What Type of Communications Team Works Best at Your Nonprofit?

  According to our research, 75% of nonprofit communications teams are organized in one of four ways, based on how the workload for the team is created. We’ve labeled these teams: Integrated Centralized Internal Agency CEO-Led Next week, Kivi is leading a BRAND NEW webinar that will break down each of these four types and…

Simple Rules, Part I: How to Make Better and Faster #NpComm Decisions

  In their book, Simple Rules: How to Thrive in a Complex World (Amazon), Donald Sull and Kathleen M. Eisenhardt define simple rules as “shortcut strategies that save time and effort by focusing our attention and simplifying the way we process information.” They help us simplify complex systems and decisions so that we can move more quickly…

Mixed Links for Nonprofit Communicators March 3, 2017

Welcome to a slightly later than normal edition of Mixed Links… As part of a major ongoing study, Sea Change would like to hear from communicators to gain their perspective on creating harmonious and effective relationships across departments. Canva shares 10 tactics for launching on social media and generating buzz, inspired by companies who’ve done it [with…

What’s Going on in March

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Mar 2: Beyond December: Raise Money Throughout the Year with These Seasonal Fundraising Campaigns Kerri Karvetski shares creative ideas on how to raise money throughout the year. Starts at 1:00 p.m. ET (10:00 a.m. Pacific) | Registration is $50 or included with an All-Access Pass Learn…

Where’s the Love: Is Your Communications Strategy LGBTQ Inclusive?

Here at Nonprofit Marketing Guide, we believe that cultural competency is an important element of good nonprofit communications. Today, contributing writer Antionette Kerr takes a look at several ways you can improve LGBTQ inclusion in your organization and its communications. ~Kivi When people think about cultural competency, they tend to talk in terms of race,…

Five Ways to Plan for the Unexpected, #NPComm Style

I’m teaching about editorial calendars a lot this month, and here’s one of the key lessons: Stay strategic while also making room for the unexpected. You don’t know what’s going to happen in the future. But you do know that something is going to come up that you’ll have to deal with. So you need…

Planning Your Editorial Calendar This Year

We’ve always known what a difference an editorial calendar makes. Our Trends Report research shows that nonprofits with effective communications are three times as likely to use an editorial calendar as those who say their communications are ineffective. Effective communicators are also twice as likely to invest significant time into editorial planning as ineffective ones.…

How the Super Bowl Inspired Nonprofit Marketing in Atlanta

Kathy Powell shared this post with me on Sunday — before Super Bowl LI. It was a heartbreaker for Falcons fans like Kathy. But let’s go back to a more hopeful time Sunday afternoon, when Kathy took some time from pre-game prep to share some ways she saw Atlanta nonprofits capitalize on their team’s success. ~Kivi…