Oops! 36 Subject Lines and Phrases to Help You Fix Email Mistakes 

via GIPHY Shame. Embarrassment. TERROR! These are just three of the frightening emotions that email marketers have experienced after sending a mass email with a mistake. Sometimes the mistake is harmless, like a small typo. Sometimes it’s a DOOZY, like misidentifying a donor, sending to the wrong list, or using inappropriate phrases as placeholder text (stupid…

Get UnStuck! Boost Marketing Impact w/o Extra Budget or Hires [STARTS THIS WEEK]

We can’t market alone, especially since our front-line colleagues are constantly talking about our organizations. Yet, all too frequently, marketers like us find ourselves frustrated and stuck—unable to “make” colleagues into the: Insight and story gatherers we depend on to accurately shape and personalize most likely to be remembered and repeated Powerful messengers we so…

3 Powerful Tools to Help You Optimize Your Nonprofit Website

via GIPHY Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate. You could ask for user feedback, but what users say and do are often polar opposites. You could check out your aspirational peers for best practices, but your…

Mixed Links for Nonprofit Communicators May 13, 2016

Happy Friday, everyone! Join me for some Mixed Links… Peter Panepento tackles the Giving Day fiasco in Give Local America Disaster Offers Lessons for Next Time on Beth Kanter’s blog. (You can follow and contribute to this conversation using #GiveDayLessons) Here are 36 Marketing Blogs your Nonprofit Should Start Reading Today. New to social media? Take a look…

The Heroes and Villains of the Give Local America Story #GiveDayLessons

We talk a lot about storytelling in the nonprofit sector: how stories build through their first, second, and third acts and how all story arcs need beginnings, middles, and ends. When I do storytelling training, I compare the stories that nonprofits tell to a TV series. You have the short-lived, episodic stories that start and…

Grow Your Email List With These 14 Paid Email Acquisition Sources

For every email list, there is churn, churn, churn. People leave your list and emails bounce. Are you replacing those names? If not, your nonprofit email list shrinks every year to the tune of 12 percent or higher, according to the 2016 M+R Nonprofit Benchmarks Study (your mileage may vary, of course). Organic email list…