Are Your Emails Being Delievered? [New Report]

Email deliverability measures how successful an email is at making it into a recipient’s inbox. EveryAction just released their annual Email Deliverability Report which answers the question, “How much is spam costing your nonprofit?” Turns out the answer to that question is, “a lot!” When you send an email, Internet Service Providers (ISPs) use your “sender…

Corporate v. Nonprofit, 5 Lessons Learned When I Switched to Nonprofit Communications & Marketing

Kivi met Cynamon at the Create Good Conference this year and asked her to share about making the change from the corporate world to a nonprofit communications director position. ~Kristina Guest Post by Cynamon Frierson In January 2016, I dove into nonprofit work as the Communications and Marketing Manager for the Lung Cancer Initiative of…

What to Do When the Media Gets Your Story Wrong

There’s an adage in public relations that there’s no such thing as bad publicity. But while this might be true if you’re a celebrity or a political candidate, bad publicity can have dire consequences for nonprofits. When you manage the reputation of a nonprofit that is working to advance an important mission, incorrect information — particularly if…

Oops! 36 Subject Lines and Phrases to Help You Fix Email Mistakes 

via GIPHY Shame. Embarrassment. TERROR! These are just three of the frightening emotions that email marketers have experienced after sending a mass email with a mistake. Sometimes the mistake is harmless, like a small typo. Sometimes it’s a DOOZY, like misidentifying a donor, sending to the wrong list, or using inappropriate phrases as placeholder text (stupid…

Get UnStuck! Boost Marketing Impact w/o Extra Budget or Hires [STARTS THIS WEEK]

We can’t market alone, especially since our front-line colleagues are constantly talking about our organizations. Yet, all too frequently, marketers like us find ourselves frustrated and stuck—unable to “make” colleagues into the: Insight and story gatherers we depend on to accurately shape and personalize most likely to be remembered and repeated Powerful messengers we so…

3 Powerful Tools to Help You Optimize Your Nonprofit Website

via GIPHY Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate. You could ask for user feedback, but what users say and do are often polar opposites. You could check out your aspirational peers for best practices, but your…