I’m teaching about editorial calendars a lot this month, and here’s one of the key lessons: Stay strategic while also making room for the unexpected. You don’t know what’s going to happen in the future. But you do know that something is going to come up that you’ll have to deal with. So you need…
We’ve always known what a difference an editorial calendar makes. Our Trends Report research shows that nonprofits with effective communications are three times as likely to use an editorial calendar as those who say their communications are ineffective. Effective communicators are also twice as likely to invest significant time into editorial planning as ineffective ones.…
Kathy Powell shared this post with me on Sunday — before Super Bowl LI. It was a heartbreaker for Falcons fans like Kathy. But let’s go back to a more hopeful time Sunday afternoon, when Kathy took some time from pre-game prep to share some ways she saw Atlanta nonprofits capitalize on their team’s success. ~Kivi…
Here’s what’s happening at Nonprofit Marketing Guide this month: Coaching: Starts Feb 08: Nonprofit Marketing Accelerator – Planning Your Work: Mastering Your Editorial Calendar in 2017 Kivi Leroux Miller leads this 6-week coaching session where you’ll design and build an editorial calendar for your nonprofit’s communications. Registration is $600 Learn more and register Training: Feb 09:…
Do you have a hard time getting strategic direction for your communications work out of your management team? Don’t worry – you aren’t alone. It’s a common predicament for communications staff. Your executive director or management team may be too busy to focus on it, or might not understand communications strategy themselves. But that guidance…
Much of our 2017 Nonprofit Communications Trends Report is about effectiveness. For communicators, there are lots of different ways to talk about effectiveness — what it looks like, how to measure it, and how to get more of it out of your team. Today we are sharing our second infographic from the report (here’s the…
Email is still gold. And the shift from quantity to quality is ON! These are some of the key takeaways from the new Luminate Online Benchmark Report 2016 by Blackbaud. The report aggregates data from July 2015 to June 2016 from 631 mature Luminate Online customers — orgs with at least 3 years of consecutive usage data.…
The 2017 Nonprofit Communications Trends Report is officially available! We have so much to share that we are doing three infographics. Here’s the first on team staffing, budgets, and salaries. We’ll share another next week. Thanks so much to everyone who participated in the survey and special thanks to those of you who submitted photos.…
I recently contributed an article to the Communications Network’s biannual journal, Change Agent, called It’s Time to Level Up! In the article, I challenged foundations and other funders to skip the one-off communications projects and invest in building the expertise of nonprofit communications directors. That’s how we’ll level up the marketing maturity of the sector,…
We’ll release the 2017 Nonprofit Communications Trends Report on Tuesday, January 17 and I’m so excited to share it! We’ve uncovered some really interesting trends that I think will go a long way in continuing to build the effectiveness of communications teams. But for today, here’s a little data niblet to hold you over until…
We totally revamped the 2017 Nonprofit Communications Trends Survey this year, and it’s almost time for us to share the results in the 2017 Nonprofit Communications Trends Report. Find out if 2016 was a good year for nonprofit communications and whether or not 2017 will be better. Request your copy now. New questions included: What…
OK technically it’s the Year of the Rooster, but for nonprofit communicators like you, 2017 could very well be THE YEAR OF THE AWESOME! Awesome email campaigns Awesome newsletters Awesome annual reports Awesome thank you letters Awesome engagement Awesome friends and support You can have your very own YEAR OF THE AWESOME in 2017 with…
