RESOURCE REVIEW: “A Progressive’s Style Guide” Helps Unlock Power of Language to Shape and Change the World

I am a nonprofit copy writer. I believe that words can move people to act, and inspire people to change the world for the better. So when I heard about “A Progressive’s Style Guide” (pdf),  I both flinched, and lurched to download it. It’s no secret that I lean left in my politics, but I know that…

Where Should I Pitch My Nonprofit’s Story?

Many nonprofits use the “spray and pray” technique when they are pitching their stories to the media. They spray their pitches everywhere and pray that somebody picks them up. But if your organization is interested in having its messages connect with your ideal audiences — and if it wants more success landing meaningful media coverage — it’s…

SEE HOW THEY STACK UP: 6 Popular Online Engagement Tools for Advocacy and Fundraising

Looking for a new tool to help you raise money and engage supporters online? Check out The Nonprofit Guide to Online Engagement Tools by Firefly Partners. The report reviews six commonly used online tools designed specifically for nonprofits —  Blackbaud Luminate Online, CharityEngine, Engaging Networks, EveryAction, NeonCRM and Salsa — and ranks them in 10…

Are Your Emails Being Delievered? [New Report]

Email deliverability measures how successful an email is at making it into a recipient’s inbox. EveryAction just released their annual Email Deliverability Report which answers the question, “How much is spam costing your nonprofit?” Turns out the answer to that question is, “a lot!” When you send an email, Internet Service Providers (ISPs) use your “sender…

Corporate v. Nonprofit, 5 Lessons Learned When I Switched to Nonprofit Communications & Marketing

Kivi met Cynamon at the Create Good Conference this year and asked her to share about making the change from the corporate world to a nonprofit communications director position. ~Kristina Guest Post by Cynamon Frierson In January 2016, I dove into nonprofit work as the Communications and Marketing Manager for the Lung Cancer Initiative of…

What to Do When the Media Gets Your Story Wrong

There’s an adage in public relations that there’s no such thing as bad publicity. But while this might be true if you’re a celebrity or a political candidate, bad publicity can have dire consequences for nonprofits. When you manage the reputation of a nonprofit that is working to advance an important mission, incorrect information — particularly if…