Five Ways to Plan for the Unexpected, #NPComm Style

I’m teaching about editorial calendars a lot this month, and here’s one of the key lessons: Stay strategic while also making room for the unexpected. You don’t know what’s going to happen in the future. But you do know that something is going to come up that you’ll have to deal with. So you need…

Planning Your Editorial Calendar This Year

We’ve always known what a difference an editorial calendar makes. Our Trends Report research shows that nonprofits with effective communications are three times as likely to use an editorial calendar as those who say their communications are ineffective. Effective communicators are also twice as likely to invest significant time into editorial planning as ineffective ones.…

What’s Going on in February

Here’s what’s happening at Nonprofit Marketing Guide this month: Coaching: Starts Feb 08: Nonprofit Marketing Accelerator – Planning Your Work: Mastering Your Editorial Calendar in 2017 Kivi Leroux Miller leads this 6-week coaching session where you’ll design and build an editorial calendar for your nonprofit’s communications. Registration is $600 Learn more and register Training: Feb 09:…

Building Effective Nonprofit Communications Teams (Infographic) #NPCOMM2017

Much of our 2017 Nonprofit Communications Trends Report is about effectiveness. For communicators, there are lots of different ways to talk about effectiveness — what it looks like, how to measure it, and how to get more of it out of your team. Today we are sharing our second infographic from the report (here’s the…

Thirsty for Online Fundraising Data? Check Out the Luminate Online Benchmark Report 2016

  Email is still gold. And the shift from quantity to quality is ON! These are some of the key takeaways from the new Luminate Online Benchmark Report 2016 by Blackbaud. The report aggregates data from July 2015 to June 2016 from 631 mature Luminate Online customers — orgs with at least 3 years of consecutive usage data.…

Nonprofit Comms Team Size, Budget and Salary [Infographic] #NPCOMM2017

The 2017 Nonprofit Communications Trends Report is officially available! We have so much to share that we are doing three infographics. Here’s the first on team staffing, budgets, and salaries. We’ll share another next week. Thanks so much to everyone who participated in the survey and special thanks to those of you who submitted photos.…

Nonprofit Communicators, It’s Time to Level Up!

I recently contributed an article to the Communications Network’s biannual journal, Change Agent, called It’s Time to Level Up! In the article, I challenged foundations and other funders to skip the one-off communications projects and invest in building the expertise of nonprofit communications directors. That’s how we’ll level up the marketing maturity of the sector,…

Communications Staff Confidence is Up, But Satisfaction is Down

We’ll release the 2017 Nonprofit Communications Trends Report on Tuesday, January 17 and I’m so excited to share it! We’ve uncovered some really interesting trends that I think will go a long way in continuing to build the effectiveness of communications teams. But for today, here’s a little data niblet to hold you over until…

Reserve Your Copy of the 2017 Nonprofit Communications Trends Report

We totally revamped the 2017 Nonprofit Communications Trends Survey this year, and it’s almost time for us to share the results in the 2017 Nonprofit Communications Trends Report. Find out if 2016 was a good year for nonprofit communications and whether or not 2017 will be better. Request your copy now. New questions included: What…