Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Apr 4: Writing a Direct Mail Appeal Letter In-House, Part 2 with Tom Ahern (Part 1 took place earlier today, but you will get the recording when you register.) Learn everything you need to know about writing an appeal letter. Starts at 1:00 p.m. ET…
Happy Friday AND “Happy Birthday” to my sister and business partner, Kivi! We’re celebrating her birthday with a special offer – save $200 on our All-Access Training Pass. Offer expires tonight at midnight ET. Now, let’s dive into our Mixed Links for the week… Canva shows us How to Stand Out with a Brilliant Facebook Cover…
It’s Kivi’s birthday tomorrow and to help her celebrate, we are inviting you to join our amazing All-Access Pass Holder community (and save $200). Today and tomorrow, you can save $200 off our Annual All-Access Training Pass. For just $499 you’ll have 365 days of access to our live webinars, recorded webinars, e-books, weekly time-savers,…
When you open your e-mail box, which messages are you most likely to open: generic messages from unknown senders or personal notes sent by someone you know? The answer to this question is obvious, right? You’re going to open the personal message first. And you’re more likely to trust that message than you would a message…
You’re losing email subscribers. Every month. All year long. They unsubscribe. They bounce. They stop responding. According to M+R Benchmarks, on average, about 24% of subscribers are considered inactive. What’s a nonprofit communicator to do? Practice your ABC’s (Always Be Collecting), AND offer content worth subscribing to, AND…how about rekindling and reconnecting with your inactives! Inactives are people…
I’m working on finishing my next book, which will be called “CALM not BUSY: Managing Your Nonprofit’s Communications for Great Results.” It will be out in late May. I’d love to include YOU in the book! I need stories and anecdotes for specific sections in the book. If you can help with any of these…
Good Friday to you! Join me for some Mixed Links… Kivi and I will be at NTC in DC next week. Will you? Here are 10 Conference Hacks to Help You Crush Marketing Event Attendance. And CauseVox also shared some conference advice in Attending NTC? Read These 4 Networking Tips Before You Go and #17NTC: A Fundraiser’s Guide…
We are having some fun with a new quiz tool we are trying, courtesy of Interact. Want to find out your top strength as a nonprofit communications director? Take the Quiz!
In brand-new research for the 2017 edition of the Nonprofit Communications Trends Report, we discovered that four types of communications teams are most prevalent in our sector. While those teams are equally distributed, that’s really where the similarities end. Only two of the team models — Integrated and Centralized — performed well on the…
According to our research, 75% of nonprofit communications teams are organized in one of four ways, based on how the workload for the team is created. We’ve labeled these teams: Integrated Centralized Internal Agency CEO-Led Next week, Kivi is leading a BRAND NEW webinar that will break down each of these four types and…
In their book, Simple Rules: How to Thrive in a Complex World (Amazon), Donald Sull and Kathleen M. Eisenhardt define simple rules as “shortcut strategies that save time and effort by focusing our attention and simplifying the way we process information.” They help us simplify complex systems and decisions so that we can move more quickly…
Welcome to a slightly later than normal edition of Mixed Links… As part of a major ongoing study, Sea Change would like to hear from communicators to gain their perspective on creating harmonious and effective relationships across departments. Canva shares 10 tactics for launching on social media and generating buzz, inspired by companies who’ve done it [with…
