A creative brief is a quick worksheet that you fill out before you get started on any significant piece of communications work. You can also use a creative brief as a mini-strategy for how you’ll use a particular social media channel (e.g. how is what we do on Facebook different from Twitter?). Using a creative…
A few weeks ago, in preparation for my Nonprofit Marketing Guide Tweet Like a Boss Pass Holder webinar, I had a wonderful conversation with Kids Are Heroes founder Gabe O’Neill. We chatted about how he became a big fan of Twitter, and then he asked me to look at this section on his website called Share…
Earlier this summer, we started tracking the communications of pairs of national nonprofits working in the same space. Where are the organizations’ strategies in sync? Where do they diverge? What can you learn from their approaches? We are calling the comparisons The Showdown. We will often declare “winners,” but that part is just for fun.…
Ready to cap off this week with some Mixed Links? While normally everyone is telling you how awesome it is to be on social media, Nonprofit Tech for Good shares 12 Not-So-Great Realities About Nonprofits and Social Media. Joe Garecht at the Fundraising Authority hosted this month’s Nonprofit Blog Carnival on The Best Tips for Amazing…
The other day my daughter and I were walking down an aisle in a department store and she noticed a huge Halloween products display. “Oh come on!” she said. TOO SOON. I agreed, and we had a laugh about how I forbid holiday music until after Thanksgiving. Ah, the apple doesn’t fall far from the…
Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the organizations’ strategies in sync? Where do they diverge? What can you learn from their approaches? We are calling the comparisons The Showdown. We will often declare “winners,” but that part is…
It’s almost the weekend! Let’s kill some time until the end of the day with some Mixed Links… Make sure you can answer these 5 Questions to Start Planning Your Year-End Fundraising Campaign. John Haydon tells us Why Human Beings Love Video Content. Do you think requiring formal education as a default is an inequitable hiring…
Welcome to the August edition of the Nonprofit Blog Carnival! The Carnival is a round-up of posts from people working in the nonprofit sector around a theme, and ours is “what you did this summer.” Here at Nonprofit Marketing Guide, we spent our summer giving a lot of thought to ways that we can…
If you have been on vacation (and we really hope you have!) and haven’t quite figured out your content calendar for next month, then use these prompts for your blog posts, social media updates or newsletter articles for next month taken from our Monthly Nonprofit Writing Prompts Email Newsletter: On the Calendar 9/5: Labor Day. Is…
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We want more stories! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. For 17 years Kathy Maynard has been a business…
As of August 2016, Twitter has 313 million monthly active users. If you or your nonprofit are one of them, explore these little known Twitter features that might make the social network more useful for you and your followers. 1) Night Mode Twitter unveiled a fresh new mobile feature for Android and iOS this month called…
Our contributing writer Antionette Kerr is working on a new e-book on both storybanking and photobanking — how you collect, store and organize your stories and photos. She’s got some great how-tos and resources pulled together. But it’s missing your real-world stories and data. So we need your help! Can you take this quick survey…
