Do You Skip Thanksgiving, Too?

How annoying is it that department stores skip over Thanksgiving and go right to Christmas? This year we didn’t even make it through Halloween before you could see decorations for sale, toys being stocked, and Christmas music playing…poor Thanksgiving doesn’t stand a chance. I get it. After all, Christmas time is make-or-break for retailers and,…

Mixed Links for Nonprofit Communicators – November 9, 2018

I am currently in Gulf Shores, AL at a tennis tournament, but I will always bring you the best articles, posts, tips, and more from around the world of marketing and fundraising. I went a little visual this week with tips on Instagram, photography, video ads, and flyer design. It’s time for Mixed Links… Allie Decker at…

Take the 2019 Nonprofit Communications Trends Survey Now

It’s our most popular download of the year: The Annual Nonprofit Communications Trends Report. Each year, more than 1,000 nonprofit communicators complete the annual Nonprofit Communications Trends Survey . . . and now it’s time to look ahead to 2019. The Nonprofit Communications Trends Report is the “go to” source for what’s REALLY happening in…

Responsible for Graphic Design, but Have No Real Training? Join us Tomorrow!

If you have been tasked with creating graphics for your organization, but have little to no design training, then our next BRAND NEW webinar is for you! You can create powerful images that successfully engage donors, funders, media, volunteers and other supporters in-house. But you have to embrace the CRAP Join graphic designer Julia Reich…

Mixed Links for Nonprofit Communicators – November 2, 2018

Best of Fridays to you, kind friends! I have searched high and low for the best articles, posts, tips, and more from around the world of marketing and fundraising and have returned to you with tales of bad press, creepy personalization, and effective social media! It’s time for Mixed Links… Trouble at your organization? Find out How to…

On Tap This Month: Trends Survey, Graphic Design, and, Of Course, Thanksgiving

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: November 6: Your Design Is Full of C.R.A.P.: Using the Four Principles of Graphic Design to Create Images that Engage Audiences and Make Your Organization Look Good Learn how to effectively communicate your mission using powerful images that successfully engage your supporters. Registration is $50…

Mixed Links for Nonprofit Communicators – October 26, 2018

I hope everyone had a great week! Let’s end it with a bang by taking a look at the best articles, posts, tips, and more from around the world of marketing and fundraising. I’ve got Snapchat tips, social media icons, ideas for bots, and even a little Harry Potter for you today. Yep, it’s time for…

Are You in Charge of Your Nonprofit’s Digital Transformation by Default?

If you aren’t following Marketoonist by Tom Fishburne, you are missing out. His recent cartoons on Digital Transformation are perfect for so many nonprofits. There’s the one about the virtual meeting on digital transformation where the tech doesn’t work and someone asks for a fax. And the one where the boss talks about how important…

What Should You Measure? Ask These 5 Questions First

I just finished up our two-part webinar series on how to measure the effectiveness of your communications work. (If you missed it, All-Access Pass Holders get access to the recordings). Part of the challenge with answering the “what should we measure” and “what numbers should I pay attention to” questions for nonprofits is that it…