What’s Essential to Good Nonprofit Communications in 2017?

Little black dresses and pumps. Blue jeans and flats. Cargo shorts and tennis shoes. Fashion essentials change from person to person, but as a nonprofit communicator, you must have these 6 essentials to do your best work in 2017: How to schedule your communications with editorial calendars and other planning tools. How to motivate your…

First Returns Indicate Record-Shattering #GivingTuesday 2016 Results

First thing’s first – if you participated, how was YOUR #GivingTueday? Share your results, frustrations, celebrations and ruminations in the comments section. Next, WHOA. Initial results are in and Giving Tuesday keeps experiencing explosive double-digit growth. Now, the results! (Updated at 6pm, Nov. 30.): This is an aggregate number from 28 data platform partners.  Giving Tuesday $168 million raised 44…

Are You Getting Paid the National Average?

For the second year in a row, we are asking nonprofit communications directors and coordinators to share their salaries with us, so we can provide some benchmarks for you in your conversations about your own compensation. The salary question is part of the 2017 Nonprofit Communications Trends Report Survey, which closes on Friday, December 2. …

Are Print, Email, Website and Social Media Equally Time Consuming?

If you look at the preliminary results from our 2017 Nonprofit Communications Trends Report Survey, email marketing, print marketing, the website/blog and social media marketing are almost identical in the rankings for how much time nonprofit staff are spending on them. This chart shows a weighted average where 2 is “a limited amount of time” and 3…

You Still Have Time to Try These 7 Giving Tuesday Tactics 

Giving Tuesday is 12 days away. Are you ready? Whether you’re almost done with prep or seriously behind the eight ball, here are some flourishes and finishing touches you still have time to implement. 1. Open Your Donation Form As Soon as Possible If people want to give early, let them. Several nonprofits are inviting their donors…

Good and Bad News: Communicators More Strategic, But Less Focused

I just pulled some preliminary data from our 2017 Nonprofit Communications Trends Report Survey. Staff from about 400 nonprofits have participated so far (add your voice now, please!) About 35% of participants say that the “extent to which strategy drives our communications work” is either somewhat better or much better. That’s the good news! But when we…

Looking to Kick Your Online Fundraising up a Notch? [Tomorrow]

If you’ve mastered the very basics of online fundraising campaigns – goals, story arcs, deadlines, etc. – and you’re ready to add new layers and refine your approach, join us tomorrow for: Advanced Techniques for Boosting Your Online Fundraising Campaigns Presented by Kerri Karvetski Thursday, November 10th, 2016 1:00 p.m. Eastern (10:00 a.m. Pacific) This webinar is…

After-Action Pop-Ups: The Secret to Getting Gifts From Your Online Advocates

Is your nonprofit running petitions and other online advocacy actions? If the answer is “Yes,” then you might want to use after-action popups to transform your advocate’s actions into money. Popups, also known as website lightboxes, display an image or video that floats on top of a web page, dimming out the rest of the content. They’re used for all sorts…