Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Are all your email subscribers the same? Of course not! Some donate. Some volunteer. Some do both. And some have no CLUE how they got on your email list! If you send all your email subscribers the exact same fundraising emails for every campaign — year-end or any other time — you’ll never unlock their…

Want People to Share Your Story? Stop Making It So Hard! Do This Instead.

A few weeks ago, in preparation for my Nonprofit Marketing Guide Tweet Like a Boss Pass Holder webinar, I had a wonderful conversation with Kids Are Heroes founder Gabe O’Neill. We chatted about how he became a big fan of Twitter, and then he asked me to look at this section on his website called Share…

Charity: Water versus Water.org and the Tide of Social Media Storytelling (#npcomm Showdown)

Earlier this summer, we started tracking the communications of pairs of national nonprofits working in the same space. Where are the organizations’ strategies in sync? Where do they diverge? What can you learn from their approaches? We are calling the comparisons The Showdown. We will often declare “winners,” but that part is just for fun.…

Mixed Links for Nonprofit Communicators September 23, 2016

Ready to cap off this week with some Mixed Links? While normally everyone is telling you how awesome it is to be on social media, Nonprofit Tech for Good shares 12 Not-So-Great Realities About Nonprofits and Social Media. Joe Garecht at the Fundraising Authority hosted this month’s Nonprofit Blog Carnival on The Best Tips for Amazing…

3 Things Successful Nonprofits Do NOW to Prepare for December Online Fundraising

The other day my daughter and I were walking down an aisle in a department store and she noticed a huge Halloween products display. “Oh come on!” she said. TOO SOON. I agreed, and we had a laugh about how I forbid holiday music until after Thanksgiving. Ah, the apple doesn’t fall far from the…

An #NpComm Showdown on Repurposing Content: Girl Scouts versus Boy Scouts

Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the  organizations’ strategies in sync? Where do they diverge? What can you learn from their approaches? We are calling the comparisons The Showdown. We will often declare “winners,” but that part is…