Access Pass Holder community (and save $200). Today and tomorrow, you can save $200 off our Annual All-Access Training Pass. For just $499 you’ll have 365 days of access to our live webinars, recorded webinars, e-books, weekly time-savers,…
When you open your e-mail box, which messages are you most likely to open: generic messages from unknown senders or personal notes sent by someone you know? The answer to this question is obvious, right? You’re going to open the personal message first. And you’re more likely to trust that message than you would a message…
