Mixed Links for Nonprofit Communicators May 13, 2016

Happy Friday, everyone! Join me for some Mixed Links… Peter Panepento tackles the Giving Day fiasco in Give Local America Disaster Offers Lessons for Next Time on Beth Kanter’s blog. (You can follow and contribute to this conversation using #GiveDayLessons) Here are 36 Marketing Blogs your Nonprofit Should Start Reading Today. New to social media? Take a look…

The Heroes and Villains of the Give Local America Story #GiveDayLessons

We talk a lot about storytelling in the nonprofit sector: how stories build through their first, second, and third acts and how all story arcs need beginnings, middles, and ends. When I do storytelling training, I compare the stories that nonprofits tell to a TV series. You have the short-lived, episodic stories that start and…

Grow Your Email List With These 14 Paid Email Acquisition Sources

For every email list, there is churn, churn, churn. People leave your list and emails bounce. Are you replacing those names? If not, your nonprofit email list shrinks every year to the tune of 12 percent or higher, according to the 2016 M+R Nonprofit Benchmarks Study (your mileage may vary, of course). Organic email list…

One Lesson from the #iGiveLocal “Give Local America” Fiasco

Yesterday, May 3, was Give Local America Day. In many of the 50+ communities that participated, today — May 4 — is now also Give Local America Day. That’s because Kimbia’s giving platform crashed for most of yesterday, so they had to extend the campaign into today. Kimbia is going to have hell to pay…

Highlights from the 2016 M+R Benchmarks Study: Focus on the Big Trends

Last week, the 2016 M+R Benchmarks Study was released with an emphasis on what’s changed since 2006 when this study was first released. Here are five key facts from this year’s study that would have been unthinkable just ten years ago: Overall, 13% of online gifts were made from mobile devices – a number that…

MUST READ: “Fundraising Bright Spots” Highlights Orgs That Are Beating the Odds in Individual Giving

“What if the answers to nonprofits’ fundraising challenges were already all around us?” – FUNDRAISING BRIGHT SPOTS Successful fundraising isn’t just about money. It’s about relationships. The orgs that understand this have happy, repeat donors. So who’s doing well with individual giving? FUNDRAISING BRIGHT SPOTS: Strategies and Inspiration From Social Change Organizations Raising Money From Individual…

NPCOMM: Behind the Scenes [2 NEW Webinars]

Ever wonder how they did it? Those nonprofits who took bad news and turned it into triumph or other organizations who created a seemingly simple campaign that went viral? NEW EXCLUSIVE FEATURE IN OUR TRAINING WEBINAR SERIES!  April 21st and 28th, 2016 Join us for our latest feature in our training webinar series – NPCOMM:…

What a Development AND Communications Director Really Does

There’s a great conversation happening about whether one person can be both the communications and the development director in the Nonprofit Communications Professionals Facebook Group.   Here’s the original question: I’m seeing so many job ads lately for communications AND development managers/directors. I thought orgs were finally wising up and realizing that they’re generally not…